Twitter Shortened Your Tweets with a Url by 2 Characters

twitter tweets 2 characters lessFor those twitter peeps who like to tweet urls, well your tweets are going to get shorter.

Any tweet that includes a url will now be reduced by 2 characters. This takes it to 118 characters, or 117 for https links.

This was first announced to the Twitter development community by Twitter in December. It's just now being implemented and went live this week.

Such change is a result of Twitter's link wrapper. Since it extends the maximum length of a link wrapped by from 20 to 22 characters for non-https URLs & from 21 to 23 characters for https lengths you now have less tweet landscape to work with.

For those new to Twitter or who don't tweet a lot, it may not seem like a lot to you. However, for those who have been around the Twitter block you know 2 characters can change a tweet considering we only have 140 total characters to work with anyway! Anyone who knows me, the woman of many words, characters and tweets, I am not too happy with this change.

All applications that leverage the wrapped lengths will now have to accomodate the new lengths.

When Twitter users post a link within a tweet, Twitter automatically wraps the link in their own proprietary wrapper ( This happens even if another url shortener is used such as and others. Twitter supports this method as they believe it helps keep the Twitter ecosystem safe and helps avoid computer viruses. There is obviously key benefits to them being able to track all urls for watching trends and enabling future monetization on such data in the future.

Do you think this change will impact how and what you tweet? Do you use the shortener or a different one? Why do you use the shortener you use?

My opinion… I wish they would figure out how to give us two characters versus take them away. What's your 2 cents?

See original post published on Marketing Nutz blog

See this article syndicated on Social Media Today


About the Author:

CEO / Founder Marketing Nutz, full service social media, digital marketing, experiential brand, conversion optimization agency. Ranked by Forbes as Top 10 Social Media Women and 10 Social Media Power Influencer. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups.

One Comment

  1. malika bourne February 25, 2013 at 3:03 am

    I’ll bet you a nickel us long winded people with have to be more succint.

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