#GetRealChat Today 1pm et with @IBM’s @ELANAERA Exec. Dir Product Line Mgmt

Join us on #GetRealChat today with special guest Elana Anderson (@Elanaera)

Elana is the Executive Director, Product Line Management for IBM’s Enterprise Marketing Management Group.

Prior to her ribm smarter commerce #GetRealChat Today 1pm et with @IBMs @ELANAERA Exec. Dir Product Line Mgmtole at IBM, Elana was the Vice President of products at Unica Corp, acquired by IBM in 2010.

A preview of topics to be discussed on today’s #GetRealChat:

  • Why has technology become so vital to today’s marketer?
  • What is generation “C” (the connected customer)?
  • Why is generation C so important and what role is it playing?
  • What mindset shifts must take place to successfully engage generation C?
  • Is a system of engagement really important?
  • What are typical roadblocks to building a system of engagement and how can you overcome them?
  • The importance of an integrated marketing solution.
  • Why a unified vision is so important and the benefits offered.
  • Updates on IBM’s upcoming release of a new whitepaper about why leading marketers outperform.
  • How IBM is helping marketers create a system of engagement.
  • Highlights on the IBM Smarter Commerce Global Summit in Orlando next week.

I hope you can join us for this value packed conversation. It’s going to be a busy one and loaded with great information to help you and your business!

To join, simply use the hashtag #GetRealChat

Check out this video for more information if you are new to tweet chats.

About the Author

Pam Moore

*Forbes Top 10 Social Media Women, Forbes top 50 Social Media Power Influencer - CEO / founder of Marketing Nutz, full service social brand, digital marketing agency. Social media marketing speaker, author, strategist, consultant, coach, & trainer. I help businesses of all size integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups!