Have you been spinning your wheels when it comes to content marketing, digital marketing, branding and social media? Are you spending loads of time creating content, engaging with your community, posting to the social networks yet the return on your investment is not in sight?
The first question I will ask you is do you really know your audience? Do you know what they need and want from you? What keeps them up at night? What problems do they have that you can help solve?
Are you creating content that satisfies the needs of your audience and helps solve their problems?
Are you providing resources that delight them? Are you creating experiences that are lasting and that help them remember you far above your competition? Or are you serving up the same ol’ stuff you have been for years?
I also share in detail 10 things every business and marketing leader MUST know about their audience. It is a requirement, not an option to know your audience and deliver the highest value content and engaging experience every day.
Social Media Audience Analysis Worksheet (Based on the Forrester POST Methodology)