Random Acts of Marketing (RAMs) deliver RanDoM results...

Social Trust Factor: 10 Tips to Establish Credibility

November 5, 2011 By 13 Comments
social trust factor

When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success. We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the social media engagement. However, after a few months goes by we realize nobody is buying from us. Nobody is opting in to our email lists. What has happened? Why don’t they want to further engage with our brand? Do they not trust us? Do they not think that we could bring them value?

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COO Wants Klout & Retweets by Lady Gaga – Days of Our Social Biz

November 2, 2011 By 1 Comment
coo wants klout retweets by lady gaga

Social media is not a band-aid for a broken business. Focusing only on Twitter followers, Facebook likes and influence metrics is unlikely to help you meet your business goals.

Integrating social media within the DNA of your business is the only route to success. Does it take more time? Yes. Does it take more work? Yes. Is the end result better? Hopefully yes.

1 Comment

CEO Wants Klout – Social Biz Story Where You Direct!

November 1, 2011 By 12 Comments
ceo wants klout days of our social biz

We all know the story, the problems, the laughter, the tears, and even the drama of becoming a social business. Those that have attempted, are working toward or have succeeded know it’s about much more than a tweet or a Facebook page. We must get in the head of our communities, audience, partners, and more. We must learn how we can best connect the dots of technology and conversation. It’s both art and science. It’s both communication and function.

So we’re kicking off a fun experiment. This is the first in a series of an interactive social business video series where you get to be the director!

The interactive video series is titled “The Days of Our Social Biz!”

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People Don’t Buy Things, They Join Things

October 12, 2011 By 35 Comments
social media community

Humans are creatures of habits. Often times our behaviors are predictable. Old habits are hard to break, good or bad. Why would we expect social media to be any different? Why should we expect that just because marketers can now connect with anyone across they world in a simple 140 character tweet that they will by default do it any different than the days of email spam, direct mail and traditional broadcast marketing advertising.

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Be Your Own Social Duck: 10 Tips To Differentiate with Results

October 4, 2011 By 16 Comments
be your own social duck

People are moving by the masses to social communities and platforms such as Facebook, LinkedIn, Google+ and Twitter. There is much pressure to have a page as cool as your competitors, clients, partners and colleagues. There are many experts who tell you how to talk, how to tweet, what to say, when to say it, [...]

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41 Signs You Are NOT a Social Business

September 28, 2011 By 38 Comments
like me on facebook please

We’ve all seen the begging pleas of the wanna be social business:

-like me on Facebook
-I need likes, come visit my page
-I’ll like you if you like me
-let’s take the conversation to Facebook
-Many of us have at one time done them. The smart ones eventually stop such behavior.

What these people are not getting is that I must have a reason to “like you.” WHY should I like you? There are a million other pages also asking for my time and for me to like them. And take what conversation to Facebook? I am not having a conversation with you to begin with? Give me a reason to want to talk with you, please.

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Open Message to New Social Networks & UNTHINK Unveiling

September 17, 2011 By 27 Comments
social network marketing trickery

Dear new social network getting ready to launch,

This message is to the new social network who has made, is making or will make plans to take over Facebook and the rest of the social media world as we know it.

Every week there seems to be a new social network popping up. I am not saying new networks are bad. I love innovation. However, I will boldly state that their marketing and social network takeover strategies and messages are not working.

A new social networking platform, UNTHINK was unveiled yesterday. It is yet another platform where the founders are claiming to be the Facebook killer, the best thing since sliced bread and Myspace.

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Are You Ready to Be a Social Business? 10 Tips for a Zoom Start!

September 15, 2011 By 11 Comments
social business zoom start

There seems to be a mad rush to get on the social band wagon. Even though you and your business have been without Facebook, Twitter, a blog, LinkedIn or Google+ for your entire life and business history all of a sudden someone in your organization who has authority has decided you need to “get on social media,” by next Friday.

Whoooaaa horsey, slow down!

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Twitter 101: 55 Tips to Get Retweeted on Twitter

September 10, 2011 By 22 Comments
social media integration

Retweets, you have heard have them, you know what they are but you aren’t gettin’ them. For some reason you just can’t seem to get the engagement you are seeking, desiring and yearning for in social media and Twitter.

You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter.

Or are you a Twitter and social media veteran who just wants to boost your ego, increase your Klout score or simply show off for Grandpa this weekend how popular you are on the social waves?

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How I Tweet in a Nutshell (55 behaviors from a twitter nut!)

September 3, 2011 By 20 Comments
how I tweet in a nutshell

Sometimes you feel like a nut, sometimes you don’t is my mantra of life. I am who I am take it or leave it.

There is not one way to tweet, Facebook, Link or circle. The only way to do social media is the way that works for you. Here is a summary of what works for me and my tweets.

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125 Ways to Integrate Social Media to Zoom Your Business

August 30, 2011 By 10 Comments
social business zoom start

Random acts of marketing (RAMs) will melt the positive in your business checking account, return on investment and brand equity like an ice cube on a hot day on hot cement. RAMS are a leading cause for failure in business, marketing and of course social media.

Integration may seem like a lot of work up front. When I talk about integration with clients I often get that raised eyebrow look and know they want to say “what is she talking about, we don’t have time to think further than tomorrow… we’ll never get integrated… she just wants to complicate the project so she can charge us more!” This couldn’t be further from the truth!

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Forget the Klout Score! What’s Your Social Zoom Factor?

August 18, 2011 By 44 Comments
social zoom factor

There is definitely no shortage of social data, metrics, measurement strategies, analytics, influence scores, listening platforms, reputation management approaches and experts ready to take your credit card to help you figure it all out.

I have received several tweets and messages recently asking me for tips to help people raise their Klout score.

If you are focused on trying to raise your Klout or other influence score I have only one answer for you… you are measuring the wrong metric!

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Social Brand Relevancy 101 (Part 1)

August 16, 2011 By 2 Comments
social brand relevancy

A word that has been on my mind the past few weeks is relevancy. It is a word we all talk about yet many don’t understand.

I have also received several comments asking me “relevant to who?” on posts that include discussions of relevancy.

Why are they asking me “who” their brand should be relevant to? I think often times people get to the bottom of a blog post and become frustrated they weren’t provided all of the answers to complete their business and integrated social marketing plan.

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Triberr: Put Your ACTION Where Your Social Mouth Is & Pay it Forward!

July 26, 2011 By 38 Comments
triberr

I have a story to share with you about what one may consider a social media “tool” called Triberr. To me it is much more. It challenged me from day one to put my action where my mouth is in regard to helping others.

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Social Media is About the People, Stupid! (Part III)

July 25, 2011 By 2 Comments
social media is about people stupid part III

I didn’t realize when I started this series that I would end up writing the book I always wanted to write with this title. I do think this will end up being a never ending blog series. My only fear is that I may not remember how to count as I high as I may need to in Roman numerals. Oh my, what would my elementary school teacher think?

In Part I we discussed the top 10 reasons WHY social media is about people.

In Part II we discussed the importance of focusing on the people when planning and setting priorities for social media.

In this post (Part III) I am going to cover (okay, rant) about why you must do more than realize it’s about the people. We are going to discuss why you must get in the head of the people. You must understand them!

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I Google+ circled, followed, liked, linked, bookmarked you, now what?

July 22, 2011 By 11 Comments
social network community

Wow, is it me or is it starting to be more and more steps to follow someone.

We round em’ up in circles. We click the Facebook like, send and share buttons. We accept or invite them to LinkedIn. And if they’re lucky we may even opt-in to their email list via their blog or website.

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Social Media Is About the People, Stupid (Part II)

July 17, 2011 By 2 Comments
social media is about people

In the first post on this series I provided 10 reasons why social media is about he people. I talked about how important relationships are to success.

For the second post in this series I am going to focus on the planning and prioritization stages of social media.

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Social Lip Service vs Social Customer Service: AT&T Wireless Case Study

July 16, 2011 By 8 Comments
social lip service vs social customer service

Many organizations claim to “be social.” They claim they have social media integrated with sales, marketing, and even customer service. They may even tout that their customer service teams are using Twitter to communicate and help customers.

The real question is this… are they providing social lip service or social customer service?

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