What is it about some blogs that you visit and you naturally have a tendancy to want to sit back in your easy chair, read and relax?They make you feel inspired, relaxed, motivated, smart or even challenge your thinking. The best part is as soon as you're done reading, you feel empowered, ready to get out there and rock your own business and life?
If you take a look at the successful blogs and the people hanging out there you'll see some common trends. People are inspired, they are having a real conversation about a real topic, they are open to other ideas (usually) and the blogger or bloggers are usually available for conversation. There is a sense of community and fun combined with real business.
Good blogs are easy to navigate, full of relevant content, and are appealing to the eye. The best ones make it easy to share their content and tell all of your friends about what you learned and what they may find interesting too.
What makes a good blog? How can you rock yours?
Here are 12 easy tips to rock any blog in any industry starting now. You don't need a developer to do most of these. With a little focus on your audience, your online brand presence and relevant content you can take your blog from zero to zoom speed in no time.
12 Tips to Rock Your Blog This Week!
1. Have a plan and stomp those Random Acts of Marketing! You may have just started blogging and really don't know what you are doing, what you want to write about or who is going to read your blog. That's okay and good for you for getting started! However, even for newbies as soon as possible you need to get a plan with specific objectives for your blog if you want it to deliver value for both your readers and your business.
Random Acts of Marketing (RAMs) will eat your return on investment for lunch and dinner. Don't fall victim to the random blog list (like this one) without first having a plan with clear goals and objectives, understanding of your audience and target readers and a plan to further align and integrate with your business and marketing goals where appropriate.
2. Get me there in the first place. This is easy but difficult. I need to know your blog exists. This means I need to be inspired by a tweet, social network post such as Facebook, find you via Google search or hear from a friend. One way or another I need to know that you and your awesome content exists. I could write a whole series of posts on this topic but will simply say this is a number one task for you to work on. Triberr is a new social network great for new bloggers. I love what @DanCristo and @Dino_Dogan are doing over at Triberr as they provide opportunities for new bloggers to “get more eyeballs” as Dino always says.
3. Inspire me please. You have about 30 seconds to inspire me once I land on your website or blog. If I don't like what I see, chances are I am gone by 60 seconds if something doesn't spark an interest. Once I make it past the 60 second mark, then I'll look for content that is relevant to my life or business. I want to be educated, motivated, and feel welcome and inspired to stick around longer.
4. Keep me there. The best way to keep me there is to of course do everything on this list. However, I also need to see more than one post or one page of good content. If the front home page or the page I landed on is the only page you have focused on then I am gone within a short time. If links don't work or a share button is broken chances are I won't stick around much longer.
5. Educate me. Tell me something I don't know. Don't tell me the same thing everyone else told me in the thousand other posts I saw on Pinterest this week. Teach me about another topic or a unique way I can use Pinterest for my specific business. Make the content as relevant to your target audience as you possibly can.
6. Help me reach my goals. Don't just focus on the blog content as a topic. Focus on the content in a way that will help me and your other readers meet our business or life goals. Exactly how can you help me learn whatever it is you are teaching or have knowledge in? How can you help me teach my clients or students something? How can you save me time or drive efficiencies in my business? How can you help me be a better boss, friend or partner? How can you enable me to better communicate with my readers, partners or customers? How can you help me take a vacation this year sooner than expected? I'm joking a bit on that last one! Bottom line, make the blog more about me than you.
7. Make it easy for me to tell my friends. This is an easy one any agency or developer worth their logo can help you do. Make it easy for me to share your content. I am shocked how many even big media platforms still don't have a Twitter button that will auto format a tweet with the title of the post. Make it easy me for me to help you help yourself. The more easily I can retweet, post to Facebook, share on LinkedIn, pin on Pinterest your awesome content, the more likely I am to do it. If I have to jump through share button hoops to send a tweet chances are it will never get sent.
8. Acknowledge my existence. If I regularly share your content on Facebook, comment on your blog, retweet your content then the appropriate thing to do is to acknowledge it now and then. Respond to a comment I leave, thank me for sharing your content. Even better, why don't you come check out my blog someday. I might even have something to offer you!
9. Test your blog on a mobile phone, iPad and as many devices as you can. I do most of my blog reading on a mobile phone while at the gym, waiting in line or a million other places. Reason is that most of the time if I am in my office I am working. Any other time I am either with clients or enjoying life with my family and friends. This particular blog you are reading is developed on StudioPress using one of their new Responsive themes. It will automatically detect what device you are reading it from and adjust the size of the screen and most elements accordingly. We're still working through some details with the header and some customization we did. However, I think this is some of their best work yet!
10. Provide a consistent brand experience. Your blog should be an extension of you. It should also be an extension of everything else I see online. If I see you tweeting behind a smiling avatar tweeting nice tweets all day and then I visit your blog and it looks like it was developed by your 8 yr old and you are yelling at your readers via comments, chances are you have just had a major brand equity loss with me. Same goes for your blog and the extension to the other social networks. If your blog rocks then the rest of your online brand presence should eventually rock too. Don't be in yellow and black on one platform and then pink and green on another. If you do such you are missing out on brand opportunities that could be positive. It takes between 6-7 brand touches for someone to remember your brand.
11. Know and implement a conversion funnel. Make it easy for me to know what action you want me to take. If I want to learn more about your services ensure it's easy to find your contact information. If you want me to opt-in to your email newsletter, add an opt-in box to the sidebar of the blog or on the bottom of the post. If you want me to subscribe to your RSS feed, then make it easily identifiable and make sure it works. If you don't know what your own conversion funnel is then there is no possible way I can read your mind and help you meet your business goals. I am amazed how many bloggers have zero call to actions on their blogs, Facebook pages or other social sites. Don't be afraid to ask for something. When you have provided me value, chances are I want to learn more and hopefully take action that will also benefit you!
12. Don't count on social proof alone. Of course I want to see your social proof if it is relevant to your business and what you can do for me. However, let me make it very clear that having a large number of Twitter followers alone is not going to do it. I wrote a blog post about a social media consultant and fraud claims she was making via her email marketing newsletter. She was educating her subscribers that a large number of Twitter followers are equivalent to a quality business ranking. Yowza! No, I am not joking. You can read more here “Social Media Consultant Gone Bad… Real Bad“. My point is that you better be able to walk the walk, not just talk the talk. Make the social proof relevant, period. Twitter followers alone are not relevant.
What is the state of your blog? Is it rockin? Or could it use a little social rockstar tender lovin' care (TLC)? First step is to acknowledge it needs some lovin'. The second step is to take action based on a plan that is going to bring results! If you just went through this phase and your blog is already doing great things then please feel free to share the tips with others here. Tell us what you did to get to where you are. How long did it take you? Were you working on a limited budget?
Get a Grip on Social Media:
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Fantastic post, Pam. I really liked what you say about writing more thinking about visitors than thinking about ourselves. Also to focus strategies in funnels is quite interesting, because most of times it’s really hard to decide what are we going to do next.
A big salute!
@wsiabelpardo Yes, the funnel… my favorite discussion. I think it is one of the hardest parts for many bloggers to focus on and figure out. i think it’s because by nature many bloggers are givers. They want to inspire and engage their readers and they worry about losing them if they sell something. The truth is we want to be told what to do. With just a little effort on the conversion funnel, exponential results can be obtained. Glad you liked it. I appreciate you taking time to comment.
There are several things about this post that just struck a cord with me. For starters I love the fact that you begun the post with having a plan. I still see many bloggers, even veteran’s not really working their plan. They may start in one direction on their blog or with their marketing, but then change gears before the initial marketing can take hold. Loyal fans are not hear for a quickie. We here for value and relationships.
I also agree with your versions of “engagement.” By interacting with your readers you gain a loyal fan base quickly. This can be done with the acknowledgement, replies and reciprocation of blog comments. Also your tip about being able to find you blog in the first place is gold. In fact i just joined Triberr and found your smiling profile.
Thanks for a great list!
The Network Dad
@kenpickard Thanks Ken. I was so happy to see your smiling face on Triberr! You were one of the first people I met when I hopped on Twitter a couple years ago and were always an inspiration. Looking forward to working with you. You’re correct in how many people skip the plan. It’s crazy to me and just the way my brain works. Why should we spend money or time on anything if we can’t clearly articulate why, what value it will bring and how we can measure success. I think the tight economy has really put a damper on some basic biz 101 skills and execution that use to be standard in any biz. Hope your week kicks off great! We’ll be talkin’! :)
@KenPickard Hey, thanks so much Ken! Hope your weekend has been awesome. It’s cold here in #Tampa & almost fools us we have seasons! ha ;)
@PamMktgNut Thanks for accepting my Triberr invite. I still need to work through the kinks.
@SteveCassady Thanks buddy! How are ya’?? :)
@PamMktgNut Hanging in there. Played Tennis and walked the trails with my daughter today.
@PamMktgNut Going to try your 12 Tips to Rock Your Blog This Week! http://t.co/fL4UXcRe via #blogging #sm
@JoeBugBuster awesome! Good luck! Let me know how it goes. Music to my ears to hear it inspired and can possibly help you!
@micksay @PamMktgNut Very helpful tips!!!
@michelledh Thx 4 your 12 Tips, Michelle:) Very helpfull! Hugs @PamMktgNut
@olioextravergin you are welcome but they are @PamMktgNut tips :)
@michelledh @PamMktgNut :] Sorry! Thank you Pam for the 12 tips
Hi Pam, I agree with all of your points. The one that resonated with me most was Point 5, Educate Me. I love to learn and if I am going to spend time reading a blog post, I want to come away from it with more knowledge than I had when I arrived.
Thank you for educating me, Pam!
@wonderoftech Yes, learning is key! There are many ways to learn including perspective. Sometimes it’s as simple as hearing a different perspective that can help us see things different and realize areas we can improve, optimize etc. that we didn’t even know needed adjusting. Love those moments!
@silverstar22b thanks ;)
@KevinKennethLau thanks so much Kevin!!
@pammktgnut Your welcome! I’m happy to read content from you! Keep it up. Looking forward to learn more stuff from your blog.
@Quintain @pammktgnut Great Blog Tips! I’ll keep them in mind as I keep writing ours!
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Nice: RT @PamMktgNut 12 Tips to Rock Your Blog This Week! http://t.co/YmuNgAo4 #writers #amwriting
@PamMktgNut Your post on Rocking Your Blog really rocked! Thanks.
[email protected] Appreciate the helpful tips for “rocking” blog posts!
This is a very good and educative article. I really like the single-person tone that you have maintained throughout your article. That really helps understand the needs of a regular visitor. Overall, great informational article. Keep up the good work!
RT @PamMktgNut 12 Tips to Rock your blog this week! http://t.co/nhZbq82w #getrealchat
Great first #getrealchat with @PamMktgNut and others. Thx!
@PamMktgNut awesome rocking blog tips. This gives us great insight to help our new blog get off on the right foot. Thank you.
@FrancineAllaire @PamMktgNut Thank you for these awesome tips!
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I will definitely rock my blog this weekend, because we will meet fith old friends of mine, and we will hang out to one of those places- klubai , believe me, it will be hot :) That is one the events which helps for my blog to become alive!