Marketing as a profession has evolved leaps and bounds the past decade. Even Twitter recently celebrated it's 7th birthday. It's crazy to think that just a short time ago we didn't have Facebook, Twitter, or Instagram.
The ability to connect and communicate with anyone, anywhere, 24 hours a day, 7 days a week has changed the way we do business and live life. We can now tweet, pin, post, Google+, and easily purchase services, apps, music, and products of any kind with just a few clicks directly from our mobile phone, tablet, iPad, iPhone, or Android.
All of these changes impact consumer thinking, buying behavior, engagement and communication. The marketer of today must know their customer more intimately than ever before. We must know how and when we should communicate with them. We need to know where they are, what they are talking about, who they are talking to and how and when they want to talk with us.
We must leverage the available data, analytics and research to gain new insights to help shape our priorities, objectives, strategies and plans. We must work with external partners, vendors and internal teams with one vision of serving our customers. There is no space or time for mis-steps because of lack of collaboration. The new CMO must partner with the CIO, CTO, EVP of sales, HR and everything in between.
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Guest post from Nancy Costopulos, CMO American Marketing Association: “Secret to a Successful CMO / CIO Relationship”