Yikes! The Social Media Quick Fix Band-Aids are Falling Off!

social media band-aidIt's not like we didn't tell ya' folks. How many blog posts have you read which have  tried to explain in the form of tips, how to guides, ebooks, webinars, podcasts, radio shows, in depth blog posts and more that social media is about more than a Facebook page or Twitter following.

As Facebook and other networks are rolling out more intelligent algorithms, advertising and revenue platforms the game is changin'.

For those who have been swingin' band-aids, quick fixes and magic social carpet rides it may come as a surprise. If you have been paying attention or have half the brain your Twitter profile states you do then this shouldn't be a surprise.

Everything is changing. What was free is becoming fee. Where we use to play we now are having to pay or soon will be.

Facebook owes you nothing. You built your business on a free platform. You increased your brand awareness, reach, community and knowledge. Unless you were purchasing ads from Facebook, chances are you did this without paying anything to Facebook.

While I do not agree with everything Facebook does, is doing or will be doing, they also need to make money to be able to support all the people who are paying nothing, right? It reminds me somewhat of MLM business models. Somewhere somebody has to pay.

I do hope Facebook will reach deep inside and find the right code of integrity and ethics, not charge us to get our content in front of the audience we built which helped build them. However, there is no guarantee Facebook is going to do what is ethically right. Are you willing to risk your entire business on a platform that you can not control their ethics, motives or strategy? I sure hope not!

The Truth About Social Band-aids:

social media band aid truths1. Social media is only one of many mediums to connect you with your audience.

2. While a Facebook strategy on it's own may very well work for you and your business, for most business's a single Facebook page is not going to save your business, reinvent your business or help you become an overnight millionaire. You should keep a platform you own such as a blog or website your hub. Never should something you do not own or control become the hub of your online existence.

3.  The only guarantee in social media and social business is change. Get use to it.

4. It is not about the next best thing! Lead with results, not the next new shiny object.

5. Without a plan that includes specific goals, objectives and a plan to integrate into your business you are going to continue to be frustrated at the changes of Facebook and every other network.

6. If you build an integrated business platform that includes Facebook, not built solely on Facebook you will see higher results at a lower cost. It's called integrated marketing.

7. Yes, integrated marketing is still a word and it still works. I don't care if you are tired of the word or not. I use it and I implement it with my clients with results. Some of the best clients are those who already know, understand and appreciate the word and those who at minimum are willing to listen to us and learn how to do such.

8. There is no social media guru or expert that can get you thru the next few years of  changes in online marketing at a good as or better return on investment as you slowing down right now to do the right things for your business and integrate social media the right way.

9. Hiring a self proclaimed “social media guru” with no knowledge of real business or experience integrating marketing across business is not going to save the day. It falls in the same court as thinking Facebook is going to save the day. You must have leadership within your internal team and within the team you outsource work to that understands business. They must understand how you can integrate and prioritize social into the right areas of your business for the highest return.

10. You must know your audience. Who are they? What makes them tick? What keeps them up at night. What problems do they have? How are you going to help them solve their problems, reach their goals?

11. You must offer unique, compelling value. How are you going to help your audience? How are you going to inspire and connect with them? How are you going to stand out from the crowd. A band-aid is not inspiring me to hang out with you.

12. Buying friends and followers does not equal social proof or integration. Just because you have 10,000 fake “likers” on Facebook doesn't mean I think you're more popular. Same thing goes for purchasing tens of thousands of  Twitter followers yet you are only following 1/10 of them. Both of these scenarios can be a red flag for lack of social proof. If you have 10,000 Facebook fans but are only getting a few “likes” and comments on your page then it's obvious something fishy is going on. I'd rather see 500 fans with an engaged audience!

13. It's what happens after the Facebook page that matters most. Why should I ever come back to your page after clicking like? Even if I like you and your other fans don't like you, the chances are I may never see your content as your Facebook Edgerank is so low it isn't getting seen.

earn your friends not buy followers14. Yes, you may have to eventually pay more money to get your content seen by more eyeballs. It's called marketing. It's called “not free marketing.” It's why the band-aids don't work. Earn your friends don't buy them. Earning them becomes much easier when you are inspiring them to connect and engage with your brand via real and valuable content.

15. You can either choose to keep throwing your money at the Facebook machine or you can take some of the same money and invest it into your business, your audience, your community, your platforms and integrate it into the DNA of your business via  a plan that will bring results. I know which one I choose!

16. Work smarter, not harder. Although taking the band-aid off may seem like a lot of work now. Yes, you have sores and wounds to heal. However, trust me, it is a lot easier and will bring a much higher return if you spend the next 12 months developing and executing a real plan that is integrated with more than Facebook.

17. Don't just “do social”, or “be social”. Be socially relevant and you won't care what Facebook does next week. Trust me, it works!

18. Time to get to work? Go make it happen & quit crying over that bike crash. It isn't easy. Pick yourself up off the ground, dust yourself off, build a team of people who can help you and go get-r-done!

What we believe…

The Heartbeat of Social is People. You must learn, understand and get in the head of the people. You must then figure out how you can leverage and integrate social media to help your business reach and connect with the people in a way that brings them value & helps you both meet your business goals!

What You Say? 

What are your thoughts? Are you one who also sings this song and have been trying to help businesses understand? Or are you one who has held on to the hope that it was Facebook that would save your day and business? Or are you one who doesn't know what to think because there are so many people preachin' false stories and singin' songs of fame and fortune via fans and likes? Have you had a “wake up call” that can help others that may be in the same shoes where you were?

I encourage an open, fun and real dialog on this post. State your opinion but be nice to others. I do not tolerate trolls, bad language or all out rudeness. However, differing opinions are always welcome. It's how we learn, grow and prosper in both life and business.

Additional Resources: 



About the Author:

CEO / Founder Marketing Nutz, full service social media, digital marketing, experiential brand, conversion optimization agency. Ranked by Forbes as Top 10 Social Media Women and 10 Social Media Power Influencer. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups.


  1. onlinetaxpros July 23, 2012 at 2:39 pm

    RT via @PamMktgNut Yikes! The Social Media Quick Fix Band-Aids are Falling Off! http://t.co/VRh8c9TB #socialmedia #sm #smm #socbiz

  2. Carole Billingsley July 23, 2012 at 2:48 pm

    Great advice!

  3. Lynn Abate-Johnson July 23, 2012 at 2:53 pm

    tell it!!! fantastic post. thank you 🙂

  4. mikestenger July 23, 2012 at 2:59 pm

    I’ll refrain from using a certain “verb” to mention my enthusiasm, but you absolutely nailed it. Facebook, nor Twitter or any other social network for that matter, owes us anything. I’ve always looked at social profiles as an extension of your brand with everything going back to a blog. You simply can’t rely solely off of a platform that’s not yours, not to mention something bad can happen to where you lose everything.

    • PamMktgNut July 23, 2012 at 3:11 pm

       @mikestenger Amen Mike! And thanks to you and the Twitter conversation this morning that helped solidify my approach on this post. It had been brewin’ in my mind for a couple weeks. At the end of the day we all love Facebook rather we want to admit it or not, we do. We WANT it to work which is why I think many put so much hope into it. However, if you think about why they like it soooo much, it’s probably because it’s close to free right now. We all knew there would be a day it would no longer be free. I think that day has arrived and it’s going to get worse before it gets better. And yes, as you say Facebook, Twitter and all social networks are an extension of your brand. That nails it and is another post I think. Thanks for the great Monday morning convo. Glad to have you in my biz & life stream! 🙂  

  5. Pauline Randall July 23, 2012 at 2:59 pm

    So true, I’ll be sharing this 🙂

  6. PointComDotCom July 23, 2012 at 4:19 pm

    As expected. RT @CompanyFounder Yikes! The Social Media Quick Fix Band-Aids are Falling Off! http://t.co/mEM3gZnz via @PamMktgNut

  7. Pam Moore @PamMktgNut July 23, 2012 at 5:19 pm

    Thanks all! Carole Billingsley Lynn Abate-Johnson Pauline Randall

  8. PamMktgNut July 23, 2012 at 5:40 pm

    @teedubya Thanks for the shares Travis! You rock! 🙂

    • teedubya July 23, 2012 at 6:09 pm

      @PamMktgNut No prob! Have you seen my latest post on BRO – Business Relationship Optimization? Feel free to RT the love! 😀

      • PamMktgNut July 23, 2012 at 6:30 pm

        @teedubya Nope, but I will definitely check out & of course share if it is awesome which I am sure it will be! 😉

  9. PamMktgNut July 23, 2012 at 5:41 pm

    @DecoratingFiles Thanks Peggy! I love your smiling avatar. Always stands out in my stream! Happy Monday to you!

    • DecoratingFiles July 23, 2012 at 10:33 pm

      Thanks Pam! What a sweet thing to say. Happy Monday to you to! @PamMktgNut

  10. PamMktgNut July 23, 2012 at 8:11 pm

    Thx a bazillion 4 the RT luvs! xoxo @shaanhaider @douglasi @CarlaYoung @mqtodd @melissaonline @ambercleveland @jessicanorthey @shreddel

  11. Donna Hamer July 23, 2012 at 8:23 pm

    If you are serious about your business then you will realize that times change and you have to change with those times.

  12. gmiller526 July 23, 2012 at 9:19 pm

    @RoyAtkinson @PamMktgNut Thanks – this was interesting.

    • RoyAtkinson July 23, 2012 at 10:06 pm

      @gmiller526 My pleasure, Greg! Good stuff. @PamMktgNut

      • PamMktgNut July 23, 2012 at 10:14 pm

        Thank you both for the shares! @RoyAtkinson @gmiller526

  13. PamMktgNut July 23, 2012 at 10:18 pm

    @sarahkayhoffman thanks for the RT luvs Ms Sarah! Xoxo

  14. lisabuben290 July 24, 2012 at 6:50 am

    Nice piece Pam, social networks do have to make money to survive. You are right that we cannot rely just on one network. There are days when one network may go down, etc. If you are on the social networks, you must start getting social, that’s what they ARE all about. It’s funny to see some “folks” that just post or tweet their own stuff all day.  

    • PamMktgNut July 26, 2012 at 11:17 pm

       @lisabuben290 Yes, I agree 100%. There are just some folks who unfortunately may never get it. Bottom line, they can’t fake relevancy. If they have no desire to connect with and be relevant with their audience, social will likely never work for them. 

  15. PamMktgNut July 24, 2012 at 3:21 pm

    @CostOfSale Thanks Ian!! 🙂

    • CostOfSale July 24, 2012 at 3:32 pm

      @PamMktgNut You’re welcome.

  16. fondalo July 24, 2012 at 6:14 pm

    @7letter5 lol

    • 7letter5 July 24, 2012 at 8:46 pm

      @fondalo ha ha. great article @pammktgnut Just the slap in the face too many of us need 🙂

      • fondalo July 24, 2012 at 8:48 pm

        @7letter5 @PamMktgNut so true!

  17. dwornik3gwd July 24, 2012 at 7:08 pm

    @PamMktgNut ExCeLLeNt piece you put on your site there pAM….OutStaNDinG! I will direct many of my #YQL Television clients towards it.

    • PamMktgNut July 24, 2012 at 7:20 pm

      @dwornik3gwd wow, thx for the kind words! Glad you liked! We don’t always tell folks what they want to hear, but what they NEED 2 hear! 😉

  18. DianeBrogan July 25, 2012 at 6:15 am

    @JessicaNorthey Good morning sunshine 🙂

    • JessicaNorthey July 25, 2012 at 6:24 am

      @DianeBrogan HA.u caught me. Had storms this afternoon. make my ortho elbow hurt & can’t sleep. got up, took bath & playn solitaire now.

  19. oldturt13 July 25, 2012 at 7:42 am

    @TheWombatWho @Steveology @PamMktIgNut I like this ”’ Don’t just “do social”, or “be social”. Be socially relevant”

    • TheWombatWho July 25, 2012 at 7:48 am

      @oldturt13 @steveology @pammktignut a strong flavor of genuine/sincerity in it sincere & genuine in interactions not just social @RicRaftis

  20. CynthiaKSeymour July 25, 2012 at 9:00 am

    You and I are SO on the same page.  It’s really great to see a marketer be so straight forward with the state of social media today.  I hate to see clients buy into the snake oil and charlatanry instead of realizing the true essence of Social Media: the platforms are simply a phenomenal technology that enable us all to connect globally with an audience who chooses to listen.  Developing that audience takes time and a true desire to connect.  I hope that more business owners will read your post and gain clarity on why they are using social media as one of their marketing methods… and fewer will use social media to pipe out canned, automated messages and falsely believe anyone will want to do business with them.

    • PamMktgNut July 26, 2012 at 11:18 pm

       @CynthiaKSeymour Yes, I am known for being very straight forward, sometimes maybe too much to some folks 😉  Yes, it’s what I love about the tech of social media is the ability to connect with folks across the globe in less than 140 characters. Amazing if we really think about it!

  21. wordsdonewrite July 25, 2012 at 8:39 pm

    @kirstenwright Thanks for the share, Kirsten! @PamMktgNut always has good stuff 😉

  22. Pam Moore @PamMktgNut July 26, 2012 at 7:43 am

    Amen Donna Hamer!!

  23. SarahArrow July 26, 2012 at 10:16 am

    @annhawkins yes, I like it too 🙂

    • AnnHawkins July 26, 2012 at 10:20 am

      @saraharrow Its like a breath of fresh air in amongst all the crap like “A twitter profile for £30” that I saw yesterday

  24. JenniferWillowS July 26, 2012 at 5:19 pm

    RT! Yikes! The Social Media Quick Fix Band-Aids are Falling Off! http://t.co/8jnL0zXr via @PamMktgNut @jeffbullas

  25. Josh Moore August 4, 2012 at 12:15 pm

    Yes they are!

  26. DeniseReneePhin August 13, 2012 at 10:36 am

    @PamMktgNut Great article and too true! Thanks for sharing.

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