What does social media authenticity mean to you?

Answer the question with meaning in 140 characters or less. We'll include in our blog, facebook pages & enewsletter!

Select answers will also be referenced in an upcoming Social Media Relationship Age book I am co-authoring with Mari Smith @marismith

Multiple ways to answer: (choose one or many!)
1. Note your answer as a comment in this blog
2. Tweet answer to @pammktgnut using #SMAUTH
3. Post it on LinkedIn http://www.linkedin.com/answers/marketing-sales/advertising-promotion/internet-marketing/MAR_ADP_INM/660945-3602438
4. Email to share@fruitzoom.com

Can't wait to see the awesome answers we receive. If we get enough I may publish an article/whitepaper and interview some of you as well.

Thanks for your insightful input!