@IBM's Yuchun Lee on #GetRealChat 12PM ET Today #CMO Marketing Trends

The second half of this post is a guest post from IBM.

IBM's Yuchun Lee will be a guest on our inaugural launch of a daytime segment of #GetRealChat today at 12pm et. Yuchun Lee is Vice President, Enterprise Marketing Management (EMM), in the Industry Solutions division, IBM Software Group. EMM is comprised of Coremetrics and Unica technologies, and helps companies automate, manage and accelerate core business processes across marketing and demand generation.

Mr. Lee will be tweeting live from Madrid at the Smarter Commerce Global Summit. We are excited to have Mr. Lee as a guest on #GetRealChat and look forward to hearing his insight on marketing innovation, and trends CMOs must know.

Like many of us, Mr. Lee has entrepreneurship in his DNA. He started his first software company in high school! He serves on the Direct Marketing Association board of directors. He also was co-founder and CEO of Unica, a marketing and analytics software firm. He knows our world and knows the trends that CMOs must know to drive success.

Guest Post from IBM

Join the Conversation – Yuchun Lee Discusses Marketing Best Practices and Trends During Special Twitter Chat

During the Smarter Commerce Global Summit, Yuchun Lee, vice president and general manager of IBM’s Enterprise Marketing Management Group, will lead the Marketing Innovation Summit, which will bring together marketing experts and industry-leading customers from around the world. The Summit will engage attendees to explore best practices, enhance marketing skills, and learn more about the latest advances in Enterprise Marketing Management. This Summit will take a deep dive into the world of marketing, a key pillar of the Smarter Commerce initiative. But, the conversation won’t stop there.

Join Yuchun Lee, who will serve as the GetRealChat special guest on Wednesday, May 23, 12 p.m. ET, 6 p.m. CET as he continues the Marketing Innovation Summit dialogue. Yuchun will discuss key themes explored during the Marketing Innovation Summit including the latest in marketing offerings from IBM, “The State of Marketing” survey, and tips and trends regarding CMOs.

Follow Yuchun on twitter as he tweets from the @IBMSmrtCommerce handle and track the #GetRealChat hashtag to participate in the conversation. For more information on the Marketing Innovation Summit, click here.

Buffer

154 Shares

Will AI replace white-collar jobs?2026-02-17T02:43:23-05:00

Will AI replace white-collar jobs?

AI will replace tasks and compress certain roles, especially entry-level and output based work. But leadership, accountability, and strategic judgement remain deeply human responsibilities. It's human plus machines. The power of AI is mind and machine working together.

What kind of jobs are most at risk from AI?2026-02-17T02:43:53-05:00

What kind of jobs are most at risk from AI?

Jobs that rely heavily on repeatable output, predictable processes, and low-context decision-making are most vulnerable. Roles centered on coordination, creativity, leadership, and high-level strategy are evolving, not disappearing. The biggest risk isn’t automation. It’s stagnation. Make certain you are continuously learning and experimenting!

How should professionals prepare for AI disruption?2026-02-17T02:44:49-05:00

How should professionals prepare for AI disruption?

Stop waiting. Start experimenting. Learn how AI works inside your own organization and workflows. Strengthen your judgment, decision-making, and communication skills. Build adaptability. The people who thrive won’t be the most technical. They’ll be the most adaptable.

Is AI a threat to human creativity?2026-02-17T02:45:05-05:00

Is AI a threat to human creativity?

What does leadership look like in an AI-driven workplace?2026-02-17T02:45:18-05:00

What does leadership look like in an AI-driven workplace?

Leadership becomes more human, not less. As automation increases, trust, clarity, and accountability matter more. Leaders must guide teams through change, reduce fear, and align technology with purpose. AI may scale execution. Leadership scales belief.