Reputation Management | The Marketing Nut

Social Network Group Dynamics – Is it About ME or WE?

July 1, 2011 By Pam 2 Comments

For those of us who love the study of human behavior, social media provides a 24/7 real time research lab. Millions of people spend hours a day on social networks. As individuals, business leaders, students, CEOs, research analysts, marketers, and recruiters we all have different objectives both personally and professionally.

Social media offers the opportunity to join groups of people, to create communities where people come together. We come together for a cause, to solve a problem. We join tweet hands to share content and knowledge, to increase the depth and reach of voice or simply connect with human beings.

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Got Facebook Data? They Got Yours!

June 23, 2011 By Pam 8 Comments

What would you do if for free 600 million people would share their life with you? Everything? And you could capture it in a data base to monetize?

What if you could learn what they like and don’t like. What they eat for breakfast, lunch and dinner and who they ate it with.

What if they told you who all their friends are and what they ate as well?

Can you imagine the data and what can be learned about people, their preferences and behavior if you could pull off a free life time survey with 600 million people!?

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Houston, We Have a Failure to Learn the Social Ecosystem + 11 Success Tips

June 15, 2011 By Pam 10 Comments

So you tweet into a Tweet chat, a Facebook LinkedIn group or page, Quora stream, Empire Avenue community or blog comment discussion with good intentions. So what is it? Why do you have difficulties “gelling” with these online groups? Your offline relationships are “just fine.” You simply wish people would spend more time “offline” living “real life.”

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Social Media is About the People, Stupid! (Part 1)

June 13, 2011 By Pam 10 Comments

How many times have you heard these remarks? “Yes, we are on Twitter. We hired an intern. He/she tweets links to our blog” or “yes, we are on Facebook. We have a website with the Facebook logo on it that links to our Facebook business page.”

At the core everything about social media is about the people.

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Are Authentic Social Relationships Over Rated?

May 27, 2011 By Pam 16 Comments

Let’s quit bantering over the semantics & get real with people. Authenticity is a word being over used in social circles. Does it begin to lose meaning to some? Absolutely. However, just because we may be tired of the word “authenticity” does it change the importance and ability to embrace, desire and appreciate real relationships both online and offline? Absolutely not.

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Social Media Listening: Can You Afford to Ignore the Conversation Any Longer?

May 23, 2011 By Pam 1 Comment

Many social savvy business leaders and marketers have integrated social media into their DNA. We know how to tweet with one hand, check into Foursquare in a split second & post a photo to Facebook without missing an run on the rugrats baseball field.

Regardless of where you are with social media, there is one fact you need to understand.

There is a conversation happening in your honor right now. The question is are you part of it?

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What Social Brand Experience Are You Giving Your Audience? 10 Tips to Make it Better!

April 14, 2011 By Pam 4 Comments

I recently wrote an article regarding my experience with Apple. To summarize, my point was that Apple provides a full yet simple brand experience. They inspire us to be inspired.

As I walked into Target a few days ago with no kids, husband or deadlines I couldn’t help but give a big “sigh” of peace. You know the ones I am talking about moms!

There is something about grabbing that red buggy and heading down the Target aisle that fills inner red and white mommy zone?

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Apple Does More Than Social Devices, They Design Experiences That GET YOU

March 16, 2011 By Pam 3 Comments

When it comes to experiential brand and marketing, you either get it or you don’t. If you think all it takes is a pretty logo, Twitter background, branded Facebook page and matching business card is going to provide your audience a true brand experience, then sorry, you don’t ”get it.” Apple has the brand experience nailed. [...]

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A New Language Called Social Media Is Here Like it Or Not!

March 11, 2011 By Pam Leave a Comment

It’s time for the next social media and marketing event. You pack your bag, charge your iphone or Android, grab the iPad, and your new business cards with the QRC code on the back.

You’re off, you’re ready and before you get to the airport your twitter followers know where you are going, what the hashtag is and what you’re excited to see and do when you get there. You tweet your fellow attendees to plan your first face to face get together. You’ve already planned the first tweetup that by the way use to be called “Happy Hour”.

Sorry Charlie, There are No Short Cuts to Social Relationships

February 22, 2011 By Pam 5 Comments

Social media is free, right? Simply register for 50 social media profile accounts, start tweeting, facebooking and linking and you’ll have tons of free leads, referrals and an instant community, right? WRONG! There is no short cut to social media. Why you ask? It’s easy, to setup profiles, easy to get new friends, easy to [...]

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15 Tips to Build a Website and Blog that Does More Than Tweet

February 14, 2011 By Pam 6 Comments

website development that does more than tweet

The latest social media buzz for both small and large business seems to be “I need to add the Facebook button and start Tweeting.”

We all know businesses that should know better but are still fooling themselves into thinking they are actually”doing social media” if they add the words “like us on Facebook” and “Follow Us On Twitter” to their website. Sadly they think they have officially entered the world of social media and are off to great blue Facebook pastures. My question is always, “how’s that workin’ for ya’?”

The silo’d activity of adding social media icons to a “yester year” website gets you in the social media ecosystem as much as standing by a pool of water makes you a master swimmer.

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Super Bowl Ads 2011: Missed Opportunity to Connect & Inspire

February 7, 2011 By Pam 3 Comments

Good thing for DVR as I now need to go back and watch the Super Bowl. I was too busy watching the commercials and of course tweeting the night away with all of the other marketing and advertising addicted twitter geeks!

I know the social media audience is a tough audience to please. However, from what I could see there was definitely not a lot of excitement over this year’s ads.

What was missing? In my opinion the #1 most important aspect that was missing in the majority of ads was an emotional brand connection.

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If you had to pick one, which one would it be? Facebook LIKE or Qualified eMail Address?

January 31, 2011 By Pam 3 Comments

If you had to pick one, what would it be? A Facebook “like” or an email address? When building a community and connecting with your audience, would you rather have 1000 fans on your Facebook page or 1000 qualified names?

Although the answer on the surface seems quite simple, the truth is it’s not so simple.

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Think a Facebook LIKE is all you need? Think again!

January 31, 2011 By Pam 5 Comments

We all know the type. The business, the newspaper, the consultant, the franchise owner, the MLM team lead, the cheesey online city portal who refuses to admit social media success requires engagement. They’re afraid of getting negative comments on a blog so they don’t blog. They think their current ways are working even though their [...]

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25 Facts Every CEO Must Know About Social Media in 2011

January 30, 2011 By Pam 17 Comments

“To tweet or not to tweet? Facebook or not to Facebook? Hire intern or hire agency? Train sales team or keep them in the dark? Share what I had for lunch…. okay, never mind… we’ll start social media next year, not now.” To do social media or not do social media seems to be the [...]

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Show Me Some Social Media Love: 26 Tips to Be a Good Friend & Advocate

January 17, 2011 By Pam 21 Comments

Most of us know that social media is about 1:1 connection. At the core of the social ecosystems are people and relationships. Connecting with your audience, partners, influencers and yes, customers with more than just an avatar is essential.

It’s easy to get caught up in the science of social media, the Klout scores, number of followers, retweets and other metrics and forget why you’re doing social media in the first place. Yes, the metrics and ROI are of great importance. However, it’s important to not forget that there are people behind the tools, widgets, gadgets and avatars.

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Social Media: You Had Me at Hello, But Then You Lost Your Mind

January 7, 2011 By Pam 4 Comments

What happened to proper etiquette in business? What happened to an introduction? A hello? Or how about a “it’s nice to meet you, what’s your name”?

For some reason people get behind the tweet deck, Facebook business page and LinkedIn and think they can skip the “get to know and like you” phase and skip straight to the coupon blasting or buy now button.

It is important that with social media we don’t lose site of basic audience communication and nurturing principles. Social nurturing needs to start at day one. Take the time to invest in your audience and the quality of their response and willingness to take action on your behalf will be exponential.

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2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media

January 3, 2011 By Pam 15 Comments

With the new year comes new budgets, projects and social media goals. Many new businesses will be hopping on the social train. The question is how long will they last? Will they make it to their destination? Bigger question is do they know their destination?

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Social Influence & Klout Scores: Only As Valuable as the People Who’s Lives Are Influenced

December 30, 2010 By Pam Leave a Comment

Today I kicked off my day with an awesome coaching client. He is a financial exec for a large corporation. We are working with him to build a business platform to enable him to at one point break free from the chains of corporate America. We are helping him build a strategy for social media, develop a brand architecture and a business platform for which to build a community that he can share his knowledge and help others.

Plagiarism is for Lazy Birds! 27 Common Sense Reasons & Tips to Create Your Own Content

December 27, 2010 By Pam 4 Comments

social media blog copyright best practices

One question any blogger, marketing, social media or business leader should never ask themselves: “Should I copy somebody else’s content or create my own?” Note: This post comes with strong opinion as my content has been blatently plagiarized numerous times the past few months. The worst case study I have seen recently was with my [...]

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