15 Reasons Random Acts of Marketing & Social Media (RAMs) Don’t Work!

February 22, 2012 By 2 Comments
random acts of marketing social media rams

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random LinkedIn group, social media campaign, planned “go viral” video” or who knows what.

The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success.

So, everyone in the conference room nods their heads, takes notes and smiles as if they are excited about the project. Under their breath they are thinking “how on earth am I going to get this #$@$%@ thing done!??

2 Comments

Social Media Consultant Gone Bad… Real Bad!

February 11, 2012 By 90 Comments
Social Media Consultant Gone Bad Real Bad

There are some things in life and business that don’t need a long introduction or fancy brand story before cutting to the chase. This blog post is one of them. This week I received an email from a self proclaimed “social media expert.”  I’ve been subscribed to her email list for quite some time. To [...]

90 Comments

Social Media Tools & Tech – 15 Tips to Not Lose Your Mind!

January 29, 2012 By 147 Comments
social media sanity

With all this tech evolution it is important we not lose sight of why you are spending time on social in the first place!

As I wasted my night away in social slacker land with all my fellow slacker geeks I was amazed at how many people are simply losing their mind. I guess I am so close to all of it that I forget how many business leaders, entrepreneurs and consumers are still learning.

I saw everything from spammy Facebook, Pinterest & LinkedIn pages to a landing page that guaranteed me a first page Google ranking.

147 Comments

The Heartbeat of Social Media

January 26, 2012 By 54 Comments
heartbeat of social media

It is human nature to want to connect, feel needed, be acknowledged, be understood, appreciated for what we accomplish and contribute to our small circles and ecosystem as a whole. It’s no wonder that social networks such as Facebook and Twitter have taken off as a force to be reckoned with.

What are the successful social networks doing better than other networks? Why do people gravitate to one social network over the other? What makes them stick around?

54 Comments

The Definition of Social Business?

January 14, 2012 By 23 Comments
defining social business

As we spend time with businesses large and small, there is one common theme. They all know they want the the social spaghetti. The advanced businesses know they need to use a fork versus the spoon. However, when it comes to the art of what to do when and how much they struggle.

What is a social business really? Can we point to even one business, any business and state “yes, that organization is the perfect example of a social business!”?

23 Comments

The Only Way to Become a Social Business in 2012

January 9, 2012 By 56 Comments
smart kid small

What would you do if I told you that the only way to become a social business in 2012 is to not do social media?  There is a big difference between “doing social media” and “becoming a social business”. There are plenty of self proclaimed social media gurus and experts ready to tell and sell [...]

56 Comments

Top 20 @PamMktgNut Social Media Posts of 2011

December 30, 2011 By 21 Comments
Top Social Media Posts in 2011

Wow, what a great year 2011 was for the social ecosystem. It’s amazing how much the understanding of what it takes to be a social businesses have evolved yet we still have so far to go.

Anyone who knows me know I am a data junkie. The desire to measure impact and ROI runs deep in my bones. I can’t avoid it.

As I prepare for the new year ahead I am deep in analytics to understand what went right, what could have been better. There is so much to learn from analyzing how readers interact with and share our content.

21 Comments

Social Business: It’s NOT About the Next BIG Thing!

December 17, 2011 By 52 Comments
Not the next best thing

A new network, tool or feature launches on a social network and we all flock to it.  Business leaders attend social media class after social media class searching for the social media “guru” who will once and for all be able to show them the magic answer to social media ROI. I don’t think I [...]

52 Comments

Walgreens Case Study – Humanizing Social Business

December 7, 2011 By 11 Comments
humanizing social business

When was the last time a big national brand made you feel special via the social waves? Are we starting to lose the hope we once had in social media of humanizing brands? The hope of the brand coming out from behind the logo and showing they care and want to connect with real people? The possibility of them actually demonstrating their brand promise via social media versus just plaster the words on their Facebook page?

Are some brands falling prey to traditional mass marketing methods that are simply masked with a coat of new paint in red and marked with a K+ and called social media? Are some fooling themselves into thinking they are engaging by leveraging only automated tweets, retweets, and direct messages?

11 Comments

Slow Down to Speed Up – 10 Tips for Social Business Success

November 8, 2011 By 25 Comments
social business slow down to speed up

Many businesses feel like they are the last to get online. They decide they want to “do social” and all of a sudden it becomes an emergency.Often times the CEO or other executive attends a one off social media training event such as a class for LinkedIn or Facebook and next thing you know all corporate business priorities are put on hold. Within days there is now only one priority and that is “doing social.” Nobody really knows why other than that executive management said it’s the priority.

25 Comments

Social Trust Factor: 10 Tips to Establish Credibility

November 5, 2011 By 9 Comments
social trust factor

When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success. We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the social media engagement. However, after a few months goes by we realize nobody is buying from us. Nobody is opting in to our email lists. What has happened? Why don’t they want to further engage with our brand? Do they not trust us? Do they not think that we could bring them value?

9 Comments

COO Wants Klout & Retweets by Lady Gaga – Days of Our Social Biz

November 2, 2011 By 1 Comment
coo wants klout retweets by lady gaga

Social media is not a band-aid for a broken business. Focusing only on Twitter followers, Facebook likes and influence metrics is unlikely to help you meet your business goals.

Integrating social media within the DNA of your business is the only route to success. Does it take more time? Yes. Does it take more work? Yes. Is the end result better? Hopefully yes.

1 Comment

CEO Wants Klout – Social Biz Story Where You Direct!

November 1, 2011 By 12 Comments
ceo wants klout days of our social biz

We all know the story, the problems, the laughter, the tears, and even the drama of becoming a social business. Those that have attempted, are working toward or have succeeded know it’s about much more than a tweet or a Facebook page. We must get in the head of our communities, audience, partners, and more. We must learn how we can best connect the dots of technology and conversation. It’s both art and science. It’s both communication and function.

So we’re kicking off a fun experiment. This is the first in a series of an interactive social business video series where you get to be the director!

The interactive video series is titled “The Days of Our Social Biz!”

12 Comments

People Don’t Buy Things, They Join Things

October 12, 2011 By 33 Comments
social media community

Humans are creatures of habits. Often times our behaviors are predictable. Old habits are hard to break, good or bad. Why would we expect social media to be any different? Why should we expect that just because marketers can now connect with anyone across they world in a simple 140 character tweet that they will by default do it any different than the days of email spam, direct mail and traditional broadcast marketing advertising.

33 Comments

Be Your Own Social Duck: 10 Tips To Differentiate with Results

October 4, 2011 By 16 Comments
be your own social duck

People are moving by the masses to social communities and platforms such as Facebook, LinkedIn, Google+ and Twitter. There is much pressure to have a page as cool as your competitors, clients, partners and colleagues. There are many experts who tell you how to talk, how to tweet, what to say, when to say it, [...]

16 Comments

41 Signs You Are NOT a Social Business

September 28, 2011 By 36 Comments
like me on facebook please

We’ve all seen the begging pleas of the wanna be social business:

-like me on Facebook
-I need likes, come visit my page
-I’ll like you if you like me
-let’s take the conversation to Facebook
-Many of us have at one time done them. The smart ones eventually stop such behavior.

What these people are not getting is that I must have a reason to “like you.” WHY should I like you? There are a million other pages also asking for my time and for me to like them. And take what conversation to Facebook? I am not having a conversation with you to begin with? Give me a reason to want to talk with you, please.

36 Comments

Open Message to New Social Networks & UNTHINK Unveiling

September 17, 2011 By 27 Comments
social network marketing trickery

Dear new social network getting ready to launch,

This message is to the new social network who has made, is making or will make plans to take over Facebook and the rest of the social media world as we know it.

Every week there seems to be a new social network popping up. I am not saying new networks are bad. I love innovation. However, I will boldly state that their marketing and social network takeover strategies and messages are not working.

A new social networking platform, UNTHINK was unveiled yesterday. It is yet another platform where the founders are claiming to be the Facebook killer, the best thing since sliced bread and Myspace.

27 Comments

Are You Ready to Be a Social Business? 10 Tips for a Zoom Start!

September 15, 2011 By 11 Comments
social business zoom start

There seems to be a mad rush to get on the social band wagon. Even though you and your business have been without Facebook, Twitter, a blog, LinkedIn or Google+ for your entire life and business history all of a sudden someone in your organization who has authority has decided you need to “get on social media,” by next Friday.

Whoooaaa horsey, slow down!

11 Comments
Next Page »