Facebook | The Marketing Nut

Social Media Friends: 50 Tips to Rock Social Love & Advocacy

February 14, 2012 By Pam 10 Comments

You know the old saying “be a friend, to get a friend.” Social media creates amazing opportunities to connect with real people. It doesn’t have to be a fake world as some assume. I have personally met people on the social streams who I am now tightly partnered with based on life changing relationships.

It is true that social media is about the people. It is something that I have preached since the minute I hopped on Twitter. However, you can’t just say it’s about the people and do nothing about it. Many people think if they just sit all day on Twitter and Facebook and talk to the “people” about “whatever” that it will bring result.

For real results both personally and professionally, you need some skin in the game. This includes having a plan, objectives, understanding your audience etc.

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Want Facebook Business Results? Get Off of Facebook!

February 3, 2012 By Pam 25 Comments

So you have a Facebook business page. You may have had it for months or even years. Or for you it might be a new shiny object you just started playing with.

Many have big hopes and dreams when it comes to social media and Facebook business pages. They dream of a blue and white platform that is going to solve all of their business problems. They dream of being the most popular kid on the block. You know the one. The one who has all the likes, comments and highest edge rank.

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Social Media Tools & Tech – 15 Tips to Not Lose Your Mind!

January 29, 2012 By Pam 147 Comments

With all this tech evolution it is important we not lose sight of why you are spending time on social in the first place!

As I wasted my night away in social slacker land with all my fellow slacker geeks I was amazed at how many people are simply losing their mind. I guess I am so close to all of it that I forget how many business leaders, entrepreneurs and consumers are still learning.

I saw everything from spammy Facebook, Pinterest & LinkedIn pages to a landing page that guaranteed me a first page Google ranking.

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The Heartbeat of Social Media

January 26, 2012 By Pam 54 Comments

It is human nature to want to connect, feel needed, be acknowledged, be understood, appreciated for what we accomplish and contribute to our small circles and ecosystem as a whole. It’s no wonder that social networks such as Facebook and Twitter have taken off as a force to be reckoned with.

What are the successful social networks doing better than other networks? Why do people gravitate to one social network over the other? What makes them stick around?

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Slow Down to Speed Up – 10 Tips for Social Business Success

November 8, 2011 By Pam 25 Comments

Many businesses feel like they are the last to get online. They decide they want to “do social” and all of a sudden it becomes an emergency.Often times the CEO or other executive attends a one off social media training event such as a class for LinkedIn or Facebook and next thing you know all corporate business priorities are put on hold. Within days there is now only one priority and that is “doing social.” Nobody really knows why other than that executive management said it’s the priority.

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Social Trust Factor: 10 Tips to Establish Credibility

November 5, 2011 By Pam 9 Comments

When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success. We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the social media engagement. However, after a few months goes by we realize nobody is buying from us. Nobody is opting in to our email lists. What has happened? Why don’t they want to further engage with our brand? Do they not trust us? Do they not think that we could bring them value?

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Be Your Own Social Duck: 10 Tips To Differentiate with Results

October 4, 2011 By Pam 16 Comments

People are moving by the masses to social communities and platforms such as Facebook, LinkedIn, Google+ and Twitter. There is much pressure to have a page as cool as your competitors, clients, partners and colleagues. There are many experts who tell you how to talk, how to tweet, what to say, when to say it, [...]

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41 Signs You Are NOT a Social Business

September 28, 2011 By Pam 36 Comments

We’ve all seen the begging pleas of the wanna be social business:

-like me on Facebook
-I need likes, come visit my page
-I’ll like you if you like me
-let’s take the conversation to Facebook
-Many of us have at one time done them. The smart ones eventually stop such behavior.

What these people are not getting is that I must have a reason to “like you.” WHY should I like you? There are a million other pages also asking for my time and for me to like them. And take what conversation to Facebook? I am not having a conversation with you to begin with? Give me a reason to want to talk with you, please.

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How to Enable Facebook Timeline NOW!

September 24, 2011 By Pam 20 Comments

One of the many new features Facebook announced this week at F8 is the new Facebook timeline.

Are you one who doesn’t have it, but wish you did!? Here are a few easy steps to turn the timeline on.

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Open Message to New Social Networks & UNTHINK Unveiling

September 17, 2011 By Pam 27 Comments

Dear new social network getting ready to launch,

This message is to the new social network who has made, is making or will make plans to take over Facebook and the rest of the social media world as we know it.

Every week there seems to be a new social network popping up. I am not saying new networks are bad. I love innovation. However, I will boldly state that their marketing and social network takeover strategies and messages are not working.

A new social networking platform, UNTHINK was unveiled yesterday. It is yet another platform where the founders are claiming to be the Facebook killer, the best thing since sliced bread and Myspace.

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Forget the Klout Score! What’s Your Social Zoom Factor?

August 18, 2011 By Pam 44 Comments

There is definitely no shortage of social data, metrics, measurement strategies, analytics, influence scores, listening platforms, reputation management approaches and experts ready to take your credit card to help you figure it all out.

I have received several tweets and messages recently asking me for tips to help people raise their Klout score.

If you are focused on trying to raise your Klout or other influence score I have only one answer for you… you are measuring the wrong metric!

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I Google+ circled, followed, liked, linked, bookmarked you, now what?

July 22, 2011 By Pam 11 Comments

Wow, is it me or is it starting to be more and more steps to follow someone.

We round em’ up in circles. We click the Facebook like, send and share buttons. We accept or invite them to LinkedIn. And if they’re lucky we may even opt-in to their email list via their blog or website.

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Social Media Is About the People, Stupid (Part II)

July 17, 2011 By Pam 2 Comments

In the first post on this series I provided 10 reasons why social media is about he people. I talked about how important relationships are to success.

For the second post in this series I am going to focus on the planning and prioritization stages of social media.

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Ecosystems (and Granny) Don’t Move Overnight, Not Even for Google+

July 11, 2011 By Pam 12 Comments

Build it and they will come. Add some features & we can charge more. Build the social media tool & they’ll switch as long as we give it away for free.

The social ecosystem looks a lot different now than when Facebook joined the game. MySpace didn’t have the social footprint, the mindprints, heart prints or the handprints that Facebook does today.

People are not going to immediately migrate to the Google+ network just because they are ticked off at Facebook.

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If I Were a Social Realtor – 20 Social Media Success Tips for Realtors

July 8, 2011 By Pam 9 Comments

So you hear the stories of the broke realtors. I have heard many state they can’t sell or rent the homes. I know the economy stinks, there is a surplus of foreclosures. However, there are still some people buying and renting homes, townhomes, apartments, condos and office space.

The question is are realtors really doing all they can to help sell the homes? I think overall the answer is no. Read on to learn why.

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Got Facebook Data? They Got Yours!

June 23, 2011 By Pam 8 Comments

What would you do if for free 600 million people would share their life with you? Everything? And you could capture it in a data base to monetize?

What if you could learn what they like and don’t like. What they eat for breakfast, lunch and dinner and who they ate it with.

What if they told you who all their friends are and what they ate as well?

Can you imagine the data and what can be learned about people, their preferences and behavior if you could pull off a free life time survey with 600 million people!?

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I Clicked LIKE, Don’t Blow it! – 23 Tips to Engage Me After Facebook Like

May 18, 2011 By Pam 9 Comments

So you got me to click the “like” button. I may have been excited, simply curious or half asleep when I clicked like. I may or may not virtually run to my Facebook wall to remove the automated Facebook post that tells the world I clicked LIKE on your page. If your lucky I will leave it there. I admit I delete at least 50% of them!

Will I ever visit your page again? What are you going to do to inspire me beyond the like? The even bigger question is do you care about me after I click “like”? Or are you in it just for the numbers?

Did you know that on average 95% of people who click “like” never visit the Facebook page again? Given these statistics you better give a hoot about me after the like. Otherwise it’s all for nothin’!

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How to Convert Facebook Personal Profile Page to Business Page

March 31, 2011 By Pam 20 Comments

Facebook added the ability to convert your Personal Profile Page to a business page. The business pages use to be called “Fan Pages.” Although Facebook has officially changed the name, many of us still refer to them as Fan Pages.

This is great news for people who incorrectly setup a personal page as a business page. Setting up and maintaining a profile for anything other than an individual person is a violation of Facebook’s Statement of Rights & Responsibilities. If you don’t convert your profile to a page you will run the risk of permanently losing access to the profile and all of the associated content.

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If you had to pick one, which one would it be? Facebook LIKE or Qualified eMail Address?

January 31, 2011 By Pam 3 Comments

If you had to pick one, what would it be? A Facebook “like” or an email address? When building a community and connecting with your audience, would you rather have 1000 fans on your Facebook page or 1000 qualified names?

Although the answer on the surface seems quite simple, the truth is it’s not so simple.

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Think a Facebook LIKE is all you need? Think again!

January 31, 2011 By Pam 5 Comments

We all know the type. The business, the newspaper, the consultant, the franchise owner, the MLM team lead, the cheesey online city portal who refuses to admit social media success requires engagement. They’re afraid of getting negative comments on a blog so they don’t blog. They think their current ways are working even though their [...]

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