IBM Smarter CommerceWow, what an action packed week this is going to be! We are minutes from heading out the door to the IBM Smarter Commerce Global Summit in Orlando.

The event is bringing together like minds from all over the globe who want to optimize their business, stay ahead of competition and maximize investment in digital, mobile marketing and more. With over 200 business and practioner breakout sessions focusing on innovations and trends in mobile, social, ecommerce, customer experience, analytics, and management there is something for everyone. It is one super size gathering of experts and peers to explore new ways to solve today's most complex digital challenges.

What are the marketing nutz doing there?  

We are stoked to be an official part of the conference and will be helping with everything from the social media lounge to numerous special #GetRealChat sessions with special guests including IBM subject matter experts (SMEs) and IBM customers such as ING, Whirlpool, @SHOPdotCA and more!  I'll even be a special guest at Guy Kawasaki's sponsored happy hour!

If you are in the area you should consider attending. If you can't make it, we got ya' covered too! Of course I'll be snappin' photos and live tweeting the entire event. I have a feeling that crazy mouse won't know what hit those wild ears of his when we all get in da' house!

On Twitter you can follow the hashtags #IBMSCGS,#SmarterCommerce#GetRealChat and of course tweets from IBM Smarter Commerce @IBMSmrtCommerce, my Twitter handle @PamMktgNut, @JoshROINut and our agency @MktgNutz and the #GetRealChat official Twitter handle @GetRealChat for real-time updates.

We are so excited to meet many of our peers and people we learn from daily in real life! Nothing better than taking relationships from online to offline in a collaborative learning environment with a mouse in da' house! ;)

#GetRealChat Twitter Chat CommunityHow you can get plugged in…  

Below are the highlights of my schedule and the awesome #GetRealChat tweetchats and Twitterviews with IBM subject matter experts (SMEs) we have planned.


1pm et:
Special #GetRealChat with ING CIO, Ron van Kemenage and IBM's Yuchun Lee, Vice President and General Manager, IBM Enterprise Marketing Management Group, discussing the digital customer and the importance of the CMO / CIO relationship.

9pm ET:
#GetRealChat Head2Head debate with @TheCharlieCole and @Portentint debating all things marketing!



11:45 – 12:45 pm: Press Conference

1 pm et:
#GetRealChat with Jacques Leroy of Whirlpool and IBM's Jay Henderson discussing marketing to a customer of one.  We'll be learning all about Whirlpool's new approach to retail marketing.

6:00 pm et:
IBM Smarter Commerce Global Summit CMO Lab:

6:15 pm et:
I'll be a special Guest at Guy Kawasaki's Social Media Happy Hour



1 pm et:
#GetRealChat with @ShopDotCA president, Trevor Newell and  IBM's @Jay Henderson talking social analytics and building customer loyalty.



1 pm et:
Twitterview with IBM's @LenShneyder discussing email marketing, one of the most overlooked digital marketing and relationship nurturing weapons!


Additional Resources: 

Check the IBM Smarter Commerce Social Calendar for updates

IBM Smarter Commerce Global Summit Agenda Page

IBM Smarter Commerce Global Summit Keynote Speakers

Hashtags to follow:  #IBMSCGS, #SmarterCommerce#GetRealChat

Twitter Accounts to Follow: @IBMSmrtCommerce, @PamMktgNut@MktgNutz@GetRealChat@INGnl_Ron@ShopDotCAJacques Leroy@Jay Henderson@LenShneyder@TheCharlieCole@Portentint, @JoshROINut

Photos: Twitpic, Facebook

Transcripts & summary of all #GetRealChat happenings: #GetRealChat

Private Facebook Group for #GetRealChat