Community isn’t something that happens once just to help build you up from zero to one hundred or five thousand followers. A real community is there for the long term. They are the people you can count on come thick or thin. They are the people who will build you up, tell you the truth even if it hurts and celebrate your successes because they helped you get there.
One of the number one social media questions I hear from business leaders is “what should I tweet?”
It’s funny because most business owners start a business because they have a passion for something or at minimum have an interest in it enough they believe they can make some money providing such a service or product. However, when it comes to sending a 140 character tweet they struggle with it.
It’s easy to get side tracked by all the geekdom in social. From looks (impressions) to likes, follows, retweets, influence scores, views, demographics, insights, conversions and the list goes on.
Underneath all of the bits, bytes, and likes we can’t forget why we like social media in the first place. Social networks connect human beings. They provide a way for us to better communicate, share information, learn, grow, and help others do the same.
Think back five, four, three, two and even one year ago. How different was your business? How different did you communicate with your clients, partners, service providers, and employees? A year ago were you still saying social media was just a fad? Five years ago were you one of the folks stating the internet was [...]
It is human nature to want to connect, feel needed, be acknowledged, be understood, appreciated for what we accomplish and contribute to our small circles and ecosystem as a whole. It’s no wonder that social networks such as Facebook and Twitter have taken off as a force to be reckoned with.
What are the successful social networks doing better than other networks? Why do people gravitate to one social network over the other? What makes them stick around?
Anybody who blogs can remember your first post, second post and the empowerment you experienced. The empowerment I felt after leaving behind a career of fifteen years in the corporate world to pursue my dreams as an entrepreneur and being free to write about what I wanted to write about was beyond words. I remember getting those little butterflies as I hit send and would wait to see if anyone read those early posts. I still remember the first nice man who commented on my blog.
A new network, tool or feature launches on a social network and we all flock to it. Business leaders attend social media class after social media class searching for the social media “guru” who will once and for all be able to show them the magic answer to social media ROI. I don’t think I [...]
When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success. We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the social media engagement. However, after a few months goes by we realize nobody is buying from us. Nobody is opting in to our email lists. What has happened? Why don’t they want to further engage with our brand? Do they not trust us? Do they not think that we could bring them value?
If you have been online Twitter or Facebook this week it would be hard to miss the chatter on Klout and their new algorithm. We are not social puppets. We must refuse to behave like puppets for any score. We are not defined as a human being by our Klout or any other score. What you do in the lives of others offline is what matters. Social media is simply a way for us to impact business and lives. It’s how we use it and what we use it for that will determine our influence. Our influence in reality is not measured by +Ks, topic lists or other.
Humans are creatures of habits. Often times our behaviors are predictable. Old habits are hard to break, good or bad. Why would we expect social media to be any different? Why should we expect that just because marketers can now connect with anyone across they world in a simple 140 character tweet that they will by default do it any different than the days of email spam, direct mail and traditional broadcast marketing advertising.
Dear new social network getting ready to launch,
This message is to the new social network who has made, is making or will make plans to take over Facebook and the rest of the social media world as we know it.
Every week there seems to be a new social network popping up. I am not saying new networks are bad. I love innovation. However, I will boldly state that their marketing and social network takeover strategies and messages are not working.
A new social networking platform, UNTHINK was unveiled yesterday. It is yet another platform where the founders are claiming to be the Facebook killer, the best thing since sliced bread and Myspace.
Sometimes you feel like a nut, sometimes you don’t is my mantra of life. I am who I am take it or leave it.
There is not one way to tweet, Facebook, Link or circle. The only way to do social media is the way that works for you. Here is a summary of what works for me and my tweets.
I have a story to share with you about what one may consider a social media “tool” called Triberr. To me it is much more. It challenged me from day one to put my action where my mouth is in regard to helping others.
Wow, is it me or is it starting to be more and more steps to follow someone.
We round em’ up in circles. We click the Facebook like, send and share buttons. We accept or invite them to LinkedIn. And if they’re lucky we may even opt-in to their email list via their blog or website.
Build it and they will come. Add some features & we can charge more. Build the social media tool & they’ll switch as long as we give it away for free.
The social ecosystem looks a lot different now than when Facebook joined the game. MySpace didn’t have the social footprint, the mindprints, heart prints or the handprints that Facebook does today.
People are not going to immediately migrate to the Google+ network just because they are ticked off at Facebook.
Are you struggling with social media engagement? Struggling with building your audience? You have thousands of Twitter followers, maybe even 50 or 100 people who have clicked “like” on your Facebook page.
However, even with this early success you’ve seen in social media, people just simply aren’t engaging with your brand? You are not feeling the social media love that others talk about.
As I put on my old but oh so comfy jammies tonight I thought of social media. People are creatures of habit. We like to learn, grow, lead and try new things. We also want safety. We like structure with both boundaries and flexibility. My favorite times of day are early morning and late night [...]
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