5 Seconds. That is how long you have to engage visitors on your website, ecommerce store, or blog before 30% of them leave and 40% of them never return, according to a study, “When Seconds Count” by Equation Research.
The foolish motto “build it and they will come” never worked and definitely shouldn't be part of your vocabulary moving forward.
Today there is no lack of options for where to buy, learn, share, trade or engage. Brands of all sizes are fighting it out in the Facebook, Twitter, Instagram, blog and website rings for our attention. They want us to listen, like, engage and buy from them.
For brands, it's a requirement, not an option to focus on every customer touchpoint both on and offline as consumers and business decision makers engage with their brand.
Every 5 second view, click, page load and image counts. Consumers do not see your brand as on or offline. They expect one seamless experience regardless of the platform, social network or method of communication. Creating unique, compelling user experiences will differentiate the winners from the losers.
Exceptional Digital Experiences
What makes an exceptional digital experience? It is going to vary by audience and user. The key is that you are continually evaluating and optimizing for maximum benefit to the end user and organization.
Although there is no single or perfect one size fits all model for designing an exceptional digital experience, IBM offers an approach that has been proven to help organizations differentiate via their digital experiences.
Join the Conversation!
We are pleased to announce a series of conversations on this topic in partnership with the IBM Social Business, Exceptional Digital Experience team.
To kickoff the conversation IBM is joining as a special guest on #GetRealChat 7/18/13 at 11 am et.
We'll then go even deeper for the launch of our brand new radio show, #GetRealChatRadio the week of July 29th!
IBM is also hosting a webcast this Wednesday, July 17th, and a Facebook chat July 26th!
Below you will find more information and details for how you can join the conversation. This is not a one stop chat or webcast for you to receive an exceptional digital experience kit in a box. Instead this is the start of a conversation for us all to explore, learn, optimize and grow together.
Reinventing Relationships, Exceptional Digital Experience – IBM Webcast
Date: Wednesday, July 17th
Time: 11:00 am et
Register: ibm.biz/BdxCzf
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#GetRealChat Twitter Chat with IBM Social Business and Mike Minardi, Base22 CEO
Date: Thursday, July 18th
Time: 11:00 am et
Join Conversation: getrealchat.com/xdx
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Facebook Chat – Hosted by IBM's Chris Crummy (#P4SP)
Date: Friday, July 26th
Time: 11:00 am et
Join Conversation: facebook.com/events/277574845715672
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#GetRealChatRadio – Launch Debut of New Show & Channel with IBM Social Business, Exception Digital Experiences Team
Date: Week of July 29th
Time: TBD
Join Conversation: getrealchat.com/xdx or getrealchatradio
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You can also follow & engage in the conversation real time via the following hashtags!
