Relating to your audience in a human way is a requirement, not an option for business today.
Regardless if you are using social media or not, your audience is. They want to talk to you, learn from you, hear from you. They want you to relate to them in a personal, human way that brings them benefit.
Subscribe to this series for tips on how to humanize your brand. The series will include free webinars, videos, invitations to tweet chats and more.