Engagement | The Marketing Nut

15 Social Media Lies, Myths & Fairy Tales

May 10, 2012 By Pam 16 Comments

social media myths, lies and fairy tales

If you are an experienced social marketer you know the realities of social media. You know what it takes to achieve results. You know there is no quick fix or magic pill to results. You know that buying Facebook fans, Facebook likes, clicks, or Twitter followers is not going to help you meet business goals.

What about you new kids on the block? I work with many of you so I know how you feel and what is keeping you up at night. I know the questions you ask. I know the lies you are being told or the assumptions you are making that are far from truthful.

The purpose of this post is to highlight some of these myths, lies and false hopes that may be keeping you from results. This post is not meant for those who can write a book on each topic. It is targeted to the newbies to social media, the business leaders who may know how to rock traditional marketing and other mediums but are struggling with integrating social media into business.

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Social Media Community Challenge + 10 Reasons We All Need Community

May 5, 2012 By Pam 3 Comments

Community isn’t something that happens once just to help build you up from zero to one hundred or five thousand followers. A real community is there for the long term. They are the people you can count on come thick or thin. They are the people who will build you up, tell you the truth even if it hurts and celebrate your successes because they helped you get there.

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Social Media Buzz: The False Perception of Social Business Success

April 23, 2012 By Pam 14 Comments

social media buzz false perception success

It’s easy to get caught up in the social buzz. We love real-time engagement and the simple fact we can get a tweet, reply or retweet within seconds when we’re having a gloomy day or simply need an ego boost. Klout, Peer Index & Kred influence scores, tweets, retweets, likes, comments, shares, pins, Diggs, Google [...]

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Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1?

April 5, 2012 By Pam 23 Comments

How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them. However, unfortunately many business leaders find they don’t get used. The share buttons sit on their site with the lonely zero or default +1. Chances are your pocket book or wallet might be feeling a little lonely too.

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21 Tips to Balance Social Media Addiction, Tweets, Life and Real Work!

March 26, 2012 By Pam 57 Comments

Tonight I had great plans for a productive Sunday evening. We spent the first part of the evening at Crossing Church for a rockin’ worship and message, sweet treat at Baskin Robins and then headed home and put kids to bed. It was just me, the laptop and hubby with the remote.

As I settled in for a few minutes on #BlogChat, the big plans of a productive night on social media inclusive of a new blog post slipped away into never never, never tweet land.

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Quit Blaming Facebook Timeline Changes & Fix Your Own Marketing Problems!

March 7, 2012 By Pam 30 Comments

It is not news that Facebook just launched a big round of changes, yet again. One change is getting a lot of attention, which is the death of the Facebook default landing tab.

I have heard tons of complaints on the removal of the tab. I’ve heard online marketers say the death of the Facebook tab is the death of their online marketing strategy? What? Seriously folks?

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Daytona 500 Social Media: Fires, Drivers, ServiceMaster & Tide Seize the Moment!

February 28, 2012 By Pam 24 Comments

You snooze you lose are what some are thinking after the grand finale of the 2012 Daytona 500.

As if rain delays, crashes and jet fuel fires wasn’t enough, we also got to witness a fluke accident with a service truck as well as a driver gain 140,000 twitter followers in just a couple hours.

The 2012 Daytona 500 happenings are an amazing case study and testament to the power of interactive, social TV.

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The Only Guarantee in Social Business is Change

February 24, 2012 By Pam 12 Comments

Think back five, four, three, two and even one year ago. How different was your business? How different did you communicate with your clients, partners, service providers, and employees? A year ago were you still saying social media was just a fad? Five years ago were you one of the folks stating the internet was [...]

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Social Media Friends: 50 Tips to Rock Social Love & Advocacy

February 14, 2012 By Pam 14 Comments

You know the old saying “be a friend, to get a friend.” Social media creates amazing opportunities to connect with real people. It doesn’t have to be a fake world as some assume. I have personally met people on the social streams who I am now tightly partnered with based on life changing relationships.

It is true that social media is about the people. It is something that I have preached since the minute I hopped on Twitter. However, you can’t just say it’s about the people and do nothing about it. Many people think if they just sit all day on Twitter and Facebook and talk to the “people” about “whatever” that it will bring result.

For real results both personally and professionally, you need some skin in the game. This includes having a plan, objectives, understanding your audience etc.

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What Has Your Blog Done For Me Lately? 11 Tips to Provide More Value!

February 10, 2012 By Pam 22 Comments

Tweet this, retweet this, check out this blog post, click here, act now, subscribe for free updates, watch this, share this, like me, follow me, act now. Whoa! There sure isn’t a shortage of folks telling us what to do in the social world.

From bloggers, internet marketing experts, social media gurus, social rockstars, twitterati, to a-listers someone has something that is going to rock your world with a click, like, follow and tweet.

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Social Media Tools & Tech – 15 Tips to Not Lose Your Mind!

January 29, 2012 By Pam 151 Comments

With all this tech evolution it is important we not lose sight of why you are spending time on social in the first place!

As I wasted my night away in social slacker land with all my fellow slacker geeks I was amazed at how many people are simply losing their mind. I guess I am so close to all of it that I forget how many business leaders, entrepreneurs and consumers are still learning.

I saw everything from spammy Facebook, Pinterest & LinkedIn pages to a landing page that guaranteed me a first page Google ranking.

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The Heartbeat of Social Media

January 26, 2012 By Pam 61 Comments

It is human nature to want to connect, feel needed, be acknowledged, be understood, appreciated for what we accomplish and contribute to our small circles and ecosystem as a whole. It’s no wonder that social networks such as Facebook and Twitter have taken off as a force to be reckoned with.

What are the successful social networks doing better than other networks? Why do people gravitate to one social network over the other? What makes them stick around?

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The Only Way to Become a Social Business in 2012

January 9, 2012 By Pam 56 Comments

facebook timeline business page cover guidelines

What would you do if I told you that the only way to become a social business in 2012 is to not do social media? There is a big difference between “doing social media” and “becoming a social business”. There are plenty of self proclaimed social media gurus and experts ready to tell and sell [...]

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Social Business: It’s NOT About the Next BIG Thing!

December 17, 2011 By Pam 52 Comments

A new network, tool or feature launches on a social network and we all flock to it. Business leaders attend social media class after social media class searching for the social media “guru” who will once and for all be able to show them the magic answer to social media ROI. I don’t think I [...]

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Walgreens Case Study – Humanizing Social Business

December 7, 2011 By Pam 11 Comments

When was the last time a big national brand made you feel special via the social waves? Are we starting to lose the hope we once had in social media of humanizing brands? The hope of the brand coming out from behind the logo and showing they care and want to connect with real people? The possibility of them actually demonstrating their brand promise via social media versus just plaster the words on their Facebook page?

Are some brands falling prey to traditional mass marketing methods that are simply masked with a coat of new paint in red and marked with a K+ and called social media? Are some fooling themselves into thinking they are engaging by leveraging only automated tweets, retweets, and direct messages?

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Stop the Social Puppetry for Klout and Other Influence Metrics!

October 30, 2011 By Pam 90 Comments

If you have been online Twitter or Facebook this week it would be hard to miss the chatter on Klout and their new algorithm. We are not social puppets. We must refuse to behave like puppets for any score. We are not defined as a human being by our Klout or any other score. What you do in the lives of others offline is what matters. Social media is simply a way for us to impact business and lives. It’s how we use it and what we use it for that will determine our influence. Our influence in reality is not measured by +Ks, topic lists or other.

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Be Your Own Social Duck: 10 Tips To Differentiate with Results

October 4, 2011 By Pam 16 Comments

People are moving by the masses to social communities and platforms such as Facebook, LinkedIn, Google+ and Twitter. There is much pressure to have a page as cool as your competitors, clients, partners and colleagues. There are many experts who tell you how to talk, how to tweet, what to say, when to say it, [...]

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41 Signs You Are NOT a Social Business

September 28, 2011 By Pam 38 Comments

We’ve all seen the begging pleas of the wanna be social business:

-like me on Facebook
-I need likes, come visit my page
-I’ll like you if you like me
-let’s take the conversation to Facebook
-Many of us have at one time done them. The smart ones eventually stop such behavior.

What these people are not getting is that I must have a reason to “like you.” WHY should I like you? There are a million other pages also asking for my time and for me to like them. And take what conversation to Facebook? I am not having a conversation with you to begin with? Give me a reason to want to talk with you, please.

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Zoom Your Tweets in 7 Easy Steps!

September 23, 2011 By Pam 15 Comments

You have sent a few tweets but just don’t know what’s wrong. Something isn’t working. You don’t feel the confidence you wish you had. You know the tools enough to be dangerous. However, getting a retweet that leads to actual engagement or relationship building is a different story.

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Open Message to New Social Networks & UNTHINK Unveiling

September 17, 2011 By Pam 27 Comments

Dear new social network getting ready to launch,

This message is to the new social network who has made, is making or will make plans to take over Facebook and the rest of the social media world as we know it.

Every week there seems to be a new social network popping up. I am not saying new networks are bad. I love innovation. However, I will boldly state that their marketing and social network takeover strategies and messages are not working.

A new social networking platform, UNTHINK was unveiled yesterday. It is yet another platform where the founders are claiming to be the Facebook killer, the best thing since sliced bread and Myspace.

27 Comments