Okay folks, this one is going to be short and sweet and to the point. No time as I need to get to a WHY party (aka kid football party). However, this is a topic near and dear to my heart and it is starting to drive me nuts. In the last 3 hours I have received emails from 3 different companies that I have subscribed their email updates. All three are in the midst of changing their brands. They have done such in a hurry and it shows.
Stop the random acts of branding, seriously!
A brand is not built overnight. A brand should align with and support your business goals, objectives, identity, what you can offer your customers and partners. It should help support and create an identity of YOU! It should be unique, have a plan and a purpose.