The event is bringing together like minds from all over the globe who want to optimize their business, stay ahead of competition and maximize investment in digital, mobile marketing and more. With over 200 business and practioner breakout sessions focusing on innovations and trends in mobile, social, ecommerce, customer experience, analytics, and management there is something for everyone. It is one super size gathering of experts and peers to explore new ways to solve today's most complex digital challenges.
What are the marketing nutz doing there?
We are stoked to be an official part of the conference and will be helping with everything from the social media lounge to numerous special #GetRealChatsessions with special guests including IBM subject matter experts (SMEs) and IBM customers such as ING, Whirlpool, @SHOPdotCA and more! I'll even be a special guest at Guy Kawasaki'ssponsored happy hour!
If you are in the area you should consider attending. If you can't make it, we got ya' covered too! Of course I'll be snappin' photos and live tweeting the entire event. I have a feeling that crazy mouse won't know what hit those wild ears of his when we all get in da' house!
We are so excited to meet many of our peers and people we learn from daily in real life! Nothing better than taking relationships from online to offline in a collaborative learning environment with a mouse in da' house! ;)
How you can get plugged in…
Below are the highlights of my schedule and the awesome #GetRealChat tweetchats and Twitterviews with IBM subject matter experts (SMEs) we have planned.
1pm et: Special #GetRealChat with ING CIO, Ron van Kemenage and IBM's Yuchun Lee, Vice President and General Manager, IBM Enterprise Marketing Management Group, discussing the digital customer and the importance of the CMO / CIO relationship.