Social Media 101 | The Marketing Nut

15 Social Media Lies, Myths & Fairy Tales

May 10, 2012 By Pam 16 Comments

social media myths, lies and fairy tales

If you are an experienced social marketer you know the realities of social media. You know what it takes to achieve results. You know there is no quick fix or magic pill to results. You know that buying Facebook fans, Facebook likes, clicks, or Twitter followers is not going to help you meet business goals.

What about you new kids on the block? I work with many of you so I know how you feel and what is keeping you up at night. I know the questions you ask. I know the lies you are being told or the assumptions you are making that are far from truthful.

The purpose of this post is to highlight some of these myths, lies and false hopes that may be keeping you from results. This post is not meant for those who can write a book on each topic. It is targeted to the newbies to social media, the business leaders who may know how to rock traditional marketing and other mediums but are struggling with integrating social media into business.

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Social Media Buzz: The False Perception of Social Business Success

April 23, 2012 By Pam 14 Comments

social media buzz false perception success

It’s easy to get caught up in the social buzz. We love real-time engagement and the simple fact we can get a tweet, reply or retweet within seconds when we’re having a gloomy day or simply need an ego boost. Klout, Peer Index & Kred influence scores, tweets, retweets, likes, comments, shares, pins, Diggs, Google [...]

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15 Must Know Tips to Rock Your New Facebook Timeline Business Page

March 24, 2012 By Pam 67 Comments

Yup, Facebook did it to us again. This time they have added the new timeline to business pages. With it come both good and bad changes. As I wrote in this earlier post ” Quit Blaming Facebook and Fix Your Own Marketing Problems” it’s important you don’t waste too much time complaining. Instead use that same negative energy and turn it into a positive. Use it as a lesson for not putting all of your social eggs in one basket!

The best thing you can do is stop complaining and get to work. The new Facebook business page timeline is here to stay at least until they decide to make the next round of changes. Might as well get use to it and make the most of it!

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42 Things to do on Twitter besides Tweet Spam & Coupons

March 17, 2012 By Pam 75 Comments

One of the number one social media questions I hear from business leaders is “what should I tweet?”

It’s funny because most business owners start a business because they have a passion for something or at minimum have an interest in it enough they believe they can make some money providing such a service or product. However, when it comes to sending a 140 character tweet they struggle with it.

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Are You Ignoring the Social Inspiration People Metrics?

March 16, 2012 By Pam 24 Comments

It’s easy to get side tracked by all the geekdom in social. From looks (impressions) to likes, follows, retweets, influence scores, views, demographics, insights, conversions and the list goes on.

Underneath all of the bits, bytes, and likes we can’t forget why we like social media in the first place. Social networks connect human beings. They provide a way for us to better communicate, share information, learn, grow, and help others do the same.

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24 Tips to get the CEO & Corner Office to Say Yes to Social Media!

March 14, 2012 By Pam 25 Comments

So your company is great offline, your clients love you. Your partners love you. You have brand evangelists and a long list of customer testimonials.

However, you have just one problem. It is becoming increasingly difficult to engage, inspire and connect with your network of customers, partners, evangelists as you did in the old days. People seem more busy than usual. They are carrying around a smart phone, talking with one another in 140 character tweets.

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150 Over Used, Conflicting but Sometimes Still Useful Social Media Tips

February 27, 2012 By Pam 39 Comments

Tweet this way. No actually tweet that way. Don’t talk to much. Talk or you are not engaging. Treat me like a human being. Don’t ignore me. Share your best stuff. Invite me to your Facebook page. Don’t spam me. Don’t tell me what you ate for lunch.

My oh my… no wonder the newbies get confused. As I read more and more blog posts recently it is becoming apparent how many conflicting words of advice are being given by everyone blogging, tweeting, Facebooking, and Google plussing. We could spend days just sorting thru what the actual truth is and what will help our business.

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12 Tips to Rock Your Blog This Week!

February 26, 2012 By Pam 29 Comments

What is it about some blogs that you visit and you naturally have a tendancy to want to sit back in your easy chair, read and relax? It may make you feel inspired, relaxed, motivated, smart or even challenge your thinking. Then as soon as you are done reading it you feel empowered, ready to get out there and rock your blog and business?

What makes a good blog? How can you rock yours? Here are 12 easy tips to rock any blog in any industry starting now. You don’t need a developer to do most of these. With a little focus on your audience, your online brand presence and relevant content you can take your blog from zero to zoom speed in no time.

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15 Reasons Random Acts of Marketing & Social Media (RAMs) Don’t Work!

February 22, 2012 By Pam 37 Comments

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random LinkedIn group, social media campaign, planned “go viral” video” or who knows what.

The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success.

So, everyone in the conference room nods their heads, takes notes and smiles as if they are excited about the project. Under their breath they are thinking “how on earth am I going to get this #$@$%@ thing done!??

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58 Things Social Media Newbies Say & Maybe You Said too!?

February 17, 2012 By Pam 18 Comments

There comes a time in life when you must acknowledge social media, Facebook, Twitter, LinkedIn are all here to stay. Yes, the social network platforms may change. Facebook will eventually become the Myspace of yesterday. However, one thing is certain, social media, mobile phones, iPad evolution and technology in general is not going away.

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What Has Your Blog Done For Me Lately? 11 Tips to Provide More Value!

February 10, 2012 By Pam 22 Comments

Tweet this, retweet this, check out this blog post, click here, act now, subscribe for free updates, watch this, share this, like me, follow me, act now. Whoa! There sure isn’t a shortage of folks telling us what to do in the social world.

From bloggers, internet marketing experts, social media gurus, social rockstars, twitterati, to a-listers someone has something that is going to rock your world with a click, like, follow and tweet.

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Social Media Tools & Tech – 15 Tips to Not Lose Your Mind!

January 29, 2012 By Pam 151 Comments

With all this tech evolution it is important we not lose sight of why you are spending time on social in the first place!

As I wasted my night away in social slacker land with all my fellow slacker geeks I was amazed at how many people are simply losing their mind. I guess I am so close to all of it that I forget how many business leaders, entrepreneurs and consumers are still learning.

I saw everything from spammy Facebook, Pinterest & LinkedIn pages to a landing page that guaranteed me a first page Google ranking.

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The Only Way to Become a Social Business in 2012

January 9, 2012 By Pam 56 Comments

facebook timeline business page cover guidelines

What would you do if I told you that the only way to become a social business in 2012 is to not do social media? There is a big difference between “doing social media” and “becoming a social business”. There are plenty of self proclaimed social media gurus and experts ready to tell and sell [...]

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Social Business: It’s NOT About the Next BIG Thing!

December 17, 2011 By Pam 52 Comments

A new network, tool or feature launches on a social network and we all flock to it. Business leaders attend social media class after social media class searching for the social media “guru” who will once and for all be able to show them the magic answer to social media ROI. I don’t think I [...]

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Walgreens Case Study – Humanizing Social Business

December 7, 2011 By Pam 11 Comments

When was the last time a big national brand made you feel special via the social waves? Are we starting to lose the hope we once had in social media of humanizing brands? The hope of the brand coming out from behind the logo and showing they care and want to connect with real people? The possibility of them actually demonstrating their brand promise via social media versus just plaster the words on their Facebook page?

Are some brands falling prey to traditional mass marketing methods that are simply masked with a coat of new paint in red and marked with a K+ and called social media? Are some fooling themselves into thinking they are engaging by leveraging only automated tweets, retweets, and direct messages?

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Slow Down to Speed Up – 10 Tips for Social Business Success

November 8, 2011 By Pam 26 Comments

Many businesses feel like they are the last to get online. They decide they want to “do social” and all of a sudden it becomes an emergency.Often times the CEO or other executive attends a one off social media training event such as a class for LinkedIn or Facebook and next thing you know all corporate business priorities are put on hold. Within days there is now only one priority and that is “doing social.” Nobody really knows why other than that executive management said it’s the priority.

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Social Trust Factor: 10 Tips to Establish Credibility

November 5, 2011 By Pam 13 Comments

When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success. We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the social media engagement. However, after a few months goes by we realize nobody is buying from us. Nobody is opting in to our email lists. What has happened? Why don’t they want to further engage with our brand? Do they not trust us? Do they not think that we could bring them value?

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COO Wants Klout & Retweets by Lady Gaga – Days of Our Social Biz

November 2, 2011 By Pam 1 Comment

Social media is not a band-aid for a broken business. Focusing only on Twitter followers, Facebook likes and influence metrics is unlikely to help you meet your business goals.

Integrating social media within the DNA of your business is the only route to success. Does it take more time? Yes. Does it take more work? Yes. Is the end result better? Hopefully yes.

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CEO Wants Klout – Social Biz Story Where You Direct!

November 1, 2011 By Pam 12 Comments

We all know the story, the problems, the laughter, the tears, and even the drama of becoming a social business. Those that have attempted, are working toward or have succeeded know it’s about much more than a tweet or a Facebook page. We must get in the head of our communities, audience, partners, and more. We must learn how we can best connect the dots of technology and conversation. It’s both art and science. It’s both communication and function.

So we’re kicking off a fun experiment. This is the first in a series of an interactive social business video series where you get to be the director!

The interactive video series is titled “The Days of Our Social Biz!”

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46 Tips to Show up at the Right Field in the Social Business Game

October 26, 2011 By Pam 5 Comments

Wrong game, right field or right game, wrong field? Many businesses are showing up to the game but they’re on the wrong field. They also have the wrong attire and mindset. It’s not about a quick win or dunk in the basket with 500 likes and a Klout score of 70. It’s about building relationships, fostering a community, inspiring people to connect with your brand by helping them achieve their goals and objectives.

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