Join us on #GetRealChat today with special guest Elana Anderson (@Elanaera)
Elana is the Executive Director, Product Line Management for IBM's Enterprise Marketing Management Group.
Prior to her r
ole at IBM, Elana was the Vice President of products at Unica Corp, acquired by IBM in 2010.
A preview of topics to be discussed on today's #GetRealChat:
- Why has technology become so vital to today's marketer?
- What is generation “C” (the connected customer)?
- Why is generation C so important and what role is it playing?
- What mindset shifts must take place to successfully engage generation C?
- Is a system of engagement really important?
- What are typical roadblocks to building a system of engagement and how can you overcome them?
- The importance of an integrated marketing solution.
- Why a unified vision is so important and the benefits offered.
- Updates on IBM's upcoming release of a new whitepaper about why leading marketers outperform.
- How IBM is helping marketers create a system of engagement.
- Highlights on the IBM Smarter Commerce Global Summit in Orlando next week.
I hope you can join us for this value packed conversation. It's going to be a busy one and loaded with great information to help you and your business!
To join, simply use the hashtag #GetRealChat
Check out this video for more information if you are new to tweet chats.
