How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them. However, unfortunately many business leaders find they don’t get used. The share buttons sit on their site with the lonely zero or default +1. Chances are your pocket book or wallet might be feeling a little lonely too.
Tonight I had great plans for a productive Sunday evening. We spent the first part of the evening at Crossing Church for a rockin’ worship and message, sweet treat at Baskin Robins and then headed home and put kids to bed. It was just me, the laptop and hubby with the remote.
As I settled in for a few minutes on #BlogChat, the big plans of a productive night on social media inclusive of a new blog post slipped away into never never, never tweet land.
One of the number one social media questions I hear from business leaders is “what should I tweet?”
It’s funny because most business owners start a business because they have a passion for something or at minimum have an interest in it enough they believe they can make some money providing such a service or product. However, when it comes to sending a 140 character tweet they struggle with it.
It is not news that Facebook just launched a big round of changes, yet again. One change is getting a lot of attention, which is the death of the Facebook default landing tab.
I have heard tons of complaints on the removal of the tab. I’ve heard online marketers say the death of the Facebook tab is the death of their online marketing strategy? What? Seriously folks?
Attitude and mindset are often the key to success in life. With the right mindset you can learn new things, take on mountains, lead teams to success and accomplish more than you ever dreamed possible.
Becoming a social business is no easy task. It’s going to take smart thinking, dedication, teamwork, integration, getting real with the skeletons in the closet, and a “can do” attitude. The social ecosystem is still evolving and accepting that change is the only real guarantee is a good first step. If you are seeking benefit from social media but are having a difficult time in finding such, you might want to spend a day deep in thought and looking in the mirror versus a day of analyzing Facebook insights and Google Analytics.
Tweet this way. No actually tweet that way. Don’t talk to much. Talk or you are not engaging. Treat me like a human being. Don’t ignore me. Share your best stuff. Invite me to your Facebook page. Don’t spam me. Don’t tell me what you ate for lunch.
My oh my… no wonder the newbies get confused. As I read more and more blog posts recently it is becoming apparent how many conflicting words of advice are being given by everyone blogging, tweeting, Facebooking, and Google plussing. We could spend days just sorting thru what the actual truth is and what will help our business.
There are some things in life and business that don’t need a long introduction or fancy brand story before cutting to the chase. This blog post is one of them. This week I received an email from a self proclaimed “social media expert.” I’ve been subscribed to her email list for quite some time. To [...]
With all this tech evolution it is important we not lose sight of why you are spending time on social in the first place!
As I wasted my night away in social slacker land with all my fellow slacker geeks I was amazed at how many people are simply losing their mind. I guess I am so close to all of it that I forget how many business leaders, entrepreneurs and consumers are still learning.
I saw everything from spammy Facebook, Pinterest & LinkedIn pages to a landing page that guaranteed me a first page Google ranking.
A new network, tool or feature launches on a social network and we all flock to it. Business leaders attend social media class after social media class searching for the social media “guru” who will once and for all be able to show them the magic answer to social media ROI. I don’t think I [...]
When was the last time a big national brand made you feel special via the social waves? Are we starting to lose the hope we once had in social media of humanizing brands? The hope of the brand coming out from behind the logo and showing they care and want to connect with real people? The possibility of them actually demonstrating their brand promise via social media versus just plaster the words on their Facebook page?
Are some brands falling prey to traditional mass marketing methods that are simply masked with a coat of new paint in red and marked with a K+ and called social media? Are some fooling themselves into thinking they are engaging by leveraging only automated tweets, retweets, and direct messages?
When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success. We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the social media engagement. However, after a few months goes by we realize nobody is buying from us. Nobody is opting in to our email lists. What has happened? Why don’t they want to further engage with our brand? Do they not trust us? Do they not think that we could bring them value?
Dear new social network getting ready to launch,
This message is to the new social network who has made, is making or will make plans to take over Facebook and the rest of the social media world as we know it.
Every week there seems to be a new social network popping up. I am not saying new networks are bad. I love innovation. However, I will boldly state that their marketing and social network takeover strategies and messages are not working.
A new social networking platform, UNTHINK was unveiled yesterday. It is yet another platform where the founders are claiming to be the Facebook killer, the best thing since sliced bread and Myspace.
There seems to be a mad rush to get on the social band wagon. Even though you and your business have been without Facebook, Twitter, a blog, LinkedIn or Google+ for your entire life and business history all of a sudden someone in your organization who has authority has decided you need to “get on social media,” by next Friday.
Whoooaaa horsey, slow down!
There is definitely no shortage of social data, metrics, measurement strategies, analytics, influence scores, listening platforms, reputation management approaches and experts ready to take your credit card to help you figure it all out.
I have received several tweets and messages recently asking me for tips to help people raise their Klout score.
If you are focused on trying to raise your Klout or other influence score I have only one answer for you… you are measuring the wrong metric!
A word that has been on my mind the past few weeks is relevancy. It is a word we all talk about yet many don’t understand.
I have also received several comments asking me “relevant to who?” on posts that include discussions of relevancy.
Why are they asking me “who” their brand should be relevant to? I think often times people get to the bottom of a blog post and become frustrated they weren’t provided all of the answers to complete their business and integrated social marketing plan.
Don’t jump on Google+ yet as it’s not going to replace Facebook. Actually, you better get on Google+ today or you are going to be left behind.
You must have a Twitter account but only if you are under five foot three inches and wear purple shoes on Friday. If you are wearing your purple shoes and you are not too tired then make sure you setup your new Facebook page on Friday but don’t launch it until Saturday at noon. Don’t tweet before 10 am if you are with your kids and not over the lunch hour unless you are eating spaghetti.
Would you follow these directions? Well I certainly hope not!
We have all seen them. The twitter clueless. The tweeps who refuse to accept Twitter or social media for what it is and what it is not. I am not talking about the newbies who are still learning. I am referencing the folks who have been to the classes, read the blogs yet still refuse to accept Twitter is not a copycat of their hard copy corporate brochure from 1987 broke into fifty 140 character segments.
If you are wondering what Twitter is and is not, here are the top 26 things that Twitter is not.
Wow, is it me or is it starting to be more and more steps to follow someone.
We round em’ up in circles. We click the Facebook like, send and share buttons. We accept or invite them to LinkedIn. And if they’re lucky we may even opt-in to their email list via their blog or website.
In the first post on this series I provided 10 reasons why social media is about he people. I talked about how important relationships are to success.
For the second post in this series I am going to focus on the planning and prioritization stages of social media.
For those of us who love the study of human behavior, social media provides a 24/7 real time research lab. Millions of people spend hours a day on social networks. As individuals, business leaders, students, CEOs, research analysts, marketers, and recruiters we all have different objectives both personally and professionally.
Social media offers the opportunity to join groups of people, to create communities where people come together. We come together for a cause, to solve a problem. We join tweet hands to share content and knowledge, to increase the depth and reach of voice or simply connect with human beings.
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