15 Reasons Random Acts of Marketing & Social Media (RAMs) Don’t Work!

February 22, 2012 By 2 Comments
random acts of marketing social media rams

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random LinkedIn group, social media campaign, planned “go viral” video” or who knows what.

The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success.

So, everyone in the conference room nods their heads, takes notes and smiles as if they are excited about the project. Under their breath they are thinking “how on earth am I going to get this #$@$%@ thing done!??

2 Comments

Social Media Consultant Gone Bad… Real Bad!

February 11, 2012 By 90 Comments
Social Media Consultant Gone Bad Real Bad

There are some things in life and business that don’t need a long introduction or fancy brand story before cutting to the chase. This blog post is one of them. This week I received an email from a self proclaimed “social media expert.”  I’ve been subscribed to her email list for quite some time. To [...]

90 Comments

What Has Your Blog Done For Me Lately? 11 Tips to Provide More Value!

February 10, 2012 By 22 Comments
blog value

Tweet this, retweet this, check out this blog post, click here, act now, subscribe for free updates, watch this, share this, like me, follow me, act now. Whoa! There sure isn’t a shortage of folks telling us what to do in the social world.

From bloggers, internet marketing experts, social media gurus, social rockstars, twitterati, to a-listers someone has something that is going to rock your world with a click, like, follow and tweet.

22 Comments

Is This My Blog or Your Blog?

January 16, 2012 By 33 Comments
blog audience priorities

Anybody who blogs can remember your first post, second post and the empowerment you experienced. The empowerment I felt after leaving behind a career of fifteen years in the corporate world to pursue my dreams as an entrepreneur and being free to write about what I wanted to write about was beyond words. I remember getting those little butterflies as I hit send and would wait to see if anyone read those early posts. I still remember the first nice man who commented on my blog.

33 Comments

The Only Way to Become a Social Business in 2012

January 9, 2012 By 56 Comments
smart kid small

What would you do if I told you that the only way to become a social business in 2012 is to not do social media?  There is a big difference between “doing social media” and “becoming a social business”. There are plenty of self proclaimed social media gurus and experts ready to tell and sell [...]

56 Comments

Top 20 @PamMktgNut Social Media Posts of 2011

December 30, 2011 By 21 Comments
Top Social Media Posts in 2011

Wow, what a great year 2011 was for the social ecosystem. It’s amazing how much the understanding of what it takes to be a social businesses have evolved yet we still have so far to go.

Anyone who knows me know I am a data junkie. The desire to measure impact and ROI runs deep in my bones. I can’t avoid it.

As I prepare for the new year ahead I am deep in analytics to understand what went right, what could have been better. There is so much to learn from analyzing how readers interact with and share our content.

21 Comments

Social Business: It’s NOT About the Next BIG Thing!

December 17, 2011 By 52 Comments
Not the next best thing

A new network, tool or feature launches on a social network and we all flock to it.  Business leaders attend social media class after social media class searching for the social media “guru” who will once and for all be able to show them the magic answer to social media ROI. I don’t think I [...]

52 Comments

Slow Down to Speed Up – 10 Tips for Social Business Success

November 8, 2011 By 25 Comments
social business slow down to speed up

Many businesses feel like they are the last to get online. They decide they want to “do social” and all of a sudden it becomes an emergency.Often times the CEO or other executive attends a one off social media training event such as a class for LinkedIn or Facebook and next thing you know all corporate business priorities are put on hold. Within days there is now only one priority and that is “doing social.” Nobody really knows why other than that executive management said it’s the priority.

25 Comments

Social Trust Factor: 10 Tips to Establish Credibility

November 5, 2011 By 9 Comments
social trust factor

When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success. We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the social media engagement. However, after a few months goes by we realize nobody is buying from us. Nobody is opting in to our email lists. What has happened? Why don’t they want to further engage with our brand? Do they not trust us? Do they not think that we could bring them value?

9 Comments

CEO Wants Klout – Social Biz Story Where You Direct!

November 1, 2011 By 12 Comments
ceo wants klout days of our social biz

We all know the story, the problems, the laughter, the tears, and even the drama of becoming a social business. Those that have attempted, are working toward or have succeeded know it’s about much more than a tweet or a Facebook page. We must get in the head of our communities, audience, partners, and more. We must learn how we can best connect the dots of technology and conversation. It’s both art and science. It’s both communication and function.

So we’re kicking off a fun experiment. This is the first in a series of an interactive social business video series where you get to be the director!

The interactive video series is titled “The Days of Our Social Biz!”

12 Comments

Entrepreneur Success: 15 Tips to Zoom Business and Life

October 22, 2011 By 28 Comments
entrepreneur success tips

Approximately 80% of small businesses fail within the first year. How many of the people you know who have started a business have truly succeeded? How many of them put on a happy face yet are still at every networking meeting looking for business?

28 Comments

Be Your Own Social Duck: 10 Tips To Differentiate with Results

October 4, 2011 By 16 Comments
be your own social duck

People are moving by the masses to social communities and platforms such as Facebook, LinkedIn, Google+ and Twitter. There is much pressure to have a page as cool as your competitors, clients, partners and colleagues. There are many experts who tell you how to talk, how to tweet, what to say, when to say it, [...]

16 Comments

41 Signs You Are NOT a Social Business

September 28, 2011 By 36 Comments
like me on facebook please

We’ve all seen the begging pleas of the wanna be social business:

-like me on Facebook
-I need likes, come visit my page
-I’ll like you if you like me
-let’s take the conversation to Facebook
-Many of us have at one time done them. The smart ones eventually stop such behavior.

What these people are not getting is that I must have a reason to “like you.” WHY should I like you? There are a million other pages also asking for my time and for me to like them. And take what conversation to Facebook? I am not having a conversation with you to begin with? Give me a reason to want to talk with you, please.

36 Comments

Are You Ready to Be a Social Business? 10 Tips for a Zoom Start!

September 15, 2011 By 11 Comments
social business zoom start

There seems to be a mad rush to get on the social band wagon. Even though you and your business have been without Facebook, Twitter, a blog, LinkedIn or Google+ for your entire life and business history all of a sudden someone in your organization who has authority has decided you need to “get on social media,” by next Friday.

Whoooaaa horsey, slow down!

11 Comments

Twitter 101: 55 Tips to Get Retweeted on Twitter

September 10, 2011 By 21 Comments
social media integration

Retweets, you have heard have them, you know what they are but you aren’t gettin’ them. For some reason you just can’t seem to get the engagement you are seeking, desiring and yearning for in social media and Twitter.

You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter.

Or are you a Twitter and social media veteran who just wants to boost your ego, increase your Klout score or simply show off for Grandpa this weekend how popular you are on the social waves?

21 Comments

125 Ways to Integrate Social Media to Zoom Your Business

August 30, 2011 By 9 Comments
social business zoom start

Random acts of marketing (RAMs) will melt the positive in your business checking account, return on investment and brand equity like an ice cube on a hot day on hot cement. RAMS are a leading cause for failure in business, marketing and of course social media.

Integration may seem like a lot of work up front. When I talk about integration with clients I often get that raised eyebrow look and know they want to say “what is she talking about, we don’t have time to think further than tomorrow… we’ll never get integrated… she just wants to complicate the project so she can charge us more!” This couldn’t be further from the truth!

9 Comments

10 Tips to Stay Sanely Influenced in a Klout Crazed World!

August 26, 2011 By 22 Comments
Anger

Influence is in the eye & heart of the beholder.
Can influence truly be 100% measured via any tool? My belief and answer to this question is no. Some of the peeps who influence me the most are the ones who make me think.

Yes we can measure what action is taken on the web that may or may not be a result of being influenced by an individual. We can measure if someone inspired us to click, like, opt-in. However, we can’t measure if we truly read, understand, relate or think.

22 Comments

The Social Blog: 17 Tips to Zoom Engagement & Results!

August 21, 2011 By 9 Comments
social blog warming party tips

So you have spent a ton of time learning the tools, setting up your blog, studying the art of social media engagement, building your business plan and the list goes on and on. Some things are working yet some aren’t. You may have weeks where you see the results. You think your audience likes your [...]

9 Comments
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