Entrepreneur | The Marketing Nut

15 Must Know Tips to Rock Your New Facebook Timeline Business Page

March 24, 2012 By Pam 67 Comments

Yup, Facebook did it to us again. This time they have added the new timeline to business pages. With it come both good and bad changes. As I wrote in this earlier post ” Quit Blaming Facebook and Fix Your Own Marketing Problems” it’s important you don’t waste too much time complaining. Instead use that same negative energy and turn it into a positive. Use it as a lesson for not putting all of your social eggs in one basket!

The best thing you can do is stop complaining and get to work. The new Facebook business page timeline is here to stay at least until they decide to make the next round of changes. Might as well get use to it and make the most of it!

67 Comments

CEO Social Mindset: 25 Tips for a Healthy Social Business Mindset

March 6, 2012 By Pam 1 Comment

Attitude and mindset are often the key to success in life. With the right mindset you can learn new things, take on mountains, lead teams to success and accomplish more than you ever dreamed possible.

Becoming a social business is no easy task. It’s going to take smart thinking, dedication, teamwork, integration, getting real with the skeletons in the closet, and a “can do” attitude. The social ecosystem is still evolving and accepting that change is the only real guarantee is a good first step. If you are seeking benefit from social media but are having a difficult time in finding such, you might want to spend a day deep in thought and looking in the mirror versus a day of analyzing Facebook insights and Google Analytics.

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Social Media Tools & Tech – 15 Tips to Not Lose Your Mind!

January 29, 2012 By Pam 151 Comments

With all this tech evolution it is important we not lose sight of why you are spending time on social in the first place!

As I wasted my night away in social slacker land with all my fellow slacker geeks I was amazed at how many people are simply losing their mind. I guess I am so close to all of it that I forget how many business leaders, entrepreneurs and consumers are still learning.

I saw everything from spammy Facebook, Pinterest & LinkedIn pages to a landing page that guaranteed me a first page Google ranking.

151 Comments

Social Business: It’s NOT About the Next BIG Thing!

December 17, 2011 By Pam 52 Comments

A new network, tool or feature launches on a social network and we all flock to it. Business leaders attend social media class after social media class searching for the social media “guru” who will once and for all be able to show them the magic answer to social media ROI. I don’t think I [...]

52 Comments

Social Trust Factor: 10 Tips to Establish Credibility

November 5, 2011 By Pam 13 Comments

When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success. We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the social media engagement. However, after a few months goes by we realize nobody is buying from us. Nobody is opting in to our email lists. What has happened? Why don’t they want to further engage with our brand? Do they not trust us? Do they not think that we could bring them value?

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COO Wants Klout & Retweets by Lady Gaga – Days of Our Social Biz

November 2, 2011 By Pam 1 Comment

Social media is not a band-aid for a broken business. Focusing only on Twitter followers, Facebook likes and influence metrics is unlikely to help you meet your business goals.

Integrating social media within the DNA of your business is the only route to success. Does it take more time? Yes. Does it take more work? Yes. Is the end result better? Hopefully yes.

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CEO Wants Klout – Social Biz Story Where You Direct!

November 1, 2011 By Pam 12 Comments

We all know the story, the problems, the laughter, the tears, and even the drama of becoming a social business. Those that have attempted, are working toward or have succeeded know it’s about much more than a tweet or a Facebook page. We must get in the head of our communities, audience, partners, and more. We must learn how we can best connect the dots of technology and conversation. It’s both art and science. It’s both communication and function.

So we’re kicking off a fun experiment. This is the first in a series of an interactive social business video series where you get to be the director!

The interactive video series is titled “The Days of Our Social Biz!”

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46 Tips to Show up at the Right Field in the Social Business Game

October 26, 2011 By Pam 5 Comments

Wrong game, right field or right game, wrong field? Many businesses are showing up to the game but they’re on the wrong field. They also have the wrong attire and mindset. It’s not about a quick win or dunk in the basket with 500 likes and a Klout score of 70. It’s about building relationships, fostering a community, inspiring people to connect with your brand by helping them achieve their goals and objectives.

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Entrepreneur Success: 15 Tips to Zoom Business and Life

October 22, 2011 By Pam 28 Comments

Approximately 80% of small businesses fail within the first year. How many of the people you know who have started a business have truly succeeded? How many of them put on a happy face yet are still at every networking meeting looking for business?

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Be Your Own Social Duck: 10 Tips To Differentiate with Results

October 4, 2011 By Pam 16 Comments

People are moving by the masses to social communities and platforms such as Facebook, LinkedIn, Google+ and Twitter. There is much pressure to have a page as cool as your competitors, clients, partners and colleagues. There are many experts who tell you how to talk, how to tweet, what to say, when to say it, [...]

16 Comments

41 Signs You Are NOT a Social Business

September 28, 2011 By Pam 38 Comments

We’ve all seen the begging pleas of the wanna be social business:

-like me on Facebook
-I need likes, come visit my page
-I’ll like you if you like me
-let’s take the conversation to Facebook
-Many of us have at one time done them. The smart ones eventually stop such behavior.

What these people are not getting is that I must have a reason to “like you.” WHY should I like you? There are a million other pages also asking for my time and for me to like them. And take what conversation to Facebook? I am not having a conversation with you to begin with? Give me a reason to want to talk with you, please.

38 Comments

Zoom Your Tweets in 7 Easy Steps!

September 23, 2011 By Pam 15 Comments

You have sent a few tweets but just don’t know what’s wrong. Something isn’t working. You don’t feel the confidence you wish you had. You know the tools enough to be dangerous. However, getting a retweet that leads to actual engagement or relationship building is a different story.

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Open Message to New Social Networks & UNTHINK Unveiling

September 17, 2011 By Pam 27 Comments

Dear new social network getting ready to launch,

This message is to the new social network who has made, is making or will make plans to take over Facebook and the rest of the social media world as we know it.

Every week there seems to be a new social network popping up. I am not saying new networks are bad. I love innovation. However, I will boldly state that their marketing and social network takeover strategies and messages are not working.

A new social networking platform, UNTHINK was unveiled yesterday. It is yet another platform where the founders are claiming to be the Facebook killer, the best thing since sliced bread and Myspace.

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50 Signs You’re Addicted to Social Media & Twitter

September 16, 2011 By Pam 51 Comments

It’s Saturday morning. You wake up out of the fog. You manage to open one eye and reach for the iPhone. You push the little round button so you can say good morning to your friends. Since the rest of the family is still asleep you think “hmmm… I’ll just go into my office and send a few tweets, see what’s circlin’ on Google+ and upload the photos from the seminar this week to Facebook.

Well, that was at 7:00 am. It’s now 11:00 and you are still in your jammies with messy hair. Your significant other has made breakfast. The kids are watching cartoons & fighting and the house is a mess. The big plans of mowing the lawn, cleaning the garage and hittin’ the gym all before noon are history. You would much prefer to stay in the safety and quiet of your little tweet heaven just for one more hour.

51 Comments

Are You Ready to Be a Social Business? 10 Tips for a Zoom Start!

September 15, 2011 By Pam 11 Comments

There seems to be a mad rush to get on the social band wagon. Even though you and your business have been without Facebook, Twitter, a blog, LinkedIn or Google+ for your entire life and business history all of a sudden someone in your organization who has authority has decided you need to “get on social media,” by next Friday.

Whoooaaa horsey, slow down!

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How I Tweet in a Nutshell (55 behaviors from a twitter nut!)

September 3, 2011 By Pam 20 Comments

Sometimes you feel like a nut, sometimes you don’t is my mantra of life. I am who I am take it or leave it.

There is not one way to tweet, Facebook, Link or circle. The only way to do social media is the way that works for you. Here is a summary of what works for me and my tweets.

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Social Media 101 for Smartie Pants (yes that includes you)

September 1, 2011 By Pam 14 Comments

I believe we are over complicating the world of social media. We get caught up in tweets, posts, follows, influence scores, analytics and the list goes on.

It doesn’t have to be so hard. Does the newbie really need to watch us debate for weeks about if Facebook or Google+ is going to win when they are simply coming to us for help in getting online in the first place?

14 Comments

125 Ways to Integrate Social Media to Zoom Your Business

August 30, 2011 By Pam 10 Comments

Random acts of marketing (RAMs) will melt the positive in your business checking account, return on investment and brand equity like an ice cube on a hot day on hot cement. RAMS are a leading cause for failure in business, marketing and of course social media.

Integration may seem like a lot of work up front. When I talk about integration with clients I often get that raised eyebrow look and know they want to say “what is she talking about, we don’t have time to think further than tomorrow… we’ll never get integrated… she just wants to complicate the project so she can charge us more!” This couldn’t be further from the truth!

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10 Tips to Stay Sanely Influenced in a Klout Crazed World!

August 26, 2011 By Pam 23 Comments

Influence is in the eye & heart of the beholder.
Can influence truly be 100% measured via any tool? My belief and answer to this question is no. Some of the peeps who influence me the most are the ones who make me think.

Yes we can measure what action is taken on the web that may or may not be a result of being influenced by an individual. We can measure if someone inspired us to click, like, opt-in. However, we can’t measure if we truly read, understand, relate or think.

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The Social Blog: 17 Tips to Zoom Engagement & Results!

August 21, 2011 By Pam 9 Comments

So you have spent a ton of time learning the tools, setting up your blog, studying the art of social media engagement, building your business plan and the list goes on and on. Some things are working yet some aren’t. You may have weeks where you see the results. You think your audience likes your [...]

9 Comments