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15 Social Media Lies, Myths & Fairy Tales

May 10, 2012 By Pam 16 Comments

social media myths, lies and fairy tales

If you are an experienced social marketer you know the realities of social media. You know what it takes to achieve results. You know there is no quick fix or magic pill to results. You know that buying Facebook fans, Facebook likes, clicks, or Twitter followers is not going to help you meet business goals.

What about you new kids on the block? I work with many of you so I know how you feel and what is keeping you up at night. I know the questions you ask. I know the lies you are being told or the assumptions you are making that are far from truthful.

The purpose of this post is to highlight some of these myths, lies and false hopes that may be keeping you from results. This post is not meant for those who can write a book on each topic. It is targeted to the newbies to social media, the business leaders who may know how to rock traditional marketing and other mediums but are struggling with integrating social media into business.

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Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1?

April 5, 2012 By Pam 23 Comments

How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them. However, unfortunately many business leaders find they don’t get used. The share buttons sit on their site with the lonely zero or default +1. Chances are your pocket book or wallet might be feeling a little lonely too.

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21 Tips to Balance Social Media Addiction, Tweets, Life and Real Work!

March 26, 2012 By Pam 57 Comments

Tonight I had great plans for a productive Sunday evening. We spent the first part of the evening at Crossing Church for a rockin’ worship and message, sweet treat at Baskin Robins and then headed home and put kids to bed. It was just me, the laptop and hubby with the remote.

As I settled in for a few minutes on #BlogChat, the big plans of a productive night on social media inclusive of a new blog post slipped away into never never, never tweet land.

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42 Things to do on Twitter besides Tweet Spam & Coupons

March 17, 2012 By Pam 75 Comments

One of the number one social media questions I hear from business leaders is “what should I tweet?”

It’s funny because most business owners start a business because they have a passion for something or at minimum have an interest in it enough they believe they can make some money providing such a service or product. However, when it comes to sending a 140 character tweet they struggle with it.

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150 Over Used, Conflicting but Sometimes Still Useful Social Media Tips

February 27, 2012 By Pam 39 Comments

Tweet this way. No actually tweet that way. Don’t talk to much. Talk or you are not engaging. Treat me like a human being. Don’t ignore me. Share your best stuff. Invite me to your Facebook page. Don’t spam me. Don’t tell me what you ate for lunch.

My oh my… no wonder the newbies get confused. As I read more and more blog posts recently it is becoming apparent how many conflicting words of advice are being given by everyone blogging, tweeting, Facebooking, and Google plussing. We could spend days just sorting thru what the actual truth is and what will help our business.

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58 Things Social Media Newbies Say & Maybe You Said too!?

February 17, 2012 By Pam 18 Comments

There comes a time in life when you must acknowledge social media, Facebook, Twitter, LinkedIn are all here to stay. Yes, the social network platforms may change. Facebook will eventually become the Myspace of yesterday. However, one thing is certain, social media, mobile phones, iPad evolution and technology in general is not going away.

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Social Media Consultant Gone Bad… Real Bad!

February 11, 2012 By Pam 101 Comments

There are some things in life and business that don’t need a long introduction or fancy brand story before cutting to the chase. This blog post is one of them. This week I received an email from a self proclaimed “social media expert.” I’ve been subscribed to her email list for quite some time. To [...]

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The Heartbeat of Social Media

January 26, 2012 By Pam 61 Comments

It is human nature to want to connect, feel needed, be acknowledged, be understood, appreciated for what we accomplish and contribute to our small circles and ecosystem as a whole. It’s no wonder that social networks such as Facebook and Twitter have taken off as a force to be reckoned with.

What are the successful social networks doing better than other networks? Why do people gravitate to one social network over the other? What makes them stick around?

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Walgreens Case Study – Humanizing Social Business

December 7, 2011 By Pam 11 Comments

When was the last time a big national brand made you feel special via the social waves? Are we starting to lose the hope we once had in social media of humanizing brands? The hope of the brand coming out from behind the logo and showing they care and want to connect with real people? The possibility of them actually demonstrating their brand promise via social media versus just plaster the words on their Facebook page?

Are some brands falling prey to traditional mass marketing methods that are simply masked with a coat of new paint in red and marked with a K+ and called social media? Are some fooling themselves into thinking they are engaging by leveraging only automated tweets, retweets, and direct messages?

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Zoom Your Tweets in 7 Easy Steps!

September 23, 2011 By Pam 15 Comments

You have sent a few tweets but just don’t know what’s wrong. Something isn’t working. You don’t feel the confidence you wish you had. You know the tools enough to be dangerous. However, getting a retweet that leads to actual engagement or relationship building is a different story.

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50 Signs You’re Addicted to Social Media & Twitter

September 16, 2011 By Pam 51 Comments

It’s Saturday morning. You wake up out of the fog. You manage to open one eye and reach for the iPhone. You push the little round button so you can say good morning to your friends. Since the rest of the family is still asleep you think “hmmm… I’ll just go into my office and send a few tweets, see what’s circlin’ on Google+ and upload the photos from the seminar this week to Facebook.

Well, that was at 7:00 am. It’s now 11:00 and you are still in your jammies with messy hair. Your significant other has made breakfast. The kids are watching cartoons & fighting and the house is a mess. The big plans of mowing the lawn, cleaning the garage and hittin’ the gym all before noon are history. You would much prefer to stay in the safety and quiet of your little tweet heaven just for one more hour.

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Twitter 101: 55 Tips to Get Retweeted on Twitter

September 10, 2011 By Pam 22 Comments

Retweets, you have heard have them, you know what they are but you aren’t gettin’ them. For some reason you just can’t seem to get the engagement you are seeking, desiring and yearning for in social media and Twitter.

You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter.

Or are you a Twitter and social media veteran who just wants to boost your ego, increase your Klout score or simply show off for Grandpa this weekend how popular you are on the social waves?

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How I Tweet in a Nutshell (55 behaviors from a twitter nut!)

September 3, 2011 By Pam 20 Comments

Sometimes you feel like a nut, sometimes you don’t is my mantra of life. I am who I am take it or leave it.

There is not one way to tweet, Facebook, Link or circle. The only way to do social media is the way that works for you. Here is a summary of what works for me and my tweets.

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Forget the Klout Score! What’s Your Social Zoom Factor?

August 18, 2011 By Pam 44 Comments

There is definitely no shortage of social data, metrics, measurement strategies, analytics, influence scores, listening platforms, reputation management approaches and experts ready to take your credit card to help you figure it all out.

I have received several tweets and messages recently asking me for tips to help people raise their Klout score.

If you are focused on trying to raise your Klout or other influence score I have only one answer for you… you are measuring the wrong metric!

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All You Can Tweet Buffet: 7 Tips + Content Meal Planner

August 6, 2011 By Pam 1 Comment

So it’s Saturday night & you’re headed to your favorite restaurant. You know the one. The one that you spend too much money on, eat too much and come home feeling like you are going to pop. It has all the things that are good and bad for you. You leave fulfilled yet planning the next time you will visit again.

As social brand marketers, business owners and entrepreneurs how can we give our audiences, clients and partners the same excitement to engage with our brand? How can we leave them fulfilled each day but wanting more at the same time? How can we get them to over indulge in our communities, and love it?

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Tweeting Clueless: 26 Things Twitter is NOT

August 2, 2011 By Pam 23 Comments

We have all seen them. The twitter clueless. The tweeps who refuse to accept Twitter or social media for what it is and what it is not. I am not talking about the newbies who are still learning. I am referencing the folks who have been to the classes, read the blogs yet still refuse to accept Twitter is not a copycat of their hard copy corporate brochure from 1987 broke into fifty 140 character segments.

If you are wondering what Twitter is and is not, here are the top 26 things that Twitter is not.

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#GetRealChat with @Webtrends via @JustinKistner 7/26/11

July 27, 2011 By Pam 1 Comment

Webtrends rocked our #GetRealChat on 7/26/11. Justin Kistner, Director of Social Products for Webtrends was our special guest of honor!

If you haven’t met Justin, you’re missing out. He is an amazing powerhouse of information, admitted geek and we even have photos to prove he once kept his pants up at a tradeshow with Cat-5 cable!

Justin chatted with us and shared an overview of Webtrends, including what they do & who they serve. He discussed the challenges facing social marketers and why Webtrends puts focus on Facebook. He even shared his thoughts on Google+.

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Triberr: Put Your ACTION Where Your Social Mouth Is & Pay it Forward!

July 26, 2011 By Pam 38 Comments

I have a story to share with you about what one may consider a social media “tool” called Triberr. To me it is much more. It challenged me from day one to put my action where my mouth is in regard to helping others.

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Social Media is About the People, Stupid! (Part III)

July 25, 2011 By Pam 2 Comments

I didn’t realize when I started this series that I would end up writing the book I always wanted to write with this title. I do think this will end up being a never ending blog series. My only fear is that I may not remember how to count as I high as I may need to in Roman numerals. Oh my, what would my elementary school teacher think?

In Part I we discussed the top 10 reasons WHY social media is about people.

In Part II we discussed the importance of focusing on the people when planning and setting priorities for social media.

In this post (Part III) I am going to cover (okay, rant) about why you must do more than realize it’s about the people. We are going to discuss why you must get in the head of the people. You must understand them!

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Social Lip Service vs Social Customer Service: AT&T Wireless Case Study

July 16, 2011 By Pam 8 Comments

Many organizations claim to “be social.” They claim they have social media integrated with sales, marketing, and even customer service. They may even tout that their customer service teams are using Twitter to communicate and help customers.

The real question is this… are they providing social lip service or social customer service?

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