3 Easy Steps to Increase Sharing of Your Blog Posts!

increase sharing blog postsSo you work hard to connect with your audience. You know what they like. You know what they need. You blog and your fans love your content. They want to share it with their friends, family and pets. Bottom line your content rocks and you know it.

So you have dreams of your readers sharing your rockin' content with everybody but the neighbors  dog. You have visions of tweets and retweets, syndication and validation you're makin' your way to a positive ROI online. The web analytics reports show a positive trend. Unique visitors are increasing, bounce rate is down. Number of pages viewed is up and average time on site is higher than it has ever been.

However, this scenario has one issue. Although your content is getting read and your metrics are out the roof, it's not getting shared. The shares to Facebook, LinkedIn and Twitter are dismal at best.

You just can't figure it out. You wonder for a brief second if maybe your audience isn't on social media. However, you quickly come to your wits as you know they are.

So what is the issue? Well, I'll tell ya! You are not making it easy for people to share your content. There could be a million reasons why this is the problem. Maybe the buttons don't work? Maybe the social buttons are too small? Maybe the links that auto-populate the tweets are incorrect.

The worst part is that you don't know why it's not getting shared. This tells me that you probably haven't even tested your own buttons. Not good my friend.

So enough of the pity retweet party. Let's get this share party started! Time to increase the ROI on your content, and leverage such to grow your audience, connect with new markets and give your fans something to rave about.


3 Easy Steps to Increase the Shareability of Your Posts!

Step 1: Test every share button and widget on your site. Confirm it does what you expect it to do.

Step 2: If you find something is broken, fix it pronto. Don't wait until next week. Fix it this week. You are losing potential leads, email opt-in subscribers and business. You can't afford to lose another week.

Step 3: Update your widgets if necessary. Are your share buttons, share bars or widgets outdated? For WordPress self-hosted blogs there are tons of widgets available that make it easy for your readers to share your content. I wrote this post several months ago which includes 50 of my favorite WordPress widgets. You can use it for starters.

11 Shareability Test Tips

1. Does the retweet button properly auto-populate the correct content? Verify the following:

  • Link-Title of post
  • Your Twitter handle
  • a RT or via in front of your Twitter handle

2. Does the Facebook like button work? Test by liking one of your posts and sending it to your wall.

3. Does the Facebook send button work? Again, test it yourself.

4. Does the LinkedIn share button work? Does it successfully post to your status on Linkedin?

  • Does it successfully post to LinkedIn groups when you select them?
  • Is the correct content being shared successfully?

5. Are your titles too long?  Make sure to leave room for retweets, your twitter handle etc.

6. Test your RSS feed button. Ensure it works properly.

7. Test your email share button. Does it send the email as requested? Does it send the correct content?

8. When you share the post are the number of shares, retweets, likes etc. updated appropriately?

9. Are the share buttons easy to find? If I have to look for them more than a couple second you should analyze if you have them in the right place.

10. Are the share buttons large enough? If I need a magnifying glass to find them, please get a larger widget or buttons.

11. Are the share buttons where I expect them to be? The user experience should be natural. Do some testing with a colleague, friend or family member.

 

I know this information sounds very basic to many. However, I encourage you to test your own share buttons. You might be surprised what you find!

Note: What inspired this post tonight was a visit to a couple of the top traditional media online sites such as Fast Company. I am going to write another blog post to summarize my experience as it's a whole other discussion in itself as to why so many of the big traditional media leaders have yet to fully implement basic social media sharing technologies to make it easier for their readers to share their content. My point is that it's not just you who is having difficulty keeping up with the latest share bars, widgets, gadgets & likes.

 

Your Turn:

Are your posts getting shared? Have you tested your social share buttons and widgets? What tips do you have for others

 

Additional Resources:

50 WordPress Widgets to Zoom SEO, SMO & Audience Engagement

25 tips to Build a Social Savvy Website

Social Websites: 13 Tips to Get Me at Hello

10 Tips to Inspire Audience to Take Action

 

See this post syndicated on Social Media Today

See this post syndicated on B2C Business 2 Community

 

2017-02-08T00:35:21+00:00

About the Author:

CEO / Founder Marketing Nutz, full service social media, digital marketing, experiential brand, conversion optimization agency. Ranked by Forbes as Top 10 Social Media Women and 10 Social Media Power Influencer. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups.

9 Comments

  1. Eric Wittlake May 19, 2011 at 8:03 am

    Pam, this is a painpoint for me, I wish I had not started on WordPress.com. Anything you can point out for WordPress.com, where the Tweet button doesn’t seem to be configurable or be able to add a handle, would be much appreciated.

  2. Jacob Yount May 20, 2011 at 6:16 am

     Good reminders Pam: go back tweak, modify and make sure our blogs are “up-to-speed”.  In my case, this was a stark reminder that my own blog is not highly “shareable”.  Now to get to work…  First time stopping by and hope to not be a stranger. 

    • PamMktgNut May 27, 2011 at 3:13 pm

      Jacob – happens to all of us, including me. I am in the process of updating all of my share buttons. Technology changes so fast often times one upgrade on WordPress can put a share button out of sync and inoperable without you knowing. 

      Thanks for stopping by. Appreciate your comment. 

  3. jbledsoejr May 20, 2011 at 6:44 pm

    Good list and definitely needed.  Amazes me when links and widgets do not work properly or make sharing difficult. This list can hopefully prevent me from making some of the those same mistakes.

  4. Gina Rau May 23, 2011 at 6:28 am

    Great points…making it easy for people to share is the best way to increase share-ability. 

    • PamMktgNut May 27, 2011 at 3:12 pm

      Yes, it seems so easy doesn’t it. However, it isn’t always such. We get focused on the hard parts we often forget the most basic yet no so basic details. 

      Appreciate your comment!

  5. […] Moore list 3 Easy Steps to Increase Sharing of Your Blog Posts! (I am woefully behind on this… […]

  6. Sunil Jain June 19, 2011 at 7:10 pm

    When it comes to Facebook sharing we need to make sure that all the meta tags are working properly like the title,description and post thumbnail which is of always 150×150 stored as Featured Photo of that post. [WordPress]

    Happy sharing =)

  7. Las Vegas Foreclosures October 12, 2011 at 11:27 am

    Outstanding post over again.Thank you.

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