Brand | The Marketing Nut

Social Media Friends: 50 Tips to Rock Social Love & Advocacy

February 14, 2012 By Pam 10 Comments

You know the old saying “be a friend, to get a friend.” Social media creates amazing opportunities to connect with real people. It doesn’t have to be a fake world as some assume. I have personally met people on the social streams who I am now tightly partnered with based on life changing relationships.

It is true that social media is about the people. It is something that I have preached since the minute I hopped on Twitter. However, you can’t just say it’s about the people and do nothing about it. Many people think if they just sit all day on Twitter and Facebook and talk to the “people” about “whatever” that it will bring result.

For real results both personally and professionally, you need some skin in the game. This includes having a plan, objectives, understanding your audience etc.

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Social Media Consultant Gone Bad… Real Bad!

February 11, 2012 By Pam 90 Comments

There are some things in life and business that don’t need a long introduction or fancy brand story before cutting to the chase. This blog post is one of them. This week I received an email from a self proclaimed “social media expert.” I’ve been subscribed to her email list for quite some time. To [...]

90 Comments

What Has Your Blog Done For Me Lately? 11 Tips to Provide More Value!

February 10, 2012 By Pam 22 Comments

Tweet this, retweet this, check out this blog post, click here, act now, subscribe for free updates, watch this, share this, like me, follow me, act now. Whoa! There sure isn’t a shortage of folks telling us what to do in the social world.

From bloggers, internet marketing experts, social media gurus, social rockstars, twitterati, to a-listers someone has something that is going to rock your world with a click, like, follow and tweet.

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The Heartbeat of Social Media

January 26, 2012 By Pam 54 Comments

It is human nature to want to connect, feel needed, be acknowledged, be understood, appreciated for what we accomplish and contribute to our small circles and ecosystem as a whole. It’s no wonder that social networks such as Facebook and Twitter have taken off as a force to be reckoned with.

What are the successful social networks doing better than other networks? Why do people gravitate to one social network over the other? What makes them stick around?

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Is This My Blog or Your Blog?

January 16, 2012 By Pam 33 Comments

Anybody who blogs can remember your first post, second post and the empowerment you experienced. The empowerment I felt after leaving behind a career of fifteen years in the corporate world to pursue my dreams as an entrepreneur and being free to write about what I wanted to write about was beyond words. I remember getting those little butterflies as I hit send and would wait to see if anyone read those early posts. I still remember the first nice man who commented on my blog.

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Walgreens Case Study – Humanizing Social Business

December 7, 2011 By Pam 11 Comments

When was the last time a big national brand made you feel special via the social waves? Are we starting to lose the hope we once had in social media of humanizing brands? The hope of the brand coming out from behind the logo and showing they care and want to connect with real people? The possibility of them actually demonstrating their brand promise via social media versus just plaster the words on their Facebook page?

Are some brands falling prey to traditional mass marketing methods that are simply masked with a coat of new paint in red and marked with a K+ and called social media? Are some fooling themselves into thinking they are engaging by leveraging only automated tweets, retweets, and direct messages?

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Social Trust Factor: 10 Tips to Establish Credibility

November 5, 2011 By Pam 9 Comments

When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success. We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the social media engagement. However, after a few months goes by we realize nobody is buying from us. Nobody is opting in to our email lists. What has happened? Why don’t they want to further engage with our brand? Do they not trust us? Do they not think that we could bring them value?

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Stop the Social Puppetry for Klout and Other Influence Metrics!

October 30, 2011 By Pam 90 Comments

If you have been online Twitter or Facebook this week it would be hard to miss the chatter on Klout and their new algorithm. We are not social puppets. We must refuse to behave like puppets for any score. We are not defined as a human being by our Klout or any other score. What you do in the lives of others offline is what matters. Social media is simply a way for us to impact business and lives. It’s how we use it and what we use it for that will determine our influence. Our influence in reality is not measured by +Ks, topic lists or other.

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46 Tips to Show up at the Right Field in the Social Business Game

October 26, 2011 By Pam 5 Comments

Wrong game, right field or right game, wrong field? Many businesses are showing up to the game but they’re on the wrong field. They also have the wrong attire and mindset. It’s not about a quick win or dunk in the basket with 500 likes and a Klout score of 70. It’s about building relationships, fostering a community, inspiring people to connect with your brand by helping them achieve their goals and objectives.

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Be Your Own Social Duck: 10 Tips To Differentiate with Results

October 4, 2011 By Pam 16 Comments

People are moving by the masses to social communities and platforms such as Facebook, LinkedIn, Google+ and Twitter. There is much pressure to have a page as cool as your competitors, clients, partners and colleagues. There are many experts who tell you how to talk, how to tweet, what to say, when to say it, [...]

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Open Message to New Social Networks & UNTHINK Unveiling

September 17, 2011 By Pam 27 Comments

Dear new social network getting ready to launch,

This message is to the new social network who has made, is making or will make plans to take over Facebook and the rest of the social media world as we know it.

Every week there seems to be a new social network popping up. I am not saying new networks are bad. I love innovation. However, I will boldly state that their marketing and social network takeover strategies and messages are not working.

A new social networking platform, UNTHINK was unveiled yesterday. It is yet another platform where the founders are claiming to be the Facebook killer, the best thing since sliced bread and Myspace.

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Twitter 101: 55 Tips to Get Retweeted on Twitter

September 10, 2011 By Pam 21 Comments

Retweets, you have heard have them, you know what they are but you aren’t gettin’ them. For some reason you just can’t seem to get the engagement you are seeking, desiring and yearning for in social media and Twitter.

You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter.

Or are you a Twitter and social media veteran who just wants to boost your ego, increase your Klout score or simply show off for Grandpa this weekend how popular you are on the social waves?

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A Social Giver Whose Legacy Will Never Stop Giving

September 7, 2011 By Pam 6 Comments

When a person takes their life there is a gap that is left. There are missions left to conquer, conversations yet to have and lives left to change.

This past weekend the social media world lost a brilliant and giving man, Trey Pennington. He took his life in the parking lot of a church. He left behind 6 kids. I did not know Trey well but knew of his work, his belief in people. He encouraged others to not give up and to find the strength to reach their goals.

His last tweet read: Sure am thankful for online friends who are real friends offline, too. Love you.

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How I Tweet in a Nutshell (55 behaviors from a twitter nut!)

September 3, 2011 By Pam 20 Comments

Sometimes you feel like a nut, sometimes you don’t is my mantra of life. I am who I am take it or leave it.

There is not one way to tweet, Facebook, Link or circle. The only way to do social media is the way that works for you. Here is a summary of what works for me and my tweets.

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The Social Blog: 17 Tips to Zoom Engagement & Results!

August 21, 2011 By Pam 9 Comments

So you have spent a ton of time learning the tools, setting up your blog, studying the art of social media engagement, building your business plan and the list goes on and on. Some things are working yet some aren’t. You may have weeks where you see the results. You think your audience likes your [...]

9 Comments

Forget the Klout Score! What’s Your Social Zoom Factor?

August 18, 2011 By Pam 44 Comments

There is definitely no shortage of social data, metrics, measurement strategies, analytics, influence scores, listening platforms, reputation management approaches and experts ready to take your credit card to help you figure it all out.

I have received several tweets and messages recently asking me for tips to help people raise their Klout score.

If you are focused on trying to raise your Klout or other influence score I have only one answer for you… you are measuring the wrong metric!

44 Comments

Social Brand Relevancy 101 (Part 1)

August 16, 2011 By Pam 2 Comments

A word that has been on my mind the past few weeks is relevancy. It is a word we all talk about yet many don’t understand.

I have also received several comments asking me “relevant to who?” on posts that include discussions of relevancy.

Why are they asking me “who” their brand should be relevant to? I think often times people get to the bottom of a blog post and become frustrated they weren’t provided all of the answers to complete their business and integrated social marketing plan.

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All You Can Tweet Buffet: 7 Tips + Content Meal Planner

August 6, 2011 By Pam 1 Comment

So it’s Saturday night & you’re headed to your favorite restaurant. You know the one. The one that you spend too much money on, eat too much and come home feeling like you are going to pop. It has all the things that are good and bad for you. You leave fulfilled yet planning the next time you will visit again.

As social brand marketers, business owners and entrepreneurs how can we give our audiences, clients and partners the same excitement to engage with our brand? How can we leave them fulfilled each day but wanting more at the same time? How can we get them to over indulge in our communities, and love it?

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Triberr: Put Your ACTION Where Your Social Mouth Is & Pay it Forward!

July 26, 2011 By Pam 38 Comments

I have a story to share with you about what one may consider a social media “tool” called Triberr. To me it is much more. It challenged me from day one to put my action where my mouth is in regard to helping others.

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Social Media is About the People, Stupid! (Part III)

July 25, 2011 By Pam 2 Comments

I didn’t realize when I started this series that I would end up writing the book I always wanted to write with this title. I do think this will end up being a never ending blog series. My only fear is that I may not remember how to count as I high as I may need to in Roman numerals. Oh my, what would my elementary school teacher think?

In Part I we discussed the top 10 reasons WHY social media is about people.

In Part II we discussed the importance of focusing on the people when planning and setting priorities for social media.

In this post (Part III) I am going to cover (okay, rant) about why you must do more than realize it’s about the people. We are going to discuss why you must get in the head of the people. You must understand them!

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