How to Test Content Marketing and Digital Campaigns with Social Media

How to Test and Optimize Your Content Marketing Campaigns with Social Media

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past.

Gone are the days of waiting weeks and months to see how a multi-touch direct mail campaign performs to receive feedback on how well the program and message was received and acted upon by the target audience.

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible.

Social media is equivalent to one big fat focus group that never sleeps. There is not a time of day or night that you can't crawl up in your cozy chair with your laptop and learn what people think of you and your brand. It's there for the taking. Smart marketers know how to tap into the research and testing power of the social networks without becoming a spammer.

Would you like to…

  • know how your new message and brand platform resonates with your audience?
  • know what people think of your brand?
  • pre-test campaign themes before launch to best optimize for success?
  • know what people think of your latest campaign?
  • understand what visuals are going to drive action?
  • know what call to actions will drive the highest conversion using social media?
  • how to design your website or blog for highest traffic, engagement and conversion?
  • know what content will drive social conversation, conversion and ROI?
  • know what marketing mediums such as audio, video, live video or text your audience will best respond to?
  • test visual marketing campaigns before launch?
  • know the goals and objectives of your audience?
  • know the best times to publish on each of the social networks to better achieve your business objectives?

The answers to all of these questions and more are available for the taking by smart digital marketers who know how to tap into the power of social media marketing to learn, tweak, rinse, repeat and optimize!

Take a listen to the 187th episode of the Social Zoom Factor podcast for 8 ways you can leverage social media for test your own marketing with social media starting today!

In this 25 minute podcast you will learn: 

  • 8 ways to use social media to test your own marketing and social media programs
  • How to test headlines for blog posts within seconds
  • How to pre-test marketing programs and campaigns prior to launch
  • How to save time with marketing and program development by using social media
  • How to test content marketing programs
  • How to test visual marketing programs
  • How to conduct a/b tests using social media
  • How to leverage social media to select the best mediums for your audience
  • How to measure results of your own posts to Twitter, Facebook, Instagram, LinkedIn and more
  • How to understand the impact of different mediums and actions for posting content such as tagging, using urls, hashtags and more
  • How to test different marketing call to actions, offers, events, milestones

Supporting Resources:

Need help taking your brand to the next level? Social Profit Factor Training Academy and Marketing Nutz Can Help! 

Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter. 2019 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. Before you even think about posting that video on Facebook you must know who you are, what your audience needs from you and how your efforts are going to deliver value for your audience and your business.

You need a structured plan to be successful using social media. Social Profit Factor will help you develop your plan with goals, objectives and priorities within 30 days!

Sign up now to become a founding member.

Need help honing in your branding strategy, architecture, message platform, online presence,  or launching a new product or service? Want to leverage social media, digital marketing and branding to grow your business? Our agency, Marketing Nutz can help you build, launch and  optimize your digital and social brand presence to achieve your goals. Give us a shout and let's get to work!

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Take Action: Download the Ultimate 2019 Content Calendar Template

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2019-04-06T21:47:33+00:00

About the Author:

CEO / Founder Marketing Nutz, full service social media, digital marketing, experiential brand, conversion optimization agency. Ranked by Forbes as Top 10 Social Media Women and 10 Social Media Power Influencer. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups.