One of the number one social media questions I hear from business leaders is “what should I tweet?”
It’s funny because most business owners start a business because they have a passion for something or at minimum have an interest in it enough they believe they can make some money providing such a service or product. However, when it comes to sending a 140 character tweet they struggle with it.
Dear new social network getting ready to launch,
This message is to the new social network who has made, is making or will make plans to take over Facebook and the rest of the social media world as we know it.
Every week there seems to be a new social network popping up. I am not saying new networks are bad. I love innovation. However, I will boldly state that their marketing and social network takeover strategies and messages are not working.
A new social networking platform, UNTHINK was unveiled yesterday. It is yet another platform where the founders are claiming to be the Facebook killer, the best thing since sliced bread and Myspace.
It’s Saturday morning. You wake up out of the fog. You manage to open one eye and reach for the iPhone. You push the little round button so you can say good morning to your friends. Since the rest of the family is still asleep you think “hmmm… I’ll just go into my office and send a few tweets, see what’s circlin’ on Google+ and upload the photos from the seminar this week to Facebook.
Well, that was at 7:00 am. It’s now 11:00 and you are still in your jammies with messy hair. Your significant other has made breakfast. The kids are watching cartoons & fighting and the house is a mess. The big plans of mowing the lawn, cleaning the garage and hittin’ the gym all before noon are history. You would much prefer to stay in the safety and quiet of your little tweet heaven just for one more hour.
How many times have you heard these remarks? “Yes, we are on Twitter. We hired an intern. He/she tweets links to our blog” or “yes, we are on Facebook. We have a website with the Facebook logo on it that links to our Facebook business page.”
At the core everything about social media is about the people.
What is a Twit? It’s not the same as a tweet although it’s sometimes referred to as one. Is it a person? Is it short for Twitter? Is it a tweet gone viral? Or a tweet gone bad. Or neither? Check out these 33 tips to not be a twit on Twitter.
So you got me to click the “like” button. I may have been excited, simply curious or half asleep when I clicked like. I may or may not virtually run to my Facebook wall to remove the automated Facebook post that tells the world I clicked LIKE on your page. If your lucky I will leave it there. I admit I delete at least 50% of them!
Will I ever visit your page again? What are you going to do to inspire me beyond the like? The even bigger question is do you care about me after I click “like”? Or are you in it just for the numbers?
Did you know that on average 95% of people who click “like” never visit the Facebook page again? Given these statistics you better give a hoot about me after the like. Otherwise it’s all for nothin’!
Let me hear it…
“I am a CEO and I am not afraid to tweet!
I am not afraid of a blue bird.
I do NOT have to share what I eat for lunch every day!”
You know who you are. You don’t dream of sweet little blue birds who will bring you positive ROI or make your phone ring with qualified leads. You have nightmares instead about a crazy ROI eating bluebird with fiery red eyes who want to grab every waking moment of your Marketing VP, Customer Service VP and even Sales leadership. You wake up in hot sweats after a dream of walking into the shareholders meeting and everyone laughing about the photo that had 2200 views on TwitPic of you at the neighborhood Christmas party last year.
So you have a Facebook business page, a LinkedIn profile, a blog, and maybe even a professional photo taken for your custom twitter background. However, something about that crazy bird and all those 140 character yappin’ peeps freaks you out. You want to be part of the conversation yet you aren’t certain how to start or what to say!
To this point you have made the choice to sit on the sidelines. Though when you lay your head down on the pillow at night you can hear the little bird saying “come on, tweet with me, you can do it!”
So you are a self proclaimed social media expert, guru, community manager, analyst or anything with the word social media in front of it. You have been doing social media for at least a year. You are doing all the right things.
You have followers. You have likes. However, nobody talks to you about business, reads your blog and your phone is definitely not ringing with leads wanting to buy from you.
Facebook added the ability to convert your Personal Profile Page to a business page. The business pages use to be called “Fan Pages.” Although Facebook has officially changed the name, many of us still refer to them as Fan Pages.
This is great news for people who incorrectly setup a personal page as a business page. Setting up and maintaining a profile for anything other than an individual person is a violation of Facebook’s Statement of Rights & Responsibilities. If you don’t convert your profile to a page you will run the risk of permanently losing access to the profile and all of the associated content.
So, you click the “like” button. Now what? What does it really mean to “like” a Facebook page? Does it mean you really like the page? The brand? The product? Or are you just curious? Or might you even be guilty of lurking?
What did or would you have liked to see after you click like? Are you wanting to be inspired? What will inspire you to read a post? Click a link or a tab? Will you ever engage with the brand, or owner of the page you “like”? Do you remember the name of the product, service or brand?
The biggest question of all is, will you ever come back? Yes or No?
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