Facebook | The Marketing Nut

How to Convert Facebook Personal Profile Page to Business Page

March 31, 2011 By Pam 22 Comments

Facebook added the ability to convert your Personal Profile Page to a business page. The business pages use to be called “Fan Pages.” Although Facebook has officially changed the name, many of us still refer to them as Fan Pages.

This is great news for people who incorrectly setup a personal page as a business page. Setting up and maintaining a profile for anything other than an individual person is a violation of Facebook’s Statement of Rights & Responsibilities. If you don’t convert your profile to a page you will run the risk of permanently losing access to the profile and all of the associated content.

22 Comments

If you had to pick one, which one would it be? Facebook LIKE or Qualified eMail Address?

January 31, 2011 By Pam 3 Comments

If you had to pick one, what would it be? A Facebook “like” or an email address? When building a community and connecting with your audience, would you rather have 1000 fans on your Facebook page or 1000 qualified names?

Although the answer on the surface seems quite simple, the truth is it’s not so simple.

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Think a Facebook LIKE is all you need? Think again!

January 31, 2011 By Pam 5 Comments

We all know the type. The business, the newspaper, the consultant, the franchise owner, the MLM team lead, the cheesey online city portal who refuses to admit social media success requires engagement. They’re afraid of getting negative comments on a blog so they don’t blog. They think their current ways are working even though their [...]

5 Comments

Show Me Some Social Media Love: 26 Tips to Be a Good Friend & Advocate

January 17, 2011 By Pam 21 Comments

Most of us know that social media is about 1:1 connection. At the core of the social ecosystems are people and relationships. Connecting with your audience, partners, influencers and yes, customers with more than just an avatar is essential.

It’s easy to get caught up in the science of social media, the Klout scores, number of followers, retweets and other metrics and forget why you’re doing social media in the first place. Yes, the metrics and ROI are of great importance. However, it’s important to not forget that there are people behind the tools, widgets, gadgets and avatars.

21 Comments

2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media

January 3, 2011 By Pam 15 Comments

With the new year comes new budgets, projects and social media goals. Many new businesses will be hopping on the social train. The question is how long will they last? Will they make it to their destination? Bigger question is do they know their destination?

15 Comments

That Funny Little Thing Called Facebook “Like”

December 28, 2010 By Pam 4 Comments

So we all know the cute little blue and white hand glove. The one that is the logo, often represented by the skinny blue rectangle. We look for it. We click it. But why? Why do you click the “like” button? Do you click it because you really like whatever content was on the page? [...]

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What Happens After the Facebook Like? 20 Tips To Engage Your Audience After the Like

December 14, 2010 By Pam 27 Comments

So, you click the “like” button. Now what? What does it really mean to “like” a Facebook page? Does it mean you really like the page? The brand? The product? Or are you just curious? Or might you even be guilty of lurking?

What did or would you have liked to see after you click like? Are you wanting to be inspired? What will inspire you to read a post? Click a link or a tab? Will you ever engage with the brand, or owner of the page you “like”? Do you remember the name of the product, service or brand?

The biggest question of all is, will you ever come back? Yes or No?

27 Comments

Dear Comment Spammers & Bullies: 15 Tips for Comments that Help, Not Hurt Your Brand

December 8, 2010 By Pam 5 Comments

We have all seen them. The blog comment that just doesn’t belong. The comment that we all know shouldn’t be there. However, because of blog norms and social etiquette we leave it there and feel an unjustified obligation to respond. You know what I am talking about. Either you are one who leaves these types [...]

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Social media shouldn’t BE the objective – 10 Tips to Plan for Success

November 22, 2010 By Pam 1 Comment

How many times have you heard “my objective for 2011 is to do social media”? I have heard it far too many.

If you are in business to make money then your objective should not BE social media. Your business objectives and goals should come first.

Social media should support your business objectives and goals, not be them.

1 Comment

Social Branding: 15 Hints You are Guilty of Random Acts of Branding (RABs)!

November 14, 2010 By Pam 1 Comment

A brand is not built overnight. A brand should align with and support your business goals, objectives, identity, what you can offer your customers and partners.

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10 Tips to Cut Your Social Spam Ways & Do Social Media the Right Way

November 9, 2010 By Pam Leave a Comment

Why is it businesses spend hundreds and thousands of dollars on new media, new marketing, websites, social media training yet they stay stuck in their old ways? Are they ignorant? Do they need educated? Or are they simply too lazy to take the time they need to take to engage in a meaningful way? Are they simply not willing to invest the time to build real relationships?

Social Media: Are your social conversations delivering value?

October 28, 2010 By Pam 2 Comments

I think the one thing that is getting lost when new people jump on to social media is that it is a conversation. Many jump on Facebook and Twitter and use it as an ad platform. They take the same content they would advertise in the local Chamber directory and blast it hundreds of times on the social platform.

As business leaders we can control how our social conversations start. We obviously can’t always control conversations that are not started by us. However, you can absolutely influence the tone and message of the social platforms we drive and own. We can ensure they are engaging, inspirational and add value to the audience we desire to connect with.

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Do you really know me? 20 Tips to learn about your audience.

October 21, 2010 By Pam 2 Comments

Social media provides the opportunity to connect with millions of people that we would normally not have access to. We have people following us from every walk of life, numerous countries and the list goes on.

We talk about social media being a relationship, a conversation. However, I think very few take the time required to build a meaningful conversation, let alone a real relationship! How can we build a relationship with someone we haven’t taken the time to know anything more than what their Twitter handle is?

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10 Tips to Build a Social Media Game Plan

October 13, 2010 By Pam 7 Comments

When most entrepreneurs or business leaders start a job they have big dreams. They have plans to achieve great things. They dream of a better life. Their WHY is right before them and in the center of everything they are doing.Our lives as adults will never be as simple as it is for the kids headed to the park for a Lacrosse game this afternoon. However, life is what we make of it. Our business is what we make of it. Our relationships are based on what we put into them. Our social media and business results are based on how we play the game.

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Social Media: Yes, You Must Inspire Me! (Part 1)

October 12, 2010 By Pam 1 Comment

As folks jump on social platforms by the millions the noise is getting louder. The content is growing in masses. The crap is getting thicker. Thank goodness people are getting smarter.

What use to work six months ago doesn’t work today. People are starting to question why they are doing what they do in social media. For good reason they’re questioning what a conversation really is. What is a real friend?

1 Comment

Social Media: Enough of the CopyCat Persona Already

October 4, 2010 By Pam 6 Comments

We follow people. We choose a mentor. We mentor others. We first listen. We learn. We give. We share.

Something that I am seeing happen more and more is people losing sight of their own brand and identity. Regardless of if you are a solo-entrepreneur or an employee at a Fortune 500 company, you shouldn’t lose site of YOU!

6 Comments

Social Media Won’t Fix Your Broken Business: 15 Success Tips

October 1, 2010 By Pam 6 Comments

Whenever there is a new type of technology, media or fad of any kind everyone hops on the new wagon. The foolish think just because it’s new, the seat on the new wagon must be better. They think it will cost less, be easier, bring more customers.

The reality is that social media will probably highlight current issues even further. It may even shine like a strobe light on the one or two very broken areas of your business. It may put departments, people and even individuals under pressure. Why? Because you will be forced to talk about these things.

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Social Media Inspiration Age: It’s Not Science, It’s Art

September 28, 2010 By Pam 2 Comments

We have entered the inspiration age. The age where connecting with our audiences is not an option but a requirement. Coming out of the information age it was easy to put everything in a box. With bits and bytes and widgets and boxes. Super size advertising budgets could be easily justified because of course it was a box or a widget you were buying.

2 Comments

Stop Blaming the Social Media Platform, Focus on Your Relationships!

September 23, 2010 By Pam 9 Comments

Seems the new “thang” to blog about these days is how terrible one social media platform is over another, or why one type of follower is better, or why you should spend less time on Facebook and more on Twitter or the million other options.

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Your Facebook Status: I don’t care what you had for lunch. Or do I?

September 16, 2010 By Pam 2 Comments

When you first jump on the social media train you hear the stories. You hear the comments of people complaining that all people do is promote themselves, talk about lunch. Yet isn’t Facebook Places really all about what you had for lunch today? Or if you had the will to make it to your 6:00 am spin class or spend another hour recovering from your late night of Tweeting?

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