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15 Social Media Lies, Myths & Fairy Tales

May 10, 2012 By Pam 16 Comments

social media myths, lies and fairy tales

If you are an experienced social marketer you know the realities of social media. You know what it takes to achieve results. You know there is no quick fix or magic pill to results. You know that buying Facebook fans, Facebook likes, clicks, or Twitter followers is not going to help you meet business goals.

What about you new kids on the block? I work with many of you so I know how you feel and what is keeping you up at night. I know the questions you ask. I know the lies you are being told or the assumptions you are making that are far from truthful.

The purpose of this post is to highlight some of these myths, lies and false hopes that may be keeping you from results. This post is not meant for those who can write a book on each topic. It is targeted to the newbies to social media, the business leaders who may know how to rock traditional marketing and other mediums but are struggling with integrating social media into business.

16 Comments

Can You Name 3 Reasons I Should Give a Rip About Your Facebook Business Page?

March 28, 2012 By Pam 42 Comments

Can you name three reasons why someone should like your Facebook business page? You are not required to answer it now. I want you to think about it, and come back and answer it within the next week. If you can not clearly articulate three reasons someone should like your page, then I can guarantee the chances of you seeing any real business benefit from Facebook short or long term is minimal.

42 Comments

15 Must Know Tips to Rock Your New Facebook Timeline Business Page

March 24, 2012 By Pam 67 Comments

Yup, Facebook did it to us again. This time they have added the new timeline to business pages. With it come both good and bad changes. As I wrote in this earlier post ” Quit Blaming Facebook and Fix Your Own Marketing Problems” it’s important you don’t waste too much time complaining. Instead use that same negative energy and turn it into a positive. Use it as a lesson for not putting all of your social eggs in one basket!

The best thing you can do is stop complaining and get to work. The new Facebook business page timeline is here to stay at least until they decide to make the next round of changes. Might as well get use to it and make the most of it!

67 Comments

Quit Blaming Facebook Timeline Changes & Fix Your Own Marketing Problems!

March 7, 2012 By Pam 30 Comments

It is not news that Facebook just launched a big round of changes, yet again. One change is getting a lot of attention, which is the death of the Facebook default landing tab.

I have heard tons of complaints on the removal of the tab. I’ve heard online marketers say the death of the Facebook tab is the death of their online marketing strategy? What? Seriously folks?

30 Comments

58 Things Social Media Newbies Say & Maybe You Said too!?

February 17, 2012 By Pam 18 Comments

There comes a time in life when you must acknowledge social media, Facebook, Twitter, LinkedIn are all here to stay. Yes, the social network platforms may change. Facebook will eventually become the Myspace of yesterday. However, one thing is certain, social media, mobile phones, iPad evolution and technology in general is not going away.

18 Comments

Social Media Tools & Tech – 15 Tips to Not Lose Your Mind!

January 29, 2012 By Pam 151 Comments

With all this tech evolution it is important we not lose sight of why you are spending time on social in the first place!

As I wasted my night away in social slacker land with all my fellow slacker geeks I was amazed at how many people are simply losing their mind. I guess I am so close to all of it that I forget how many business leaders, entrepreneurs and consumers are still learning.

I saw everything from spammy Facebook, Pinterest & LinkedIn pages to a landing page that guaranteed me a first page Google ranking.

151 Comments

The Heartbeat of Social Media

January 26, 2012 By Pam 61 Comments

It is human nature to want to connect, feel needed, be acknowledged, be understood, appreciated for what we accomplish and contribute to our small circles and ecosystem as a whole. It’s no wonder that social networks such as Facebook and Twitter have taken off as a force to be reckoned with.

What are the successful social networks doing better than other networks? Why do people gravitate to one social network over the other? What makes them stick around?

61 Comments

COO Wants Klout & Retweets by Lady Gaga – Days of Our Social Biz

November 2, 2011 By Pam 1 Comment

Social media is not a band-aid for a broken business. Focusing only on Twitter followers, Facebook likes and influence metrics is unlikely to help you meet your business goals.

Integrating social media within the DNA of your business is the only route to success. Does it take more time? Yes. Does it take more work? Yes. Is the end result better? Hopefully yes.

1 Comment

People Don’t Buy Things, They Join Things

October 12, 2011 By Pam 35 Comments

Humans are creatures of habits. Often times our behaviors are predictable. Old habits are hard to break, good or bad. Why would we expect social media to be any different? Why should we expect that just because marketers can now connect with anyone across they world in a simple 140 character tweet that they will by default do it any different than the days of email spam, direct mail and traditional broadcast marketing advertising.

35 Comments

#GetRealChat with @Webtrends via @JustinKistner 7/26/11

July 27, 2011 By Pam 1 Comment

Webtrends rocked our #GetRealChat on 7/26/11. Justin Kistner, Director of Social Products for Webtrends was our special guest of honor!

If you haven’t met Justin, you’re missing out. He is an amazing powerhouse of information, admitted geek and we even have photos to prove he once kept his pants up at a tradeshow with Cat-5 cable!

Justin chatted with us and shared an overview of Webtrends, including what they do & who they serve. He discussed the challenges facing social marketers and why Webtrends puts focus on Facebook. He even shared his thoughts on Google+.

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Social Media is About the People, Stupid! (Part III)

July 25, 2011 By Pam 2 Comments

I didn’t realize when I started this series that I would end up writing the book I always wanted to write with this title. I do think this will end up being a never ending blog series. My only fear is that I may not remember how to count as I high as I may need to in Roman numerals. Oh my, what would my elementary school teacher think?

In Part I we discussed the top 10 reasons WHY social media is about people.

In Part II we discussed the importance of focusing on the people when planning and setting priorities for social media.

In this post (Part III) I am going to cover (okay, rant) about why you must do more than realize it’s about the people. We are going to discuss why you must get in the head of the people. You must understand them!

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I Google+ circled, followed, liked, linked, bookmarked you, now what?

July 22, 2011 By Pam 11 Comments

Wow, is it me or is it starting to be more and more steps to follow someone.

We round em’ up in circles. We click the Facebook like, send and share buttons. We accept or invite them to LinkedIn. And if they’re lucky we may even opt-in to their email list via their blog or website.

11 Comments

Ecosystems (and Granny) Don’t Move Overnight, Not Even for Google+

July 11, 2011 By Pam 12 Comments

Build it and they will come. Add some features & we can charge more. Build the social media tool & they’ll switch as long as we give it away for free.

The social ecosystem looks a lot different now than when Facebook joined the game. MySpace didn’t have the social footprint, the mindprints, heart prints or the handprints that Facebook does today.

People are not going to immediately migrate to the Google+ network just because they are ticked off at Facebook.

12 Comments

If I Were a Social Realtor – 20 Social Media Success Tips for Realtors

July 8, 2011 By Pam 12 Comments

So you hear the stories of the broke realtors. I have heard many state they can’t sell or rent the homes. I know the economy stinks, there is a surplus of foreclosures. However, there are still some people buying and renting homes, townhomes, apartments, condos and office space.

The question is are realtors really doing all they can to help sell the homes? I think overall the answer is no. Read on to learn why.

12 Comments

Got Facebook Data? They Got Yours!

June 23, 2011 By Pam 8 Comments

What would you do if for free 600 million people would share their life with you? Everything? And you could capture it in a data base to monetize?

What if you could learn what they like and don’t like. What they eat for breakfast, lunch and dinner and who they ate it with.

What if they told you who all their friends are and what they ate as well?

Can you imagine the data and what can be learned about people, their preferences and behavior if you could pull off a free life time survey with 600 million people!?

8 Comments

10 Tips to Get the Twitter Conversation Started!

June 10, 2011 By Pam 21 Comments

You have read the blog posts, listened to the webinars and even bought the books. You’ve been watching the tweets go by for at least three to six months. One consistent message you keep hearing is that social media is one big conversation. Twitter is all about the conversation, connecting with real people. You wish you could have a conversation. You wish even one person would talk to you on a regular basis.

21 Comments

I Clicked LIKE, Don’t Blow it! – 23 Tips to Engage Me After Facebook Like

May 18, 2011 By Pam 9 Comments

So you got me to click the “like” button. I may have been excited, simply curious or half asleep when I clicked like. I may or may not virtually run to my Facebook wall to remove the automated Facebook post that tells the world I clicked LIKE on your page. If your lucky I will leave it there. I admit I delete at least 50% of them!

Will I ever visit your page again? What are you going to do to inspire me beyond the like? The even bigger question is do you care about me after I click “like”? Or are you in it just for the numbers?

Did you know that on average 95% of people who click “like” never visit the Facebook page again? Given these statistics you better give a hoot about me after the like. Otherwise it’s all for nothin’!

9 Comments

Top 10 Social Media Adoption Personalities

May 16, 2011 By Pam 1 Comment

Where are you in the adoption of social media? Are you a believer? A non-believer? Have you integrated it into your business? Are you open to new ideas, new ways of doing business? Or do you throw up the hand and pretend as if your current methods are working?

Some business leaders are doing better than others as they struggle with the question of “do I or do I not take the time to figure out if social media is right for my business?” Are you being honest with where you as a person, business leader and as a company are with adoption of social media?

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Get Real Time: 44 Signs Social Media Is NOT Working for You!

April 16, 2011 By Pam 5 Comments

So you are a self proclaimed social media expert, guru, community manager, analyst or anything with the word social media in front of it. You have been doing social media for at least a year. You are doing all the right things.

You have followers. You have likes. However, nobody talks to you about business, reads your blog and your phone is definitely not ringing with leads wanting to buy from you.

5 Comments

Social Media: A Little Less Talk & a Lot More Action Please!

April 7, 2011 By Pam 6 Comments

Listen up folks! It’s time for conversations, relationships, Twitter chats, and Facebook parties. Social media is one big relationship! You must tweet, post, like and talk all day. As long as you’re talkin’ you’re being social. Since you’re so social, you’ll do great in social media as long as you keep making friends, chattin’ and [...]

6 Comments