That Funny Little Thing Called Facebook “Like”

facebook like

So we all know the cute little blue and white hand glove.  The one that is the logo, often represented by the skinny blue rectangle. We look for it. We click it. But why?

Why do you click the “like” button? Do you click it because you really like whatever content was on the page? Do you want your friends to see you liked it? Or did you click it because you wanted your name to show up on the list for the small chance that your friends will see it there when they visit the page?

Or did you click your own like button on your own content on your own page. Or even a competitor, past employer and the list goes on.

Just imagine, if one day you got dragged into court and all of your “likes” were used for or against you? Not saying that will happen, but ya' never know!?

I just had to laugh today as I thought about the little white and blue “like” button we all click.

There is so much unknown in the world of social media. What really will the like button mean two years from now? Could mean a lot. Could mean nothing? We are yet to discover what all these likes will mean.

If Dr Seuss were here maybe he would say something like:

“I like you and you like, best friends forever we'll be.”

or maybe even

“I like you and you like, best friends forever we'll PRETEND to be
until I know what this “like” really means to you and me.”

So until then, be careful you are not an obsessive “like” clicker.  Click what you like because you like it. Never know where all those likes might end up!

p.s. Since I know you liked this post, don't forget to click the “like” button above. Joking, but you know you want to, right?


About the Author:

CEO / Founder Marketing Nutz, full service social media, digital marketing, experiential brand, conversion optimization agency. Ranked by Forbes as Top 10 Social Media Women and 10 Social Media Power Influencer. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups.


  1. Marcus Sheridan-The Sales Lion December 28, 2010 at 8:17 pm

    “I like you and you like, best friends forever we’ll PRETEND to be
    until I know what this “like” really means to you and me.”

    Not to be too lavish Pam, but that was ingenious. Very, very well said….Ya made me think…and smile 🙂

  2. Sherman Unkefer December 31, 2010 at 4:35 am

    Hi – I love the Dr. Seuss reference! Are you finding that more people are clicking the “like” button now then were becoming “friends” before?

  3. Dean Castle - January 1, 2011 at 7:02 pm

    I guess I hit the like button because I want to share something I think is good and because it's a good way to show support without expounding on why. Sometimes it just is.

    Oh, and I once clicked like because it was required to get a free activation code. Is that a sin?

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  5. Sujitbidari Msg July 12, 2011 at 3:03 am

    like it

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