IBM State of Marketing Survey 2013 Own the Customer Experience

What are leading marketers doing different to drive better engagement, build relationships and business result?

How are they using technology, cross-channel marketing, email marketing, mobile marketing, data, analytics and collaboration to deliver upon their brand promise? How are they using all of these things to design the best possible customer experience at every touch point? How are they making decisions? How quickly are they embracing new social and mobile and location based strategies and tactics?

IBM recently released their 2013 State of Marketing Survey which included a survey of more than 500 marketing professionals worldwide across more than fifteen industries.

Jay Henderson, Global Strategy Program Director, IBM Smarter Commerce joined us on 5/28/13 for a conversation and deep dive on this survey live on #GetRealChat Twitter chat.

Below is the Storify recap and transcript summary with highlights of the #GetRealChat discussion.

Download the IBM State of Marketing 2013 Global Survey here

#GetRealChat Twitter Chat CommunityUpcoming Event Announcement: IBM’s Jay Henderson will be joining #GetRealChat, tweeting live from the IBM Smarter Commerce Event in Monaco next week to share with us the results of their soon to be released study diving deep into the challenges marketers and brands are facing in today’s always on, connected world!

Mark your calendar and join us at 1pm et on June 19th for a guaranteed educational, inspiring and engaging conversation.