Boost Engagement with Facebook Promotions
Selecting the Right Type for your Facebook Page
Facebook Engagement — the “Holy Grail” for companies on Facebook. Companies that achieve engagement have pages with an active, positive, and involved community. This type of social community responds to Facebook posts, is committed to the brand, and helps to further extend the reach of the Page through their sharing and comments. When broken down into tangible factors, increased engagement can bring about positive returns in a number of areas for marketers including:
- Increased Likes
- More brand awareness
- Greater customer loyalty
- Increased e-mail list opt-ins and subscribers
- And more actions taken on ordering products and services
Research data reported by Vocus notes that 79% of Facebook fans are more likely to purchase from a brand they have liked. Thus, pursuing more fans and deeper engagement with existing fans is a valuable priority!
The million dollar question, though, remains, “how can a company boost engagement for their Facebook Page?” While there are a number of core methods for increasing engagement such as creating highly shareable content, posting images and videos, and posting succinctly at key times, another powerful method is to run promotions.
Promotions have the ability to draw fans and new visitors to a Facebook page and when used correctly, can be a very valuable tool to accomplish the engagement objectives noted.
A key question when thinking about running a promotion on a Facebook Page is, ” what type of promotion will work best for my goals?”
The answer: it varies! Certain promotion types lend themselves to different end-goal objectives. In addition, certain promotions may lend themselves better to certain industries.
Below we'll outline a number of promotion types and give keys for selecting the right type to run on your Facebook Page. Each type can draw fans back as well as be the incentive for new visitors to come and explore your Page. All of the types mentioned below are Facebook approved third-party apps to add to a Facebook Page tab that comply with Facebook's promotion policy.
4 Types of Facebook Page promotions
A sweepstakes is a chance-based promotion that is simple to setup and allows for easy entry. Visitors typically enter by completing a simple form with fields for their name and e-mail address, and then a winner or winner(s) are drawn randomly after a set date. As with most promotion apps available for Facebook there can be a fan or Like Gate image that requires the fan to “Like” the Page in order to access the entry form.
Pro's of using a Sweepstakes:
- Low barrier to entry (simple form completion)
- Can work for a wide variety of industries
- Pages can receive key user information, important for future marketing such as e-mail or location