10 Tips to Get the Twitter Conversation Started!

bigstock Cartoon Bird Twitter 51290161 300x300 10 Tips to Get the Twitter Conversation Started! You have read the blog posts, listened to the webinars and even bought the books. You’ve been watching the tweets go by for at least three to six months.   One consistent message you keep hearing is that social media is one big conversation. Twitter is all about the conversation, connecting with real people.  You wish you could have a conversation.  You wish even one person would talk to you on a regular basis.

Don’t worry, you’re not the only one. Many find it hard to accept that Twitter is not a broadcast medium.  It’s not about how clean your tweet stream looks. It doesn’t need to look like a piece of collateral or data sheet from the pre-Facebook era.

Your friends aren’t going to think less of you if every tweet doesn’t include a link. In reality you’ll probably have more new friends if they don’t!

Yes, what they say is true.  Twitter is truly about a conversation. An opportunity to connect with people from around the globe that you’d never be able to connect with otherwise.

Check out these 10 tips to get in the game of social conversation! Isn’t it time you engage in more than a link broadcast session?

10 Tips to Get the Twitter Conversation Started:

1. Have a purpose.
Know what you’re doing and why. Set goals and objectives. Develop and execute an integrated plan that supports your business goals and objectives. Although social media is often referred to as “one big conversation”, you can’t lose sight that you’re looking to get a return out of your investment.  The only difference is that the game has changed. It’s no longer a broadcast. Instead of investing in broadcast media alone, you now are investing in people.

iStock 000008779052XSmall1 300x225 10 Tips to Get the Twitter Conversation Started! 2. Know who you’re talking to. Who are your followers? Are they the right followers who are going to help you meet your business goals and objectives? Are they people who bring you joy and that you can genuinely connect with?  What makes them tick? What tone are they using to communicate online vs offline? What type of content are they consuming, sharing, commenting on? How frequently are they engaging? Get in the head of your followers and target markets. The more you can understand how you can help them the better results you will have. Leverage polls, surveys, Q&A on LinkedIn or on a blog post to learn more about your followers. You’ll be surprised how many answers you’ll get back by sending a tweet that asks a simple question. People love to answer simple questions in social media.

3. Know what they want to talk about. Getting followers is the easy part. Getting them to talk to you is a bit more of a challenge. The easiest way to get them to talk to you is if you talk about something they care about. What information are they seeking? What information are they sharing that you could leverage and start a conversation with?

4. Know what you want to talk about. Many people get carried away with the conversation and lose sight of why they are on Twitter in the first place.  It’s important that you stick to your plan and keep focused on your goals and objectives. The last thing you want to do is spend months on a fly by night tweet chat conversation with no purpose, plan or return on investment. Those of you who follow me know I despise Random Acts of Marketing (RAMs). Same goes for Random Acts of  Tweeting (RATs). Don’t do it. Be real in your conversations and building relationships. However, don’t go over board and lose your mind talking about Saturday night parties more than you talk about something of value that inspires people to talk to you about more than the best pub in town.

iStock 000015193953XSmall1 300x214 10 Tips to Get the Twitter Conversation Started! 5. Give them a reason to have a conversation. Although this may be the first month you start to have a real conversation on Twitter, millions have been doing it for years. You’re going to need to do something to grab attention, to connect. Give them a reason to talk to you. What can you offer them that is different than the billions of other tweets streaming by? What can you do to spark a conversation and help them realize you are human, that you are more than a robot sending off automated tweet links to your blog?

6. Inspire them to connect further by helping them achieve their goals. Remember it’s not about you. It’s not about your links. Not about your logos or even your fancy photo on your Twitter profile. It’s about them. It’s about connecting with your followers in a way that inspires them to further engage with you.  Inspire them to do more than follow you and never visit again. Inspire them to add you to a Twitter list, to do the double click onto your blog link that is in your Twitter profile. Be positive, be engaging. Be somebody that you would want to hang out with!

7. Share yourself. Don’t hide behind the logo or the avatar. Show the real you. Share a photo. Tell stories. Share a life experience that spans a few days, weeks or months. Share the journey into the social media ecosystem. You’d be surprised how many people can learn from you even if you’re only 30 days into it.

8. Earn the right to tweet the link. Engage on their turf. Double click their blog links. Actually read the blogs, comment on them. Prove that you are in the social game for the right reasons. The more that you give and help others the more people will be interested in seeing what you got too!

9. Organize your social house. Take the time for organization. Leverage the lists within Twitter. Keep your integrated marketing, business and social media plan in printed form in a binder at your tweet space. Create an editorial calendar that will help you organize content for various social networks you engage such as Twitter, Facebook, LinkedIn, YouTube and your blog.

10. Don’t beat the tweets with over think. Remember, it’s just a Tweet. Yes, it’s important you don’t tweet like a moron. However, the worst thing you can do is over think the tweets. As long as you are engaging in social media within a plan that supports your business goals and objectives, go with it. Trust the work you did on the plan and don’t over analyze every tweet. It doesn’t matter if you lose a few followers. Tweets happen and followers leave. It won’t ruin your business, your reputation or your life. Head up and have fun.

Your Turn

What are your thoughts? Are you a tweeter who has been sitting on the sidelines watching the fun go by? Is it time you engage and talk to people? If this is you, start today. Tweet me, tweet somebody. Say hi. If you don’t we might not ever know you’re there and maybe we could have been good friends. You might have even had somebody to talk to! icon wink 10 Tips to Get the Twitter Conversation Started!

 

About the Author

Pam Moore

*Forbes Top 10 Social Media Women, Forbes top 50 Social Media Power Influencer - CEO / founder of Marketing Nutz, full service social brand, digital marketing agency. Social media marketing speaker, author, strategist, consultant, coach, & trainer. I help businesses of all size integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups!

  • http://twitter.com/PegFitzpatrick Peggy Fitzpatrick

    Love this Pam: ” Inspire them to connect further by helping them achieve their goals. I am going to work on this for the next coming week.” You inspire me with every tweet & post. Thanks!

    • http://www.pammarketingnut.com/ PamMktgNut

      Yup, when we focus on goals of others, we by default win. Nothing better than seeing a client exude with success and confidence as they present their successes to a board of directors or corporate governance! Love it!

  • http://sustainablylush.ca Fergus Gibson

    I think this is a great introduction for new Twitter users. It can be daunting, but don’t give up folks. It takes a bit of work to find your voice, to engage with some influencers, and to start building a community around your Twitter presence. There’s wisdom in this article, so following it will help you get established.

    You could also consider joining a Twitter chat. It can be a great way to learn, to meet new people, or to share your expertise. Here’s a link to a blog post that helps to explain the concept and also provides a link to a massive directory of chats — hopefully you can find one of interest. When you feel comfortable, you can always start one of your own too!

    http://lush.li/iHB6nT

    I’d recommend TweetChat for following chats specifically. It’s a helpful web tool.

    http://lush.li/mgXPwk

    And I’m always happy to say hello, welcome new people to Twitter, and offer some advice. If you click on my name and bring up my Disqus profile, you’ll see one of my Twitter handles. Feel free to tweet me an introduction and let me know you found me here!

  • http://twitter.com/SondraHubbard Sondra Hubbard

    I’ve been sitting on the sidelines, but you’ve inspired me to get in on the conversations-thank you!

    • Jay Squires

      Very Impressive, Pam.  I saved this article in my Social Media Folder, Keeping good company with Kristen Lamb and John Locke.

  • http://fingercandymedia.com/ Jessica Northey

    This is great Pam! I always enjoy your writing. You have such great style and poise. I am thrilled to be in your tribe! It is such an honor to share the twitterverse with you! I can’t wait to meet in person one day! SOON I hope!!!! xoxox

    • http://www.pammarketingnut.com/ PamMktgNut

      jessicanorthey You know I love ya’ to the moon & back girl! Blessed our tweet & life paths crossed beyond words! Yes, we will meet IRL soon… LONG over due my friend!

  • http://twitter.com/WowShane Shane Carson

    Hi Pam!  Great read.  I’m looking forward to reading more. :-)

  • sharon.katz

    Pam–great points. We’re not currently tweeting, but the points you make can transfer well to other social media and tie in nicely to some “thoughtlings” that have been developing in my brain. This post was my gateway to your blog. I’m staying tuned in, for sure! Thanks!

  • http://www.web-self-service.com Wesley Wise

    Excellent article! When you create your Twitter account and get to be involved, it looks like an arena that doesn’t require much effort to the person. But if you look on its benefits to business, there are still factors to consider to make the endeavor successful.

  • Tana Curtis

    Great post.  I have been sitting on the sidelines more lately, this inspires me to get back into the game.  I think I overthink too much and have trouble figuring out what to say.  This helps a lot.

  • http://twitter.com/CedarBrown Cedar Brown

    Great post with excellent content!! Quite inspiring with some positive instructions, kudos!

  • http://www.thegovbizproject.com Michelle Shave

    This post was exactly what I needed. I’ve been on the twitter sidelines for a month now trying to figure out what to say. But, you just inspired me to get in the game! Thank you!  

    • http://www.pammarketingnut.com/ PamMktgNut

      Yes! Off the sidelines and into the game is the only way!

  • http://twitter.com/KelownaPhotos Angelique Duffield

    Thanks Pam – great tips.

    I appreciate the clean easy-to-read layout of your blog – some
    blogs are just too crammed with words and ads it makes me leave after
    the first paragraph, even if they have a great message.
    I’ve been on FB, LinkedIn and Twitter for a while, but recently taken a more active approach. I love your tip “Earn the right to tweet the link” – While I do actually read the links, I’m guilty of not commenting…so you’re my first comment!

  • http://myg3.net Karen Zander

    I love your posts for many reasons, but foremost is that they are so applicable to my needs.  I’m new to Twitter and have yet to figure it out. While it may be simple, it is also intimidating.  Thanks for the tips and the encouragement. This goes into my bookmarked file along with many others from your blog!

    • http://www.pammarketingnut.com/ PamMktgNut

      Thanks Karen! Glad they help.

  • Pingback: Figuring out your Blogging goals and target audience

  • Georgina Elmorshdy

    Thanks for this shake up Pam. someone reminded me yesterday its not enough to have followers – there needs to be engagement too otherwise tweeting can be a time waster. I think you have to have a play with tweeting and discover what works for you. I’ve found looking at people’s content and commenting on it helps. Time now though to create a proper strategy.

  • http://twitter.com/SilverLaneMedia Claire Bowen

    Another really good post – Thanks Pam – I agree with Angelique – ‘Earn the right to tweet the link’ is a great reminder – that just reading posts then passing them probably isn’t enough! Time to comment more…

  • http://twitter.com/SilverLaneMedia Claire Bowen

    Another insightful post – thanks Pam. Especially agree with Angelique’s comment about ‘Earning the right to tweet that link’ – Does make sense that just reading and passing on is not enough! I hold my hand up to that one and will be commenting on posts much more in future!
    Claire

  • http://twitter.com/BPuttroff Breeana Puttroff

    Thanks for the great article, Pam. You are definitely an example of the right way to do it. :)

  • http://twitter.com/_Anuesia anupama

    Another Good Post, Thank you for the tips, ,  it is everytime so simple to understand when you write it, ‘someone like me will automatically follow it while tweeting. I specially liked the 4th and the 5th point, there cannot be a conversation if you don’t want to have one! 

    • http://www.pammarketingnut.com/ PamMktgNut

      Amen!

  • VickieSic

    Love your writing style, Pam! i think people get very intimidatded by not only being able to know what to say but how to limit it to just 140 characters…even less if u hope for an RT! :). tahanks again, Pam.

    • http://www.pammarketingnut.com/ PamMktgNut

      @VickieSic Thanks Vickie! Glad you like it. Yes, 140 can be tough at first for some people. However, perfection is enemy of good. The quicker you learn that the easier it becomes :)

  • Pingback: 42 Things to do on Twitter besides Tweet Spam & Coupons! | The Marketing Nut

  • Pingback: How to Get More Facebook Likes, Twitter Followers & Social Friends | Marketing Nutz

  • Pingback: 40 Tips to Rock Cyber Monday & Everyday Online Sales | The Marketing Nut

  • Pingback: Twitter Hashtag 101: Twitter Hashtag, Hash Brown Same Thing, Right? | The Marketing Nut

  • Pingback: 75 Things I Learned on My Journey to 100,000 Twitter Followers | Marketing Nutz

  • http://twitter.com/JimRN JimRN

    Thanks for this article Pam. It’s just what I needed to hear to get more involved in the twitterverse, one person
    at a time.

  • Pingback: 100 Things to Tweet about on Twitter Besides Yourself! | The Marketing Nut

  • Pingback: 100 Things to Tweet About on Twitter Besides Yourself | Marketing Nutz

  • Pingback: Twitter Hashtag, Tweet Chat, & #GetRealChat Video Tutorial | The Marketing Nut

  • Pingback: How to Tweet Like a Boss: Twitter Persona Worksheet | The Marketing Nut

  • Pingback: 10 Tips to Get the Twitter Conversation Started...