What brand first comes to mind when you think of a brand rockin' it online or offline?
Why was the brand the first to pop into your mind?
It's likely because of one or more of the following reasons
Makes you feel good
Makes you happy
Helps you Feel special
Helps you feel smarter
Has earned your trust
Listens to you
Engages with you
Satisfies a need or desire
Solves a problem
Makes you laugh
Makes you cry
Maybe even makes you mad
Connects you with others
Helps you grow
Helps you do more
Helps you be more
Gives you a reason to care about them
Their people make you feel good
Speaks to you as a human being
Treats you as a human being
Does what they say they will do
Offers something unique
Offers an experience you can't get elsewhere
Is visually stimulating
Connects you to something bigger than yourself
There are far too many brands online that are along for the easy ride. They go with the flow. They visit Mashable and other top news blogs every day and tweet the same links all their status quo friends are also tweeting. They may even post, repost and share the same cat photos, quotes and word puzzles 24/7 that have absolutely nothing to do with their brand or services. They follow others, mimic others, plagiarize content, vs make their own way.
The people leading social for many of these brands are the folks complaining that social media doesn't work. They state their audience doesn't engage with them or doesn't like their content.
However, when you ask them who their audience is, they don't know. Even worse when you ask them to describe their ideal customer, they have a hard time doing such.
Oh and don't ask them about their goals or objectives as they won't know the answer to that either.
So, let's think about this….
They are following their competition who usually doesn't know what they are doing.
They are settling for status quo.
They don't know their audience.
They haven't set goals.
They don't have a plan.
They spend majority of their time on Random Acts of Marketing (RAMs) because they lack a plan!
And they wonder why they have no results.
Stop the Status Quo!
It is no surprise that the online world is getting more noisy by the day. Standing above the crowd is not going to happen by following your competition or tweeting a few top news articles per day.
Marketers must roll up their sleeves and get to work.
Smart marketers are doing what it takes to rise above status quo. You'll find them spending time to ensure the following:
Take time to plan
Develop a brand strategy
Develop a social business plan and strategy
Develop a content strategy
Know their audience
Set goals and objectives and a specific plan to achieve them
Determine Key Perfomance Indicators and how they will be measured
Implement a measurement system
Empower employees as active brand evangelists
Establish an influencer marketing program when appropriate
Avoid shiny objects
Stop Random Acts of Marketing (RAMs)
Measure, tweak, rinse and repeat!
The road less travelled has far fewer ruts!
So let me ask you a few simple yet maybe not so simple questions…
What sets you apart from your competition?
Why should your audience (or anyone) care that your brand exists?
What value are you offering?
How are you helping your audience?
How are you helping your community solve problems?
When you follow the status quo you find yourself in the ruts. You know what I am talking about. Ruts of no return on investment. Ruts where communities are shrinking, not growing. Ruts that leave you with little real and measurable result of any kind at the end of every month.
Ruts are not going to help you grow your brand awareness, increase revenue, nurture community or achieve your goals. In simple words, ruts are where the lazy get stuck. If you are in a rut, it's time you find your way out. You must think bigger. You must think results. You must decide to zoom your brand once and for all!
Find Your Social Brand Zoom Factor!
It is time you find what is going to make you and your brand go zoom.
You must rise above status quo.
You must stop wasting time on tactics and strategies that you know in your heart and mind are not delivering real result.
You must change your focus to what matters and the actions that will deliver results.
You must quit focusing on cat photos to boost your Facebook algorithm and figure out how to drive real business results.
You must figure out WHY your audience, customers, stakeholders and larger community should give a rip you and your brand exists.
You must find your own social zoom brand factor!
We help brands of all shapes and sizes find their social zoom factor. It doesn't happen over night. It requires research, patience, commitment and teamwork. If you don't know where to start, call us. We can help.
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Struggling with getting the support and investment you need to turn up the dial on your own personal brand and employee advocacy programs?