IBM State of Marketing 2013 Survey #GetRealChat with @Jay_Henderson #SmarterCommerce

grcl1.fw  300x300 IBM State of Marketing 2013 Survey #GetRealChat with @Jay Henderson #SmarterCommerceDid you know $83 billion is lost in sales in the U.S. each year due to poor customer experiences?

Are brands falling down when it comes to delivering on their brand promise? How does cross-channel marketing help improve customer service and business results? What are successful marketers and brands doing different? What technology and solutions are helping marketers track, monitor and improve customer service?

Get these answers and more tonight on #GetRealChat at 9pm et with special guest Jay Henderson of IBM. We will be digging in deep to the  results of the IBM State of Marketing 2013 Global Survey of Marketers.

#GetRealChat 9pm et 5/28/13:

Jay Henderson headshotUnica 159a IBM State of Marketing 2013 Survey #GetRealChat with @Jay Henderson #SmarterCommerceIBM’s Jay Henderson will be a guest on our #GetRealChat tonight at 9pm et.

Jay is the Global Strategy Program Director, IBM Smarter Commerce. He leads product strategy within IBM’s Enterprise Marketing Management group. His team is responsible for market analysis, customer insight, and industry marketing functions. Jay has more than 15 years experience in multi-channel marketing and customer analytics.

Jay is a veteran on #GetRealChat and a community favorite. I’m certain there won’t be a dull moment in this action packed hour on Twitter. We are excited for Jay to share his knowledge and insights as a guest on #GetRealChat.

Download the IBM State of Marketing 2013 Global Survey here

If you have never joined a Twitter chat before, check out this video for step by step directions. Hope to see and tweet you there! 

 

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About the Author

Pam

*Forbes Top 10 Social Media Women, Forbes top 50 Social Media Power Influencer - CEO / founder of Marketing Nutz, full service social brand, digital marketing agency. Social media marketing speaker, author, strategist, consultant, coach, & trainer. I help businesses of all size integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups!