Do you have a competent social / digital team but need an expert touch to elevate your strategy? Need a Fractional CMO to represent you on the board or with big clients? Or simply need some marketing fire power to hit your growth goals? Pam Moore's Fractional CMO Consulting and CMO to GO service is your solution!
Aimed at well funded startups, medium to large organizations, this service offers the strategic prowess and experience of an outside Chief Marketing Officer, providing that critical ‘shot in the arm' to enhance your digital and social initiatives.
- Executive level Insight: Gain the strategic foresight and experience of a seasoned CMO to steer your brand's marketing efforts.
- Flexible Engagement: Assess top-tier marketing leadership tailored to your company's needs without the overhead of a full-time executive hire.
- Holistic Brand Development: From refining your brand story to orchestrating digital transformation and aligning sales and marketing teams, experience comprehensive growth under expert guidance.
Pam's Unique Approach:
Unlike a traditional agency, CMO to GO focuses on offering unbiased, expert advice tailored to your best interests. With extensive experience in agency operations, Pam understands the landscape and excels in collaborating with your existing teams and agencies. Her goal is to bridge gaps unify efforts, and drive towards a shared vision for unparalleled digital success.
- Digital Audit: A thorough assessment of your social and digital presence, examining assets, liabilities and current strategies.
- Strategic Alignment: Identify areas of need and align them with a focused, results driven approach.
- Digital Transformation Guidance: Assist in the selection of the right digital tools, including AI technologies, marketing automation while fostering a mindset conducive to digital transformation.
- Audience & Communication Strategy: Let's get real – if you don't know your audience, we're just shooting in the dark with your marketing. And hey, we're all about hitting the bullseye at Brand With Soul! Our Audience Marketing isn't just a service; it's your secret weapon to make every marketing dollar count. We dive deep, creating buyer personas that aren't just fictional characters, but real insights into what makes customers tik. This isn't just a step-leap it's the leap you need for marketing that connects, converts and creates conversations.
- Brand Storytelling Integration: Revitalize your brand's narrative with ‘Brand with Soul' storytelling. We help you redefine your brand values, mission and story to connect authentically with your audience. Whether it's a brand refresh or a new narrative direction, our storytelling shapes your brand's legacy!
- Sales & Marketing Synergy: Energizing and aligning your sales and marketing teams for growth. Together with our partners we bring an exciting blend of mindset training combined with strategic collaboration. We quickly unlock human potential by smashing limiting beliefs, setting clear actionable goals for measurable growth, aligning mindsets for team cohesion and infusing the process with the spirit of ‘Brand with Soul.' We chart a path towards tangible success with QUICK team wins, breaking down barriers and fostering an environment of no excuses, just results!
- Integration & Training: Assisting in software and system integration, content planning and upskilling your team to enhance their digital marketing competencies. This includes not only technical and hard skills but also soft skills such as mindset, digital physiology (how we show up personally and professionally online and in life) as well as team development and leadership.
- Brand Culture Development: Cultivating a strong brand culture that aligns internal values with external messaging. This involves strategic initiatives to ensure that your brand's ethos is reflected in every aspect of your business, creating a cohesive and authentic experience for both employees and customers.
Pam and her team are more than just consultants; we're partners in your digital journey. With structured engagement plans, SLAs, and flexibility, our CMO to GO service ensures you have strategic support exactly when you need it. We're just one call away, ready to add value to your team and your digital efforts.
Personalization & Discovery:
Each client is unique, and we believe in personalized solutions. Let's start with a discovery call to explore how CMO to GO can be the perfect strategic fit for your organization.
Fees: $2,000 – $20,000+ per month