Social Business | The Marketing Nut

15 Social Media Lies, Myths & Fairy Tales

May 10, 2012 By Pam 16 Comments

social media myths, lies and fairy tales

If you are an experienced social marketer you know the realities of social media. You know what it takes to achieve results. You know there is no quick fix or magic pill to results. You know that buying Facebook fans, Facebook likes, clicks, or Twitter followers is not going to help you meet business goals.

What about you new kids on the block? I work with many of you so I know how you feel and what is keeping you up at night. I know the questions you ask. I know the lies you are being told or the assumptions you are making that are far from truthful.

The purpose of this post is to highlight some of these myths, lies and false hopes that may be keeping you from results. This post is not meant for those who can write a book on each topic. It is targeted to the newbies to social media, the business leaders who may know how to rock traditional marketing and other mediums but are struggling with integrating social media into business.

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Can You Name 3 Reasons I Should Give a Rip About Your Facebook Business Page?

March 28, 2012 By Pam 42 Comments

Can you name three reasons why someone should like your Facebook business page? You are not required to answer it now. I want you to think about it, and come back and answer it within the next week. If you can not clearly articulate three reasons someone should like your page, then I can guarantee the chances of you seeing any real business benefit from Facebook short or long term is minimal.

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Are You Ignoring the Social Inspiration People Metrics?

March 16, 2012 By Pam 24 Comments

It’s easy to get side tracked by all the geekdom in social. From looks (impressions) to likes, follows, retweets, influence scores, views, demographics, insights, conversions and the list goes on.

Underneath all of the bits, bytes, and likes we can’t forget why we like social media in the first place. Social networks connect human beings. They provide a way for us to better communicate, share information, learn, grow, and help others do the same.

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24 Tips to get the CEO & Corner Office to Say Yes to Social Media!

March 14, 2012 By Pam 25 Comments

So your company is great offline, your clients love you. Your partners love you. You have brand evangelists and a long list of customer testimonials.

However, you have just one problem. It is becoming increasingly difficult to engage, inspire and connect with your network of customers, partners, evangelists as you did in the old days. People seem more busy than usual. They are carrying around a smart phone, talking with one another in 140 character tweets.

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CEO Social Mindset: 25 Tips for a Healthy Social Business Mindset

March 6, 2012 By Pam 1 Comment

Attitude and mindset are often the key to success in life. With the right mindset you can learn new things, take on mountains, lead teams to success and accomplish more than you ever dreamed possible.

Becoming a social business is no easy task. It’s going to take smart thinking, dedication, teamwork, integration, getting real with the skeletons in the closet, and a “can do” attitude. The social ecosystem is still evolving and accepting that change is the only real guarantee is a good first step. If you are seeking benefit from social media but are having a difficult time in finding such, you might want to spend a day deep in thought and looking in the mirror versus a day of analyzing Facebook insights and Google Analytics.

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The Only Guarantee in Social Business is Change

February 24, 2012 By Pam 12 Comments

Think back five, four, three, two and even one year ago. How different was your business? How different did you communicate with your clients, partners, service providers, and employees? A year ago were you still saying social media was just a fad? Five years ago were you one of the folks stating the internet was [...]

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Social Media Consultant Gone Bad… Real Bad!

February 11, 2012 By Pam 101 Comments

There are some things in life and business that don’t need a long introduction or fancy brand story before cutting to the chase. This blog post is one of them. This week I received an email from a self proclaimed “social media expert.” I’ve been subscribed to her email list for quite some time. To [...]

101 Comments

The Definition of Social Business?

January 14, 2012 By Pam 23 Comments

As we spend time with businesses large and small, there is one common theme. They all know they want the the social spaghetti. The advanced businesses know they need to use a fork versus the spoon. However, when it comes to the art of what to do when and how much they struggle.

What is a social business really? Can we point to even one business, any business and state “yes, that organization is the perfect example of a social business!”?

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The Only Way to Become a Social Business in 2012

January 9, 2012 By Pam 56 Comments

facebook timeline business page cover guidelines

What would you do if I told you that the only way to become a social business in 2012 is to not do social media? There is a big difference between “doing social media” and “becoming a social business”. There are plenty of self proclaimed social media gurus and experts ready to tell and sell [...]

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Social Business: It’s NOT About the Next BIG Thing!

December 17, 2011 By Pam 52 Comments

A new network, tool or feature launches on a social network and we all flock to it. Business leaders attend social media class after social media class searching for the social media “guru” who will once and for all be able to show them the magic answer to social media ROI. I don’t think I [...]

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Walgreens Case Study – Humanizing Social Business

December 7, 2011 By Pam 11 Comments

When was the last time a big national brand made you feel special via the social waves? Are we starting to lose the hope we once had in social media of humanizing brands? The hope of the brand coming out from behind the logo and showing they care and want to connect with real people? The possibility of them actually demonstrating their brand promise via social media versus just plaster the words on their Facebook page?

Are some brands falling prey to traditional mass marketing methods that are simply masked with a coat of new paint in red and marked with a K+ and called social media? Are some fooling themselves into thinking they are engaging by leveraging only automated tweets, retweets, and direct messages?

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Slow Down to Speed Up – 10 Tips for Social Business Success

November 8, 2011 By Pam 26 Comments

Many businesses feel like they are the last to get online. They decide they want to “do social” and all of a sudden it becomes an emergency.Often times the CEO or other executive attends a one off social media training event such as a class for LinkedIn or Facebook and next thing you know all corporate business priorities are put on hold. Within days there is now only one priority and that is “doing social.” Nobody really knows why other than that executive management said it’s the priority.

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Social Trust Factor: 10 Tips to Establish Credibility

November 5, 2011 By Pam 13 Comments

When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success. We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the social media engagement. However, after a few months goes by we realize nobody is buying from us. Nobody is opting in to our email lists. What has happened? Why don’t they want to further engage with our brand? Do they not trust us? Do they not think that we could bring them value?

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COO Wants Klout & Retweets by Lady Gaga – Days of Our Social Biz

November 2, 2011 By Pam 1 Comment

Social media is not a band-aid for a broken business. Focusing only on Twitter followers, Facebook likes and influence metrics is unlikely to help you meet your business goals.

Integrating social media within the DNA of your business is the only route to success. Does it take more time? Yes. Does it take more work? Yes. Is the end result better? Hopefully yes.

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CEO Wants Klout – Social Biz Story Where You Direct!

November 1, 2011 By Pam 12 Comments

We all know the story, the problems, the laughter, the tears, and even the drama of becoming a social business. Those that have attempted, are working toward or have succeeded know it’s about much more than a tweet or a Facebook page. We must get in the head of our communities, audience, partners, and more. We must learn how we can best connect the dots of technology and conversation. It’s both art and science. It’s both communication and function.

So we’re kicking off a fun experiment. This is the first in a series of an interactive social business video series where you get to be the director!

The interactive video series is titled “The Days of Our Social Biz!”

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Stop the Social Puppetry for Klout and Other Influence Metrics!

October 30, 2011 By Pam 90 Comments

If you have been online Twitter or Facebook this week it would be hard to miss the chatter on Klout and their new algorithm. We are not social puppets. We must refuse to behave like puppets for any score. We are not defined as a human being by our Klout or any other score. What you do in the lives of others offline is what matters. Social media is simply a way for us to impact business and lives. It’s how we use it and what we use it for that will determine our influence. Our influence in reality is not measured by +Ks, topic lists or other.

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46 Tips to Show up at the Right Field in the Social Business Game

October 26, 2011 By Pam 5 Comments

Wrong game, right field or right game, wrong field? Many businesses are showing up to the game but they’re on the wrong field. They also have the wrong attire and mindset. It’s not about a quick win or dunk in the basket with 500 likes and a Klout score of 70. It’s about building relationships, fostering a community, inspiring people to connect with your brand by helping them achieve their goals and objectives.

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People Don’t Buy Things, They Join Things

October 12, 2011 By Pam 35 Comments

Humans are creatures of habits. Often times our behaviors are predictable. Old habits are hard to break, good or bad. Why would we expect social media to be any different? Why should we expect that just because marketers can now connect with anyone across they world in a simple 140 character tweet that they will by default do it any different than the days of email spam, direct mail and traditional broadcast marketing advertising.

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Be Your Own Social Duck: 10 Tips To Differentiate with Results

October 4, 2011 By Pam 16 Comments

People are moving by the masses to social communities and platforms such as Facebook, LinkedIn, Google+ and Twitter. There is much pressure to have a page as cool as your competitors, clients, partners and colleagues. There are many experts who tell you how to talk, how to tweet, what to say, when to say it, [...]

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Are You Ready to Be a Social Business? 10 Tips for a Zoom Start!

September 15, 2011 By Pam 11 Comments

There seems to be a mad rush to get on the social band wagon. Even though you and your business have been without Facebook, Twitter, a blog, LinkedIn or Google+ for your entire life and business history all of a sudden someone in your organization who has authority has decided you need to “get on social media,” by next Friday.

Whoooaaa horsey, slow down!

11 Comments