Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life.
Unfortunately Twitter is also one of the most difficult platforms for many to understand and master. However, the results can be amazing for those who invest time to learn and understand how Twitter can fit in within their overall marketing and business strategies, tactics and plans.
This is the first of a series of episodes of the Social Zoom Factor podcast that I will be digging into the details of how business leaders in organizations of all sizes, from startups to large corporations can achieve a positive ROI and zoom both life and business utilizing Twitter for business. The goal is to help you put Twitter in a nutshell to help you learn, master and zoom results with Twitter as quickly s possible!
Episode Highlights
- How I got started using Twitter
- How I grew my following on Twitter to over 200,000 people
- 15 tips to zoom results using Twitter for business
- How to develop a Twitter strategy and plan
- Developing your own personal Twitter brand persona
- How to balance both art and science
- Importance of two-way relationships vs one-way
- How to learn what your audience thinks of you and your brand with Twitter lists
- Humanizing your brand using Twitter
- What you should NOT do on Twitter
Resources mentioned:
- Twitter Persona Worksheet
- Why Personal Branding is Required, Not Optional (podcast)
- Brand Humanization in a Nutshell (podcast)
- How to Develop a Social Business Strategy (podcast)
- How to Develop a Social Business Strategy (white paper)
- Audience Analysis Worksheet
- Content Inventory Worksheet
- Content Editorial Calendar
