Facebook Social Media: Do You LIKE ME? Please check Yes or No!

With all the noise about Facebook changing the fan page to a like button it's time to stop and think.

It is far deeper than a simple name change.

Remember in 3rd grade when you would write or receive a note asking someone to like you? Remember how red your face would turn. And remember the anticipation and how hopeful you were that the recipient would select YES if that is the outcome you wanted?  And remember the embarrassment when they selected “NO” and told all their friends about it!?

It's no different today. My son who is in elementary still does the same thing. Luckily he has only one girl who he has been trading notes with since kindergarten.

So really, how is Facebook any different?

We do want people to “Like us”, right?  If we didn't then why would we want them to be a “fan”?

Why do we want them to “Like us”? Because we want to build a relationship, right? No different than the 3rd grade yes or no survey.

Why is it that the “Fan” button made it “feel better? Was it because we could avoid what it is we were really seeking? Fulfilling the need to be needed, appreciated, valued. The need to know that the work we do is useful?

So as we wait for Facebook to give us our way and change the Fan Page back to a Fan page instead of a Like Page maybe just maybe we should accept it for what it is.

Is the issue that it was easier to be a fan of something you didn't really like? Maybe the “like” button is making those who are authentic in social media think about the click a half second longer.  Being a “fan” really didn't mean anything except being a fan.  LIKING someone means more… even if we don't want to admit it does…it does!

Why can't we just simply call it cool, interesting, informative, crazy? If it is a post we are liking then how cool it would be if you could do more than just “like it”!? If you could put a tag on it.

I think we should leave the word “like” for things we really “like”.

What are your thoughts? Do you like the like button? Yes or No?


About the Author:

CEO / Founder Marketing Nutz, full service social media, digital marketing, experiential brand, conversion optimization agency. Ranked by Forbes as Top 10 Social Media Women and 10 Social Media Power Influencer. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups.


  1. daniellefz May 19, 2010 at 1:23 pm

    I like the “like” button, however, I feel that it, in some way, limits what we really feel about that particular page. Liking something and being a fan of it are similar yet different. Just because I'm a fan of something does not mean that I like it. For instance, I can be a “fan” of a product because of their social good and how they are helping their community, but does not necessarily mean that I “like” that product and use it myself. It all comes down to semantics and each individual's personal preferences. But, I know if we wait a few more weeks Facebook will change it yet again 🙂

  2. Sahnetaeter July 6, 2010 at 10:00 pm

    I think just the opposite: When I like something, I just like it. Being a fan demands much more committment.

    • PamMktgNut August 30, 2010 at 9:41 pm

      Interesting Sahnaeter. I am seeing differing sides on this and many agree with you. For me, “like” is a big word. Fan is pretty big too. Maybe it dates back to the “do you like me, yes or no” notes in grade school. Joking! 😉

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