5 Ways to Grow Your Business with Facebook

iStock 000018815476XSmall1 5 Ways to Grow Your Business with FacebookWhen Mark Zuckerberg created Facebook in his Harvard dorm room back in 2004, his vision was to connect people and get to know one another at Harvard. Since then it has expanded to other colleges and today it has connected over a billion people from around the world.

What he didn’t anticipate was how quickly it would pass over the one billion users mark and that it would be used by many businesses as a platform of growth. Today most businesses already have a business page on Facebook and you can hardly find an advertisement without a mention on how to find them there.

Last month, Dan Levy, Director of small business at Facebook shared some statistics about the small businesses from the United States that are on Facebook:

  • There are more than 2 billion connections between local businesses and people.
  • In an average week, there are over 645 million views of, and 13 million comments on, local business Facebook Pages.
  • Approximately 70% of monthly active users in the U.S. and Canada are connected to a local business on Facebook.

 

While Facebook needs no introduction, I do hope that these stats will convince you of the potential of using it as a tool of business growth. If you’re trying to figure out how to do so, here are some tips:

1. Content

I’m sure you’ve heard of the saying ‘content is king‘. That is only partially true and, in my honest opinion, content and community needs to co-exist.

If you want to grow your business with Facebook, you have to be constantly adding value and engagement on your page. Good content would certainly help you to do that, but good content is wasted and ineffective if you don’t have a supportive community to broadcast your content to.

 david ogilvy content 5 Ways to Grow Your Business with Facebook

Start by growing a community before you start promoting. The reason to do so is because you have to build trust within your community, and your community need to trust that you would broadcast useful content that will add value to them. People will only buy from you when they have trusted your business.

2. Freebies 

Who doesn’t LOVE freebies? I know I do! A few months ago, according to Exact Target, 36% of consumers likes a fan page to receive a freebie or a sample.

exact target study 5 Ways to Grow Your Business with Facebook

Here is a personal story, a few weeks ago, I was searching for photoshop actions to help me improve my photoshop-ing skills. A photoshop action is ‘pre-set editing’ and one can simply click a button to have a photo edited according to the settings.

I then stumbled upon Paint the Moon website and soon discovered that they were giving away free photoshop actions for those who like their Facebook page. It didn’t take me long to go onto their page to like their page to download the freebie.

paint the moon 5 Ways to Grow Your Business with Facebook

Today, I’m a huge fan of their product. I’m using the photoshop action and am already considering to purchase their collections to take my photoshop skill to the next level. Not only am I a hugely grateful potential customer, I am also a relevant audience that is likely to return to their page to digest their updates.

3. Facebook Contest 

A contest is another great way to grow fans and grow your business on Facebook. What is the difference between a freebie and a contest? Well, a freebie can consist of lower-value items, such as one photoshop action from an entire collection – usually to just give them a sense of what they would be buying. A Facebook contest could actually win them something big, perhaps the entire collection or a private consultation with their in-house designers.

binkd facebook contest 5 Ways to Grow Your Business with Facebook

The reason why contests work is because they not only help grow fans on a page, but it helps to grow email leads too. Most Facebook third party contest apps like Binkd comes with an email capture form that would need to be completed before fans can participate.

Two years ago, my girlfriend started Leneys, an e-commerce women’s apparel store. To help give a boost to her Facebook page, she hosted a Facebook contest giving away some of her apparels. The contest did so well, it attracted over 2,000 fans. Today, it has over 22,000 fans and many of them whom participated in the contest became loyal customers until today.

4. Discounts

A discount is another way to grow a business with Facebook. According to the same survey by Exact Target, 40% of customers like a page to receive a discount. 

Here are a couple of approaches when giving away discounts:

a. Like a page to get discount

The simplest would be asking someone to like a page in order to get a hidden discount code that they can use when they pay at your local store or pay when they checkout from an online store.

 b. Like a product for discount

This one is slightly different, unlike earlier, it requires someone to like a product to receive a discount. To illustrate it better, here is an example by For Human Peoples, a t-shirt and poster company.

for human peoples one 5 Ways to Grow Your Business with Facebook

 

As you can see, when someone clicks the like button, they receive a code for a 5% discount. When they do, not only will they receive a 5% discount, it would appear on their profile too.

for humans people two 5 Ways to Grow Your Business with Facebook

 5. Use Promoted Posts

Remember the saying ‘birds of a feather flock together’? Promoted posts are used to target people of similar interest that are connected with you. It can be very effective for businesses if they use it wisely.

Businesses need to have an end goal that would help grow your business. Promoted posts can be seen as a ‘vote of confidence’ from yourself to your friends and family – in other words you’re telling them that you have trusted the post and they should do the same to.

Use promoted posts when:

  • You’re giving away something useful that fans will like and they will tell their friends.
  • Running a social media contests. Fans loves contest and promoting it would help get the virality you need to spread not only your contest but also your brand awareness.
  • You’re looking to capture more emails for your mailing list.

 

Those are five simple yet effective methods that can be used to help you grow your page and your business with Facebook. One of the most important tips is to figure out how you can be part of the conversation on Facebook rather than just turning your page into a promotional feed.

Onto you now, what other methods have you used to grow your business with Facebook? Love to hear from you.

Image credit: Fady Aziz

About the Author

Aaron Lee

Aaron Lee is the Social Media Manager at Binkd.com, a comprehensive social media contest platform that allows businesses to build and manage digital promotion and help grow their business on social media.

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  • http://www.agencyplatform.com/ Dave Thompson

    There’s no denying Facebook still rules the social media industry having the most number of active users. Facebook is where you’ll get all kind people that you’re looking for. When planning a social media strategy, plan out Facebook strategy separately giving it the utmost importance. This article gives you great tips for doing just that. I would give promoted posts more importance since they are new compared to other ways and directly affect the news feed.

    • http://www.pammarketingnut.com PamMktgNut

      I agree about the promoted posts @AgencyPlatform:disqus. We have been testing this with ourselves and some clients with amazing results.

  • http://twitter.com/RushaSams Rusha Sams

    Great ideas! I don’t even have a Facebook page yet for my blog, but I’m working on one. You’ve given me some food for thought on how to get more people to my blog. http://ohtheplaceswesee.com

    • http://www.pammarketingnut.com PamMktgNut

      Great to hear @twitter-46039798:disqus. Ideas rock!

    • http://askaaronlee.com Aaron Lee

      That’s great Rusha. Do let us know when your page is up! :D

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  • http://twitter.com/mgilstrap19 Michelle Gilstrap

    Excellent article Aaron, thanks for sharing this vital information.

    • http://askaaronlee.com Aaron Lee

      I’m so glad you found it useful Michelle!

  • http://www.SmartInternetBusinessSolutions.co.uk/ Tarjinder S. Kailey

    If I may add, when doing facebook promotion campaigns, a good “how” to consider is keeping it fun and light-hearted. People on Facebook are really in it to have fun and they will get attracted to fun ad campaigns. I wrote more about it on my blog – http://bit.ly/17BzL9m

  • Suga Babes Scrubs

    Thanks for sharing this information. We will be launching a giveaway on 6/10 this article was right on time.

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