Okay folks, this one is going to be short and sweet and to the point. No time as I need to get to a WHY party (aka kid football party). However, this is a topic near and dear to my heart and it is starting to drive me nuts. In the last 3 hours I have received emails from 3 different companies that I have subscribed their email updates. All three are in the midst of changing their brands. They have done such in a hurry and it shows.
Stop the random acts of branding, seriously!
A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity – it affects the personality of a product, company or service.