Are brands falling down when it comes to delivering on their brand promise? How does cross-channel marketing help improve customer service and business results? What are successful marketers and brands doing different? What technology and solutions are helping marketers track, monitor and improve customer service?
Get these answers and more tonight on #GetRealChat at 9pm et with special guest Jay Henderson of IBM. We will be digging in deep to the results of the IBM State of Marketing 2013 Global Survey of Marketers.
#GetRealChat 9pm et 5/28/13:
Jay is the Global Strategy Program Director, IBM Smarter Commerce. He leads product strategy within IBM’s Enterprise Marketing Management group. His team is responsible for market analysis, customer insight, and industry marketing functions. Jay has more than 15 years experience in multi-channel marketing and customer analytics.
Jay is a veteran on #GetRealChat and a community favorite. I'm certain there won't be a dull moment in this action packed hour on Twitter. We are excited for Jay to share his knowledge and insights as a guest on #GetRealChat.