41 Signs You Are NOT a Social Business

like me on facebook please

We’ve all seen the begging pleas of the wanna be social business:

-like me on Facebook
-I need likes, come visit my page
-I’ll like you if you like me
-let’s take the conversation to Facebook
-Many of us have at one time done them. The smart ones eventually stop such behavior.

What these people are not getting is that I must have a reason to “like you.” WHY should I like you? There are a million other pages also asking for my time and for me to like them. And take what conversation to Facebook? I am not having a conversation with you to begin with? Give me a reason to want to talk with you, please.

Social Media & Small Business: 14 Tips to Develop a Business Model for Success in 2011

social media 2011 plan

As 2011 approaches business leaders are scurrying and hurrying to complete their business plans so their stockings of 2011 can be filled with lots of good treats from Santa.

For big business it often comes easy as it’s in the DNA of business leaders. It’s how we were educated, trained and simply wouldn’t be able to keep a job long in corporate America without a solid plan for success.

However, when it comes to small business, I see many business leaders and entrepreneurs struggling with not only developing a business plan but developing an overall strategy for conducting business. It gets worse when we add the internet and social media. What a recipe for disaster with random acts of marketing (RAMs) and random acts of social media (RASMs) if you’re not careful!

Dear Social Media Doubters – Get Social or Get Off the Social Potty

social media get off the potty

Fads, we all know them and at one time either loved them or hated them. Bell bottoms, leg warmers, big hair, members only jackets, hair bands and the list goes on. They come, they go. Some come back, some don’t.

There are still business leaders who think the internet is a fad. It’s true, I know some of them. There’s even more who think social media is a fad. Yes, social media will obviously evolve, change and possibly even become the leg warmer of the future. However, it’s not a leg warmer folks. It’s a platform to communicate, build community, share knowledge, find new business partners and of course grow your business.

Social media shouldn’t BE the objective – 10 Tips to Plan for Success

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How many times have you heard “my objective for 2011 is to do social media”? I have heard it far too many.

If you are in business to make money then your objective should not BE social media. Your business objectives and goals should come first.

Social media should support your business objectives and goals, not be them.

15 Tips to Stop Random Acts of Social Media and Build a Business Platform

random acts of social media

Random acts of marketing. We call them RAMs or RAMMIES. What are they? They are acts of marketing that are not integrated, funded or properly planned. Yes, when looked at individually they may have a great plan, cool graphics, awesome web page. However, it’s like putting lipstick on a pig. A RAMMIE is like a pig with bright red lipstick. It may even make you feel good, feel like you are doing real marketing and real business.

Social Media & Business: 10 Tips to Sit Back, Pedal Fast & Enjoy the Ride!

entrepreneur success tips

As a small biz owner and entrepreneur there is always too much too do and not enough time to do it. With BIG dreams, BIG ideas, BIG hopes and little budget, resource and stretched time… the BIG and LITTLE sides don’t always line up. Take time to enjoy the ride, the bumps, the big and little wins, the curves and the friends who drive up beside of you.

Random Acts of Social Media! 4 Key Indicators You Have RAMMIES!

Random Acts of Social Media! 4 Key Indicators You Have RAMMIES!

Question: How do you keep your head, twitter bird and bottom line above water? Answer: STOP the RANDOMNESS!

Social Media Consultant: 65 Tips to Differentiate the Good from the Bad

Social Media Consultant Wanna Be

My advice to hiring companies is to do your research! Just because somebody has a Twitter account, it doesn’t mean they should be determining your social media strategy.  Social Media is NOT free.  Yes the tools are free.  However, it consumes your greatest and most valuable asset which is TIME!

It’s okay to make money, right?! 20 Tips to Stay FOCUSED!

positive ROI in social media

As an entrepreneur it is easy to get pulled into many directions and projects.  

Websites 101: 25 Tips to Get Started Right!

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Websites: 25 Tips to Get-R-Done!

No Such Thing as FREE Lunch or FREE Social Media!

No Such Thing as FREE Lunch or FREE Social Media!

No Such Thing as FREE Lunch or FREE Social Media!

happy new years eve 2010!

happy new years eve 2010!

Wow! As I look back a year ago, all I can say is “who would have thunk!?”  From corporate walls of security to small company 24 hour work day and layoff to full turbo on entrepreneur land!! God never ceases to amaze me.  He did what he had to do to provide me the determination [...]

be a brand for SOMEONE, not everyone

be a brand for SOMEONE, not everyone

It’s easy to focus on the near term, the now, the next dollar. The troubled economy doesn’t make it any better. However, even in difficult times you can’t lose focus of your long term objectives. For 2010 I believe the key word is FOCUS! Without focus what do you have? A bunch of noise that [...]

2010: Big Bucks No RAMMIES!

random act of social media marketing

QUESTION: How can you grow your business exponentially in 2010? ANSWER: Eliminate the RAMMIES in your BIZ and MARKETING!

Social Media Differentiation: What’s the SO WHAT in your biz?

differentiation stand out from crowd

As we gear up to zoom for the rest of 2010 we must ask ourselves the hard questions. No need to over complicate it. We are in biz to make money, have a better life, save the world. How do we make money, have a better life, and save the world? That’s the discussion today…