People Don’t Buy Products — They Buy Identities
2025-09-04T22:40:35-04:00Discover why people don’t buy products — they buy identities. Explore craving, fear, certainty, trust, and AI in branding to build movements that last.
Discover why people don’t buy products — they buy identities. Explore craving, fear, certainty, trust, and AI in branding to build movements that last.
Is your brand invisible in AI-powered search results? Learn how to build brand authority, boost trust signals, and rank in Google’s AI Overviews, ChatGPT, and Perplexity.
Learn how Hybrid AI Marketers are revolutionizing brand strategy by merging technological prowess with human creativity. Discover the six core elements essential for building a future-ready brand that resonates.
Brand identity in the age of AI - Most brands are focused on AI, automation, and speed—but they’re missing the deeper shift happening now: identity. In this article, Pam Moore breaks down why knowing who you are—and who your customer is becoming—is the foundation of real growth in 2025 and beyond
In today's fast-paced AI digital landscape, it's important to keep your brand's presence fresh, strong and consistent. But how do you ensure your brand truly stands out and resonates with your audience? The secret sauce is cultivating a robust brand culture that touches every aspect of your social media and digital marketing strategy.
In today's fast-paced AI digital landscape, it's important to keep your brand's presence fresh, strong and consistent. But how do you ensure your brand truly stands out and resonates with your audience? The secret sauce is cultivating a robust brand culture that touches every aspect of your social media and digital marketing strategy.
Struggling with social media chaos? Join Pam Moore as she shares 50 actionable tips to tame the social media beast. Learn how to leverage AI, balance creativity with data, align and empower your team, and keep your brand fresh in 2024. Transform your social media strategy with practical insights and expert advice.
B2B Influencer Marketing Mastery: What is B2B influencer marketing? B2B influencer marketing is a strategy for partnering with influential leaders in the industry you want to reach with a goal to boost your brand's reach, authority, and credibility. The most common desired business outcome for influencer marketing is brand visibility, high ROI, friendlier (warmer) leads and more engagement.
Cultivating Innovation: 9 Tactics to Convince Your Team to Hug AI and Innovation. So, how do you cultivate a team that's eager to embrace AI and innovation with open arms? Today I am sharing 9 strategies you can start implementing immediately! Navigating the Digital Transformation Journey: 9 Strategies to Convince Your Team and Propel Them Forward
Discover the top 10 AI marketing strategies that drive innovation and success in today's digital landscape. Understand power of AI to revolutionize your marketing approach and elevate your brand to new heights.
Your Limitless Mindset and Role in the Digital Age: As the CEO of your mind, you have the authority to make executive decisions about thoughts and beliefs you invest in. This proactive approach not only delivers immediate returns of mental clarity and focus but also sets you up for success for long-term growth and technological evolution. It enables you to move from fearing technology changes to instead shifting to embracing digital transformation as part of your DNA. You then have another super power you can leverage immediately as a competitive weapon!
Do you REALLY Know Your Target Buyer? Are you busy navigating the bustling world of digital marketing and business development? Hustling to get the juiciest ROI from your efforts? Whether you're rocking the digital waves, dancing with influencers, farming or hunting for new leads, or building a business empire, two mega-questions are knockin' at your door. Ready to jam with 'em?
Oh the Places AI Can Go: A Marketing Journey with ...
Unleash Your B2B Sales Superpowers with Artificial Intelligence Ready to add some sizzle to your B2B sales results? Let's unleash your B2B sales superpowers with a little AI magic. Buckle up, my friends, we're about to take off! AI isn't just the wave of the future - it's making waves right NOW. Let's dive into the ocean of benefits AI brings to your sales party
How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation plan and adoption of artificial intelligence and marketing automation. Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.
Social Cat is an excellent option for small brands looking to collaborate with influencers on a budget. Its wide range of features, affordability and user-friendly interface make it a top-notch platform in the influencer marketing industry.
Your brand is more than just a logo – it's a living, breathing entity with a soul. Learn how to unleash your brand's soul and create a personality that emotionally connects.
Your best competitive weapon in a sea of digital change is a limitless digital mindset that smashes limiting beliefs. The only guarantee marketing and business leaders have today is change. Learning how to navigate digital transformation will make or break your business.
Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Creating even the most stunning, funny or high quality content is not going to drive measurable and profitable results if you don't have the right foundations in place.
Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs?
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