Can you name three reasons why someone should like your Facebook business page? You are not required to answer it now. I want you to think about it, and come back and answer it within the next week. If you can not clearly articulate three reasons someone should like your page, then I can guarantee the chances of you seeing any real business benefit from Facebook short or long term is minimal.
Tonight I had great plans for a productive Sunday evening. We spent the first part of the evening at Crossing Church for a rockin’ worship and message, sweet treat at Baskin Robins and then headed home and put kids to bed. It was just me, the laptop and hubby with the remote.
As I settled in for a few minutes on #BlogChat, the big plans of a productive night on social media inclusive of a new blog post slipped away into never never, never tweet land.
It’s easy to get side tracked by all the geekdom in social. From looks (impressions) to likes, follows, retweets, influence scores, views, demographics, insights, conversions and the list goes on.
Underneath all of the bits, bytes, and likes we can’t forget why we like social media in the first place. Social networks connect human beings. They provide a way for us to better communicate, share information, learn, grow, and help others do the same.
It is not news that Facebook just launched a big round of changes, yet again. One change is getting a lot of attention, which is the death of the Facebook default landing tab.
I have heard tons of complaints on the removal of the tab. I’ve heard online marketers say the death of the Facebook tab is the death of their online marketing strategy? What? Seriously folks?
What is it about some blogs that you visit and you naturally have a tendancy to want to sit back in your easy chair, read and relax? It may make you feel inspired, relaxed, motivated, smart or even challenge your thinking. Then as soon as you are done reading it you feel empowered, ready to get out there and rock your blog and business?
What makes a good blog? How can you rock yours? Here are 12 easy tips to rock any blog in any industry starting now. You don’t need a developer to do most of these. With a little focus on your audience, your online brand presence and relevant content you can take your blog from zero to zoom speed in no time.
You know the old saying “be a friend, to get a friend.” Social media creates amazing opportunities to connect with real people. It doesn’t have to be a fake world as some assume. I have personally met people on the social streams who I am now tightly partnered with based on life changing relationships.
It is true that social media is about the people. It is something that I have preached since the minute I hopped on Twitter. However, you can’t just say it’s about the people and do nothing about it. Many people think if they just sit all day on Twitter and Facebook and talk to the “people” about “whatever” that it will bring result.
For real results both personally and professionally, you need some skin in the game. This includes having a plan, objectives, understanding your audience etc.
Tweet this, retweet this, check out this blog post, click here, act now, subscribe for free updates, watch this, share this, like me, follow me, act now. Whoa! There sure isn’t a shortage of folks telling us what to do in the social world.
From bloggers, internet marketing experts, social media gurus, social rockstars, twitterati, to a-listers someone has something that is going to rock your world with a click, like, follow and tweet.
With all this tech evolution it is important we not lose sight of why you are spending time on social in the first place!
As I wasted my night away in social slacker land with all my fellow slacker geeks I was amazed at how many people are simply losing their mind. I guess I am so close to all of it that I forget how many business leaders, entrepreneurs and consumers are still learning.
I saw everything from spammy Facebook, Pinterest & LinkedIn pages to a landing page that guaranteed me a first page Google ranking.
It is human nature to want to connect, feel needed, be acknowledged, be understood, appreciated for what we accomplish and contribute to our small circles and ecosystem as a whole. It’s no wonder that social networks such as Facebook and Twitter have taken off as a force to be reckoned with.
What are the successful social networks doing better than other networks? Why do people gravitate to one social network over the other? What makes them stick around?
We all know the story, the problems, the laughter, the tears, and even the drama of becoming a social business. Those that have attempted, are working toward or have succeeded know it’s about much more than a tweet or a Facebook page. We must get in the head of our communities, audience, partners, and more. We must learn how we can best connect the dots of technology and conversation. It’s both art and science. It’s both communication and function.
So we’re kicking off a fun experiment. This is the first in a series of an interactive social business video series where you get to be the director!
The interactive video series is titled “The Days of Our Social Biz!”
Approximately 80% of small businesses fail within the first year. How many of the people you know who have started a business have truly succeeded? How many of them put on a happy face yet are still at every networking meeting looking for business?
Blogs & Websites: 4 Goals + 10 Tips To Inspire, Connect & Achieve Results
Sometimes you feel like a nut, sometimes you don’t is my mantra of life. I am who I am take it or leave it.
There is not one way to tweet, Facebook, Link or circle. The only way to do social media is the way that works for you. Here is a summary of what works for me and my tweets.
Random acts of marketing (RAMs) will melt the positive in your business checking account, return on investment and brand equity like an ice cube on a hot day on hot cement. RAMS are a leading cause for failure in business, marketing and of course social media.
Integration may seem like a lot of work up front. When I talk about integration with clients I often get that raised eyebrow look and know they want to say “what is she talking about, we don’t have time to think further than tomorrow… we’ll never get integrated… she just wants to complicate the project so she can charge us more!” This couldn’t be further from the truth!
Influence is in the eye & heart of the beholder.
Can influence truly be 100% measured via any tool? My belief and answer to this question is no. Some of the peeps who influence me the most are the ones who make me think.
Yes we can measure what action is taken on the web that may or may not be a result of being influenced by an individual. We can measure if someone inspired us to click, like, opt-in. However, we can’t measure if we truly read, understand, relate or think.
A word that has been on my mind the past few weeks is relevancy. It is a word we all talk about yet many don’t understand.
I have also received several comments asking me “relevant to who?” on posts that include discussions of relevancy.
Why are they asking me “who” their brand should be relevant to? I think often times people get to the bottom of a blog post and become frustrated they weren’t provided all of the answers to complete their business and integrated social marketing plan.
It’s easy to get lost in never never circle, like, follow and link land. I recently wrote a post on this topic “I Google+ circled, followed, liked, linked, bookmarked you, now what?” I have a suggestion for the “what”! Get focused on your business and your audience my friends!
It’s important we don’t forget the reasons we are doing social media. How about the reasons you are in business? Remember those goals and objectives you set a short seven months ago for 2011? Well, guess what… you only have 5 more months to execute and achieve them.
In the first post on this series I provided 10 reasons why social media is about he people. I talked about how important relationships are to success.
For the second post in this series I am going to focus on the planning and prioritization stages of social media.
ROFL, LOL, 
, 
, IRL, <3, Woot!, :0)
If you have spent anytime on Facebook, Twitter or texting you are guaranteed to have seen these characters. Chances are they usually make you smile, maybe even laugh (LOL).
It is important that we don’t let the online LOL’s replace the offline belly chuckles. Or let the smiles replace the smile on our kids face when we do something special with them.
So you tweet into a Tweet chat, a Facebook LinkedIn group or page, Quora stream, Empire Avenue community or blog comment discussion with good intentions. So what is it? Why do you have difficulties “gelling” with these online groups? Your offline relationships are “just fine.” You simply wish people would spend more time “offline” living “real life.”
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