It’s easy to get side tracked by all the geekdom in social. From looks (impressions) to likes, follows, retweets, influence scores, views, demographics, insights, conversions and the list goes on.
Underneath all of the bits, bytes, and likes we can’t forget why we like social media in the first place. Social networks connect human beings. They provide a way for us to better communicate, share information, learn, grow, and help others do the same.
It is human nature to want to connect, feel needed, be acknowledged, be understood, appreciated for what we accomplish and contribute to our small circles and ecosystem as a whole. It’s no wonder that social networks such as Facebook and Twitter have taken off as a force to be reckoned with.
What are the successful social networks doing better than other networks? Why do people gravitate to one social network over the other? What makes them stick around?
Sometimes you feel like a nut, sometimes you don’t is my mantra of life. I am who I am take it or leave it.
There is not one way to tweet, Facebook, Link or circle. The only way to do social media is the way that works for you. Here is a summary of what works for me and my tweets.
For those of us who love the study of human behavior, social media provides a 24/7 real time research lab. Millions of people spend hours a day on social networks. As individuals, business leaders, students, CEOs, research analysts, marketers, and recruiters we all have different objectives both personally and professionally.
Social media offers the opportunity to join groups of people, to create communities where people come together. We come together for a cause, to solve a problem. We join tweet hands to share content and knowledge, to increase the depth and reach of voice or simply connect with human beings.
ROFL, LOL, 
, 
, IRL, <3, Woot!, :0)
If you have spent anytime on Facebook, Twitter or texting you are guaranteed to have seen these characters. Chances are they usually make you smile, maybe even laugh (LOL).
It is important that we don’t let the online LOL’s replace the offline belly chuckles. Or let the smiles replace the smile on our kids face when we do something special with them.
What would you do if for free 600 million people would share their life with you? Everything? And you could capture it in a data base to monetize?
What if you could learn what they like and don’t like. What they eat for breakfast, lunch and dinner and who they ate it with.
What if they told you who all their friends are and what they ate as well?
Can you imagine the data and what can be learned about people, their preferences and behavior if you could pull off a free life time survey with 600 million people!?
So you are a self proclaimed social media expert, guru, community manager, analyst or anything with the word social media in front of it. You have been doing social media for at least a year. You are doing all the right things.
You have followers. You have likes. However, nobody talks to you about business, reads your blog and your phone is definitely not ringing with leads wanting to buy from you.
I recently wrote an article regarding my experience with Apple. To summarize, my point was that Apple provides a full yet simple brand experience. They inspire us to be inspired.
As I walked into Target a few days ago with no kids, husband or deadlines I couldn’t help but give a big “sigh” of peace. You know the ones I am talking about moms!
There is something about grabbing that red buggy and heading down the Target aisle that fills inner red and white mommy zone?
It’s time for the next social media and marketing event. You pack your bag, charge your iphone or Android, grab the iPad, and your new business cards with the QRC code on the back.
You’re off, you’re ready and before you get to the airport your twitter followers know where you are going, what the hashtag is and what you’re excited to see and do when you get there. You tweet your fellow attendees to plan your first face to face get together. You’ve already planned the first tweetup that by the way use to be called “Happy Hour”.
Getting out into world, learning from new perspectives, enjoying the company of others is the spice of life.
So why in business do we find this so hard to accept? Why do we think we’ll accomplish more if we stay inside our corporate and virtual home offices as we fervently turn in our social hamster wheels of marketing strategies, business plans, engagement approaches, audience research, websites, Facebook pages and suites that hoot?
Yes, the economy stinks. However, that doesn’t mean we need to work the hamster wheel 24/7. It actually should drive the opposite behavior.
Oh the memories of the holidays. The moments that make the memories. From the busy shopping to the eggnog, the neighborhood party, Christmas Eve Service, presents unwrapped Christmas morning to the crazy box of nuts you received from Uncle Albert. What do we do to capture the memories? We take a photo with our iPhone [...]
So it’s official! The word is out. As most of you know we have a couple very exciting launches coming up, two of which are book launches! So yesterday Mari Smith launched the official Web page, Facebook page, Twitter Account. More to come on this. Not a lot of time today so here is a short [...]
..often times we get so busy and caught up in the moment we forget what really matters.
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