CEO Wants Klout – Social Biz Story Where You Direct!

We all know the story, the problems, the laughter, the tears, and even the drama of becoming a social business. Those that have attempted, are working toward or have succeeded know it's about much more than a tweet or a Facebook page. We must get in the head of our communities, audience, partners, and more. We must learn how we can best connect the dots of technology and conversation. It's both art and science. It's both communication and function.

So we're kicking off a fun experiment. This is the first in a series of an interactive social business video series where you get to be the director!

The interactive video series is titled “The Days of Our Social Biz!”

What makes this fun and unique? Well, you get to be the director. Each episode will end with a thrilling social cliff hanger (well not quite a cliff hanger, but close!)

We will ask the community for input as to what the next segment will be.  You can help direct what tools and tech the team will use. You can help us solve problems, better communicate with stakeholders and even create some funny scenarios based on real time happenings in the social ecosystem.

If you are interested in sponsoring a segment please contact us or including your product or service contact me and we will discuss.

We'll be making decisions as to how this gets played out, where exactly we host it once we get some initial feedback. This one is made pretty quick and dirty. Remember, perfection is enemy of good. This one definitely leaned toward “good.”!

Anyway, check out the first segment. This one is titled CEO Wants Klout!

When you are done viewing the video we ask that you come back here and leave a comment on your recommendations for the next segment.  If your recommendations are chosen we will include your name, business name and a link to your site. Eventually we can enable crowdsourced voting for segment content if there is an interest.

35 Social Media Truths

This post was inspired by our “35 Social Media Truths” series of blog posts. It is part of a keynote presentation I gave at Rochester Institute of  Technology. If you want to hear more, sign up for the 35 Social Media Truths Newsletter and you will receive all 35 of them over a period of time. Included will be different mediums such as video, blog posts and more.

Related Articles: 

People Don't Buy Things, They Join Things

 Be Your Own Social Duck by Implementing with Results

46 Tips to Show Up at The Right Field at The Social Business Game


About the Author:

CEO / Founder Marketing Nutz, full service social media, digital marketing, experiential brand, conversion optimization agency. Ranked by Forbes as Top 10 Social Media Women and 10 Social Media Power Influencer. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups.


  1. hashtracking November 1, 2011 at 9:11 pm

    @jkcallas @PamMktgNut what’s Klout?

  2. brasonja November 2, 2011 at 5:00 am

    @zriha Tnx za rt, ugodan i uspješan dan 🙂

    • zriha November 2, 2011 at 5:01 am

      @brasonja takodjer 🙂

  3. pieterbot November 2, 2011 at 5:15 am

    @AskAaronLee Is Klout indeed a valuable addition to Social Media? We can get a false impression of each other through supposed influence.

    • AskAaronLee November 2, 2011 at 5:16 am

      @pieterbot Well, it is a valuable addition, but not the most important for sure.

  4. PamMktgNut November 4, 2011 at 11:56 am

    RT @redtype Absolutely Hilarious Video! Must watch! CEO wants Klout. Can’t stop laughing! LOL. <-Glad U liked! ha

  5. […]  CEO Wants Klout: Days of Our Social Business […]

  6. TylerWardIsBored November 8, 2011 at 4:01 pm

    This video is really funny. Klout is the second most important thing in social media #afterfollowers.

    • TylerWardIsBored November 16, 2011 at 11:42 pm

      I meant to say Klout is the second most important thing after COMMUNITY! 8[ Sorry about that.

  7. PamMktgNut November 16, 2011 at 11:16 pm

    @mitchellkam @redtype glad you liked it! We had fun and laughed while making it too! Wkg on 2nd one! Send in your ideas, we’ll give credit

    • redtype November 16, 2011 at 11:29 pm

      @PamMktgNut thanks! cc @mitchellkam

  8. vinebuzz November 26, 2011 at 1:34 am

    Poor Sarah and Sam are being thrown down the bowling alley of social media measurement. I’d tell the CEO that the best way to get the Klout score up is to solve the customers’ greatest concerns and problems rather than just stroke their wounded egos with useless chatter on the platforms. Let him know that the route to a high Klout score is to build the company’s integrity, honesty, credibility, authority, and value in the customers’ heart.

    If I were Sarah or Sam, I would work with Customer Support to identify the largest of the customer concerns or issues. I would challenge customers (through the Facebook fan page) to a contest on the web site, in which the entrants envision the solution of this largest problem with our product/service. The format for entries should be online videos published to You Tube. The fans can vote on the web site for the top three. These winners will be brought to HQ for a LiveStreamed brainstorm with the Board of Directors, and all fans can plug into the discussion through a service like Webex. In round one, the fans votes will pick the final two. Then the final two get to pick their supporters from all departments of the corporation, and build a team that will elaborate their competitive vision for the final competition.

    In the presentation of the final solution to the problem, the global audience on Webex votes for which ever solution they feel best ameliorates the problem. All along the way, everyone who contributes to the input (especially from outside the company) get recognition, prizes, and amenities. This stimulates highly productive inputs to the whole process, and helps everyone to feel the value coming out of this level of socialization both inside the corporation and with the customers.

  9. RLP November 27, 2011 at 1:05 pm

    The best line from this video, “I need a new job.” Why work for a company that does not understand the value of setting social media in the context of improving service and communications with clients and just cares about upping a Klout score?

    Sam is setting himself up to feel undervalued and ignored. When the company unveiled its new strategy, thats when Sam should have voiced his disagreement and offered a viable alternative. If the company insisted to following the ‘new plan’ its time to look for Sam to look for new work.

    Only do social media for companies that understand its importance and are willing to invest the time and resources to do it right!

  10. […]  CEO Wants Klout: Days of Our Social Business (includes video) […]

  11. […]  CEO Wants Klout: Days of Our Social Business […]

  12. […]  CEO Wants Klout: Days of Our Social Business […]

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