There seems to be a mad rush to get on the social band wagon. Even though you and your business have been without Facebook, Twitter, a blog, LinkedIn or Google+ for your entire life and business history all of a sudden someone in your organization who has authority has decided you need to “get on social media,” by next Friday.
Whoooaaa horsey, slow down!
Retweets, you have heard have them, you know what they are but you aren’t gettin’ them. For some reason you just can’t seem to get the engagement you are seeking, desiring and yearning for in social media and Twitter.
You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter.
Or are you a Twitter and social media veteran who just wants to boost your ego, increase your Klout score or simply show off for Grandpa this weekend how popular you are on the social waves?
Blogs & Websites: 4 Goals + 10 Tips To Inspire, Connect & Achieve Results
Random acts of marketing (RAMs) will melt the positive in your business checking account, return on investment and brand equity like an ice cube on a hot day on hot cement. RAMS are a leading cause for failure in business, marketing and of course social media.
Integration may seem like a lot of work up front. When I talk about integration with clients I often get that raised eyebrow look and know they want to say “what is she talking about, we don’t have time to think further than tomorrow… we’ll never get integrated… she just wants to complicate the project so she can charge us more!” This couldn’t be further from the truth!
Influence is in the eye & heart of the beholder.
Can influence truly be 100% measured via any tool? My belief and answer to this question is no. Some of the peeps who influence me the most are the ones who make me think.
Yes we can measure what action is taken on the web that may or may not be a result of being influenced by an individual. We can measure if someone inspired us to click, like, opt-in. However, we can’t measure if we truly read, understand, relate or think.
So you have spent a ton of time learning the tools, setting up your blog, studying the art of social media engagement, building your business plan and the list goes on and on. Some things are working yet some aren’t. You may have weeks where you see the results. You think your audience likes your [...]
There is definitely no shortage of social data, metrics, measurement strategies, analytics, influence scores, listening platforms, reputation management approaches and experts ready to take your credit card to help you figure it all out.
I have received several tweets and messages recently asking me for tips to help people raise their Klout score.
If you are focused on trying to raise your Klout or other influence score I have only one answer for you… you are measuring the wrong metric!
A word that has been on my mind the past few weeks is relevancy. It is a word we all talk about yet many don’t understand.
I have also received several comments asking me “relevant to who?” on posts that include discussions of relevancy.
Why are they asking me “who” their brand should be relevant to? I think often times people get to the bottom of a blog post and become frustrated they weren’t provided all of the answers to complete their business and integrated social marketing plan.
So you’re finally starting to get the basics of online marketing. You have a website and a blog. You might have a Facebook account with some engaged fans. You may or may not have a Twitter account but you’re definitely on LinkedIn!
You keep hearing about mobile marketing and how you can leverage it to grow your business yet you aren’t sure where to start. Here are some tips to get you started with a zoom!
Wow, is it me or is it starting to be more and more steps to follow someone.
We round em’ up in circles. We click the Facebook like, send and share buttons. We accept or invite them to LinkedIn. And if they’re lucky we may even opt-in to their email list via their blog or website.
The time has finally come. You have your plans, objectives, budget and even a social media manager to help you. Social media is your name and your game with a goal of integration and pastures of happy Twitter followers and Facebook fans. If you are lucky you might even end up with a happy boss and delighted shareholders.
However, there is one thing keeping you up at night. You can’t quit thinking “how the heck is anyone going to know I exist? How will I stand above the crowd, the millions of other Twitter followers and Facebookers?”
First of all, you don’t need to stand above the millions. What’s more important is that you are relevant and able to connect with the right people who will help you zoom your business and your life.
How many times have you heard these remarks? “Yes, we are on Twitter. We hired an intern. He/she tweets links to our blog” or “yes, we are on Facebook. We have a website with the Facebook logo on it that links to our Facebook business page.”
At the core everything about social media is about the people.
You have read the blog posts, listened to the webinars and even bought the books. You’ve been watching the tweets go by for at least three to six months. One consistent message you keep hearing is that social media is one big conversation. Twitter is all about the conversation, connecting with real people. You wish you could have a conversation. You wish even one person would talk to you on a regular basis.
Many social savvy business leaders and marketers have integrated social media into their DNA. We know how to tweet with one hand, check into Foursquare in a split second & post a photo to Facebook without missing an run on the rugrats baseball field.
Regardless of where you are with social media, there is one fact you need to understand.
There is a conversation happening in your honor right now. The question is are you part of it?
Do you dream about the perfect social media plan? The perfect social media template? Many business leaders wanting to get social dream about it. They think they need it. The social media magic template. The one that includes the perfect strategy, tactics and themselves as the social hero of their company and social superstar of their market niche!
The question is does the perfect social media template or strategy for your business exist? A perfect strategy or template, well probably not! A good template and structure, yes!
Granny has been busy since she last stopped by. She’s been tweetin’ and learning about online relationships. She dropped by recently to share some updated words of advice regardless if we want to hear them or not. Check out Granny’s 40 Tips for Good Social Relationships.
So, you inspired me to click a link somewhere on Twitter, LinkedIn, Facebook, Quora, or who knows what platform. For the sake of this post we’re going to assume your link takes me to your website.
“WHOOAA” I exclaim as I tweet out of site. Your website looks nothing like your social media platforms, your tweets or the person you’re proclaiming to be in the world of social media. Within a few seconds, chances are you have 95% lost me. Chances are I will probably move on to more inspiring social pastures unless something grabs my attention to give you one more chance.
For the Chamber of Commerce organization it’s no longer “how am I going to afford to get online?” Instead their question should be “what am I NOT going to do so that I can afford to integrate social media into my business?” Local networking meetings are being replaced by Facebook, Twitter, LinkedIn groups, MasterMinds filled with people you meet online, sales funnels, automated nurturing programs leveraging technologies such as Infusionsoft, Campaign Monitor & Constant Contact.
The issue is the majority of Chamber organizations aren’t doing these things themselves. If they don’t understand the technologies and art of using such how can they connect with their members and potential target future members online?
So you have a Facebook business page, a LinkedIn profile, a blog, and maybe even a professional photo taken for your custom twitter background. However, something about that crazy bird and all those 140 character yappin’ peeps freaks you out. You want to be part of the conversation yet you aren’t certain how to start or what to say!
To this point you have made the choice to sit on the sidelines. Though when you lay your head down on the pillow at night you can hear the little bird saying “come on, tweet with me, you can do it!”
Listen up folks! It’s time for conversations, relationships, Twitter chats, and Facebook parties. Social media is one big relationship! You must tweet, post, like and talk all day. As long as you’re talkin’ you’re being social. Since you’re so social, you’ll do great in social media as long as you keep making friends, chattin’ and [...]
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