Humans are creatures of habits. Often times our behaviors are predictable. Old habits are hard to break, good or bad. Why would we expect social media to be any different? Why should we expect that just because marketers can now connect with anyone across they world in a simple 140 character tweet that they will by default do it any different than the days of email spam, direct mail and traditional broadcast marketing advertising.
People are moving by the masses to social communities and platforms such as Facebook, LinkedIn, Google+ and Twitter. There is much pressure to have a page as cool as your competitors, clients, partners and colleagues. There are many experts who tell you how to talk, how to tweet, what to say, when to say it, [...]
We’ve all seen the begging pleas of the wanna be social business:
-like me on Facebook
-I need likes, come visit my page
-I’ll like you if you like me
-let’s take the conversation to Facebook
-Many of us have at one time done them. The smart ones eventually stop such behavior.
What these people are not getting is that I must have a reason to “like you.” WHY should I like you? There are a million other pages also asking for my time and for me to like them. And take what conversation to Facebook? I am not having a conversation with you to begin with? Give me a reason to want to talk with you, please.
There seems to be a mad rush to get on the social band wagon. Even though you and your business have been without Facebook, Twitter, a blog, LinkedIn or Google+ for your entire life and business history all of a sudden someone in your organization who has authority has decided you need to “get on social media,” by next Friday.
Whoooaaa horsey, slow down!
Retweets, you have heard have them, you know what they are but you aren’t gettin’ them. For some reason you just can’t seem to get the engagement you are seeking, desiring and yearning for in social media and Twitter.
You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter.
Or are you a Twitter and social media veteran who just wants to boost your ego, increase your Klout score or simply show off for Grandpa this weekend how popular you are on the social waves?
Blogs & Websites: 4 Goals + 10 Tips To Inspire, Connect & Achieve Results
Random acts of marketing (RAMs) will melt the positive in your business checking account, return on investment and brand equity like an ice cube on a hot day on hot cement. RAMS are a leading cause for failure in business, marketing and of course social media.
Integration may seem like a lot of work up front. When I talk about integration with clients I often get that raised eyebrow look and know they want to say “what is she talking about, we don’t have time to think further than tomorrow… we’ll never get integrated… she just wants to complicate the project so she can charge us more!” This couldn’t be further from the truth!
Influence is in the eye & heart of the beholder.
Can influence truly be 100% measured via any tool? My belief and answer to this question is no. Some of the peeps who influence me the most are the ones who make me think.
Yes we can measure what action is taken on the web that may or may not be a result of being influenced by an individual. We can measure if someone inspired us to click, like, opt-in. However, we can’t measure if we truly read, understand, relate or think.
So you have spent a ton of time learning the tools, setting up your blog, studying the art of social media engagement, building your business plan and the list goes on and on. Some things are working yet some aren’t. You may have weeks where you see the results. You think your audience likes your [...]
There is definitely no shortage of social data, metrics, measurement strategies, analytics, influence scores, listening platforms, reputation management approaches and experts ready to take your credit card to help you figure it all out.
I have received several tweets and messages recently asking me for tips to help people raise their Klout score.
If you are focused on trying to raise your Klout or other influence score I have only one answer for you… you are measuring the wrong metric!
A word that has been on my mind the past few weeks is relevancy. It is a word we all talk about yet many don’t understand.
I have also received several comments asking me “relevant to who?” on posts that include discussions of relevancy.
Why are they asking me “who” their brand should be relevant to? I think often times people get to the bottom of a blog post and become frustrated they weren’t provided all of the answers to complete their business and integrated social marketing plan.
So you’re finally starting to get the basics of online marketing. You have a website and a blog. You might have a Facebook account with some engaged fans. You may or may not have a Twitter account but you’re definitely on LinkedIn!
You keep hearing about mobile marketing and how you can leverage it to grow your business yet you aren’t sure where to start. Here are some tips to get you started with a zoom!
Wow, is it me or is it starting to be more and more steps to follow someone.
We round em’ up in circles. We click the Facebook like, send and share buttons. We accept or invite them to LinkedIn. And if they’re lucky we may even opt-in to their email list via their blog or website.
In the first post on this series I provided 10 reasons why social media is about he people. I talked about how important relationships are to success.
For the second post in this series I am going to focus on the planning and prioritization stages of social media.
The time has finally come. You have your plans, objectives, budget and even a social media manager to help you. Social media is your name and your game with a goal of integration and pastures of happy Twitter followers and Facebook fans. If you are lucky you might even end up with a happy boss and delighted shareholders.
However, there is one thing keeping you up at night. You can’t quit thinking “how the heck is anyone going to know I exist? How will I stand above the crowd, the millions of other Twitter followers and Facebookers?”
First of all, you don’t need to stand above the millions. What’s more important is that you are relevant and able to connect with the right people who will help you zoom your business and your life.
How many times have you heard these remarks? “Yes, we are on Twitter. We hired an intern. He/she tweets links to our blog” or “yes, we are on Facebook. We have a website with the Facebook logo on it that links to our Facebook business page.”
At the core everything about social media is about the people.
You have read the blog posts, listened to the webinars and even bought the books. You’ve been watching the tweets go by for at least three to six months. One consistent message you keep hearing is that social media is one big conversation. Twitter is all about the conversation, connecting with real people. You wish you could have a conversation. You wish even one person would talk to you on a regular basis.
Many social savvy business leaders and marketers have integrated social media into their DNA. We know how to tweet with one hand, check into Foursquare in a split second & post a photo to Facebook without missing an run on the rugrats baseball field.
Regardless of where you are with social media, there is one fact you need to understand.
There is a conversation happening in your honor right now. The question is are you part of it?
Where are you in the adoption of social media? Are you a believer? A non-believer? Have you integrated it into your business? Are you open to new ideas, new ways of doing business? Or do you throw up the hand and pretend as if your current methods are working?
Some business leaders are doing better than others as they struggle with the question of “do I or do I not take the time to figure out if social media is right for my business?” Are you being honest with where you as a person, business leader and as a company are with adoption of social media?
Do you dream about the perfect social media plan? The perfect social media template? Many business leaders wanting to get social dream about it. They think they need it. The social media magic template. The one that includes the perfect strategy, tactics and themselves as the social hero of their company and social superstar of their market niche!
The question is does the perfect social media template or strategy for your business exist? A perfect strategy or template, well probably not! A good template and structure, yes!
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