When it comes to content, less is more. Bombarding your audience with a 30 minute video and numerous pages of web content just to tell them who you are and what you do will get you nothing but a high bounce rate on your website. For those of you who don't know what a bounce rate is, it's when people come to your website or blogsite and exit right away. You want bounce rates LOW! Keeping them inspired with concise, relevant content is one of the best ways to achieve such.
Check out the video blog post discussing a case study of one of my colleagues who is working with a small company who could use some simplification. I also offer some tips for how you can start making strides to simplify your brand and message if you too have an information overload problem.
Register for more information on our upcoming beta launch of “Zoom My Brand“. We have a limited number of free and discounted seats for the first round of training. Subscribe for more information here. This training will sell for $499 minimum when we launch the full market ready version.